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Modern Research

Analysis paralysis from too much customer data is a real thing.

Brands love to talk about listening to customers. And how they capture endless streams of customer data. But when the time comes to start interpreting all of that information – and turn it into action in real time – the room turns very quiet, very quickly.

97%

of marketers say their organisations are ineffective at turning customer data into insights and actions

McKinsey, 2021

Sprinklr is trusted by the world's biggest brands
Platform - McDonalds
Bybit
Arnott's
NRMA
CBUS

What if there were a better way to turn customer data into insights?

Sprinklr Modern Research is how leading brands become customer-centric – by interpreting customer data at scale, identifying opportunities and building smarter strategies.

Turn AI-powered listening into a competitive advantage.

Sprinklr gives you a better understanding of feedback on your products and services – plus key insights into your competitors’ offerings and strategies – so you can identify critical market trends and capitalise on unmet customer needs.

Build your business with real-time customer insights.

With our AI engine, you can transform the real-time voice of customer data into actionable insights – and then share it in all formats and on all devices across your entire organisation to fuel collaboration and innovation.

Reduce risk and protect your brand.

Modern Research empowers your team with real-time insights on current events, viral events and brand crises before they become consequential – so you can make proactive, informed decisions about your owned media strategies and tactics. 

10 billion

data-driven predictions every day

50 million

businesses and consumers handled by AI daily

60+

industry verticals served by Modern Research

500+

customer-specific AI models

80%+

best-in-class accuracy

Improve CX at every touchpoint.

Transform customer feedback into actionable strategies – wherever your customers are.

Tap into real conversations from billions of consumers on more than 35 social, digital and messaging channels – and leverage AI to enrich that data, surface actionable insights and engage with your audience more effectively than ever before.

Learn more

Product - Research - Improve CX at every touchpoint
Product - Research - Power business growth with insights

Power business growth with insights.

Be ready to identify opportunities whenever and wherever they appear – and take advantage.

Our AI automatically groups and combines coverage across traditional and modern channels for individual brand stories – ensuring you always capture true share-of-voice and earned media value metrics.

Learn more

Get proactive about crisis management.

Ensure that your brand is always forewarned, forearmed and ready to deal with any challenge.

Get a comprehensive view of your brand and customers – including real-time sentiment analysis – with AI-powered visual technology that detects brand logos and text within images across all of your digital channels.

Learn more

Product - Research - Get proactive about crisis management
McDonald's Logo

How McDonald’s keep their customers lovin' it.

Driving growth with data

With Modern Research, McDonald’s collects customer data across more than 30 digital channels – and leverages it to drive creativity, growth, efficiency and competitive advantages.

Building better experiences

Sprinklr helps McDonald’s put customers at the centre of its business decisions by listening to them in real time across social, digital and messaging channels.

Protecting the brand

McDonald’s uses Smart Alerts across its business units to keep everyone up to date on potential brand headlines and important customer feedback.

Sprinklr named a leader in The Forrester Wave™ – Social Listening Platforms, Q4 2020

Recognised again by Forrester Research as a leader in Social Listening, Sprinklr Listening covers the broadest range of social networks and messaging platforms and taps into millions of publicly available news and review sites, forums and blogs.

Read the report
'Sprinklr good for large companies'

 ‘At our company, we manage multiple channels across several US states, and each channel has a unique audience and voice. Sprinklr makes social media management and tracking metrics easy.'

– Review on G2

Explore the World’s Most Influential CMOs 2020.

  • Access profiles of all 50 CMOs on the list

  • Unlock 20 valuable charts exploring mentions, trends and coverage drawn from Sprinklr Modern Research

  • Capitalise on insights from our six best-practice spotlights

cover top-cmos-2020

3 steps to transform your customer experience with AI-driven insights.

Your customers expect a personalised experience in real time on their preferred digital channels. Find out how to combine listening and AI to turn vast amounts of unstructured customer data into powerful, actionable insights.

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