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CXM Guide

Marketing Automation

Learn how marketing automation provides an efficient way to convert prospects into customers, produce engaging content, and reduce brand risk.

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What is marketing automation?

Marketing automation enables brands to execute marketing campaigns through digital and automated processes according to carefully laid out strategies. This can be especially convenient when it comes to repetitive tasks. But, more than that, marketing automation is a way to streamline your marketing strategy, take advantage of popular media platforms, and save time on tasks so you can refocus your efforts on other aspects of your business’ growth.

By employing the right marketing automation tools and strategy, you’ll have a robust marketing plan in place that is always working for you — even if you’re not around. You’ll save more time on following up with leads, maximize efficiency with tasks, and allow more clients to go through the conversion funnel.

What are the benefits of marketing automation?

Marketing automation provides your organization with greater opportunities for growth and efficiency. The following are a few ways this is all possible through the benefits of marketing automation:

  • Increases advertising reach: Instead of advertising through one channel, you can share your marketing campaign with a broader audience, no matter their preferred channel. 

  • Saves time on repetitive tasks: With automated services, you no longer need to scrutinize every detail, publish every social media post, or address and send each email. You also don’t have to sacrifice that personal touch by switching to automation. With advanced technology, elaborate algorithms, and strategic campaign implementation, you can engage your customers with customized messages designed just for them. 

  • Generates qualified leads: Lead generation is a vital aspect of almost any business, but often those leads aren’t ready to make a decision or don’t fit your target demographic. With automated marketing, you’ll receive more insight and customer analysis which in turn creates reliable leads for your business, whether you’re a B2B or B2C organization. Automated processes can streamline the conversion process to find the right potential customers for your business.

  • Increases customer conversion: With new data and analytics tracking the customer lifecycle, anticipating their needs, and answering their questions, you’ll see a greater return on your investment as web readers and potential customers see the benefits your organization can provide.

  • Provides a streamlined marketing platform: The right marketing automation platform is a one-stop shop that makes it easier to implement, tweak, and create your marketing campaign. It should be an intuitive and intelligent software that works with you and your current marketing plan to create something bolder and broader-reaching while fine-tuning the details to ensure no aspect is overlooked.

  • Helps you reach your goals: If you have ambitious goals, a detailed marketing automation plan helps you get there. Improve common KPIs such as engagement, conversion, and lead time. With better insight, more platforms, and modern technology, you can implement a campaign tailored to your goals and get more out of your marketing strategy.

So what can marketing automation do for you? In a nutshell, it can help you collect data, implement workflows, foster customer relationships, reach more potential customers across multiple platforms, and drive profitability. Marketing automation software can help by providing automated processes designed specifically for your business.

Learn more: 3 Marketing Automation Tips to Increase Speed of Conversion

What does marketing automation look like?

Marketing automation can take many shapes and forms — it’s adaptable and far-reaching. In order to effectively streamline your marketing responsibilities, you need to create engaging content across various platforms so you don’t miss out on any potential customers. Here are just a few of the different forms your marketing automation can take. 

CRM

Customer relationship management (CRM) is vital for your business’ growth. Automated services can help you provide a more personalized experience for your customers rather than a one-size-fits-all approach.

You can also better integrate current CRM data with more modern approaches by combining your CRM and marketing automation plans. Together, each of these aspects will be stronger and more precise, and provide a smoother customer experience.

Email campaigns

Email marketing campaigns are some of the most common forms of digital marketing automation. An effective email marketing strategy helps you nurture and grow leads through the customer journey process. But just because the process is automated doesn’t mean it won’t be personal to your customers. Your campaign will be part of a process that creates engaging email messages and combs through metrics such as surveys, past shopping preferences, abandoned carts, and sign-up forms. You’ll have a winning email marketing strategy to further reach your target customers.

Landing pages

Landing pages offer a way to collect new data about customer experiences and preferences. They are especially relevant for B2B organizations to find more conversions and follow new and promising leads. Landing pages are popular in digital marketing because of their effectiveness when it comes to gathering customer information and moving your campaign forward.

If your brand doesn’t use landing pages, consider adding them to your marketing toolbox to create genuine leads and help website visitors enter the conversion funnel.

Segmentation

There is a lot of behind-the-scenes work that goes into marketing automation. One important aspect is segmentation, or the process of breaking down your target audience by age, career, demographics, or any other useful information. In the process of segmentation, you can refine your target audience to make it as specific as possible. This in turn provides better marketing results. 

Acquiring the right segmentation tools and using data and analytics allows you to create a more powerful and personalized marketing campaign as you approach your audience and seek new customers and greater growth in competitive markets. This also helps you determine the right scale for your campaign and adjust audience preferences as necessary. 

Social media

Social media’s exponential growth has made it a vital tool for marketing automation. As millions of people around the world turn to social media for reviews, references, and trusted insight, it has become a hub of information sharing and trading. 

With the right social media automation software, you can effortlessly reach social media users no matter where they are or what kind of devices they are using. Put your brand in the limelight and gain product and service recognition through social media ads, influencers, and native advertising. 

Lead scoring

Lead scoring is another means of nurturing leads and generating quality leads. Possible leads are considered, analyzed, and ranked according to a scale of perceived value and revenue potential. Automated marketing services help you gather and decipher information imperative to lead scoring so you don’t have to spend time on leads that aren’t going anywhere. Instead, invest your time and efforts in promising leads that foster mutually beneficial relationships.

Marketing automation software

The services above are possible through high-quality marketing automation software. Finding the right software allows you to seamlessly integrate your marketing strategy into something more modern and sleek, so you can be more competitive in your market. If you’re unsure of where to start, the experts at Sprinklr are happy to talk to you about your marketing needs and help you find the ideal unified customer experience management (Unified-CXM) platform.

Unifying the Omnichannel Marketing Lifecycle

Power your marketing automation with Sprinklr’s Modern Marketing & Advertising.

Sprinklr Modern Marketing & Advertising is powered by the world’s only unified customer experience management (Unified-CXM) platform that is purpose-built to help marketing teams orchestrate omnichannel marketing campaigns across 30+ digital channels.

With Modern Marketing & Advertising, your brand can reduce content production costs by up to 50%, improve campaign performance by more than 30%, and reduce brand risk and repetitive manual work by 25%. Sprinklr’s powerful unified platform helps you get the right content to the right audience at the right time. Unify your marketing strategy with:

  • Automated end-to-end workflows on a single, central platform

  • Powerful omnichannel automation tools across 30+ digital channels

  • Real-time insights to analyze, optimize, and prioritize 

Learn how Sprinklr Modern Marketing & Advertising can unify your marketing automation strategy and make your customers happier.

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