Sprinklr Insights

Capture customer experience measurements and insights in real-time. All in one place.

97% of brands say they struggle with turning vast amounts of unstructured data into actionable insights. But with AI-powered Sprinklr Insights from Sprinklr, you can transform data from millions of conversations – including 200 billion historical messages across 30+ digital channels – into actionable insights for your entire business, giving you a single, unified, 360° view of your customers to drive faster, smarter business decisions.


of business leaders are truly satisfied with how their companies measure CX.

McKinsey, 2021

Sprinklr is trusted by the world's biggest brands

What if there were a better way to turn customer data into insights?

Sprinklr Insights is how leading brands become customer-centric – by interpreting customer data at scale, identifying opportunities and building smarter strategies.

Turn AI-powered listening into a competitive advantage.

Sprinklr gives you a better understanding of feedback on your products and services – plus key insights into your competitors’ offerings and strategies – so you can identify critical market trends and capitalise on unmet customer needs.

Build your business with real-time customer insights.

With our AI engine, you can transform the real-time voice of customer data into actionable insights – and then share it in all formats and on all devices across your entire organisation to fuel collaboration and innovation.

Reduce risk and protect your brand.

Sprinklr Insights empowers your team with real-time insights on current events, viral events and brand crises before they become consequential – so you can make proactive, informed decisions about your owned media strategies and tactics.


Data-driven predictions every day


Businesses and consumers handled by AI daily


industry verticals served by Sprinklr Insights


Customer-specific AI models


Best-in-class accuracy

Interested in trying out Sprinklr’s consumer intelligence capabilities?

Sprinklr Social's self-serve plan now comes with in-built listening and insights. Try it for free!

Improve CX at every touchpoint.

Transform customer feedback into actionable strategies – wherever your customers are.

Tap into real conversations from billions of consumers on more than 35 social, digital and messaging channels – and leverage AI to enrich that data, uncover actionable insights and engage with your audience more effectively than ever before.

Learn more

Product - Research - Improve CX at every touchpoint
Product - Research - Power business growth with insights

Power business growth with insights.

Be ready to identify opportunities whenever and wherever they appear – and take advantage.

Our AI automatically groups and combines coverage across traditional and modern channels for individual brand stories – ensuring you always capture true share-of-voice and earned media value metrics.

Learn more

Get proactive about crisis management.

Ensure that your brand is always forewarned, forearmed and ready to deal with any challenge.

Get a comprehensive view of your brand and customers – including real-time sentiment analysis – with AI-powered visual technology that detects brand logos and text within images across all of your digital channels.

Learn more

Product - Research - Get proactive about crisis management
McDonald's Logo

How McDonald’s keep their customers lovin' it.

Driving growth with data

With Sprinklr Insights, McDonald’s collects customer data across more than 30 digital channels – and leverages it to drive creativity, growth, efficiency and competitive advantages.

Building better experiences

Sprinklr helps McDonald’s put customers at the centre of its business decisions by listening to them in real time across social, digital and messaging channels.

Protecting the brand

McDonald’s uses Smart Alerts across its business units to keep everyone up to date on potential brand headlines and important customer feedback.

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognised as a Leader in Social Suites by Forrester Research, for the ability to deliver 'across all social media needs at equal depth – listening, customer service, organic publishing and advertising – plus some secondary social products, like influencer management and employee advocacy'.

Read the report
‘Sprinklr good for large companies’

 ‘At our company, we manage multiple channels across several US states, and each channel has a unique audience and voice. Sprinklr makes social media management and tracking metrics easy.'

– Review on G2

Explore the world’s most influential CMOs 2020.

  • Access profiles of all 50 CMOs on the list

  • Unlock 20 valuable charts exploring mentions, trends and coverage drawn from Sprinklr Insights

  • Capitalise on insights from our six best-practice spotlights

cover top-cmos-2020

Three steps to transform your customer experience with AI-driven insights.

Your customers expect a personalised experience in real time on their preferred digital channels. Find out how to combine listening and AI to turn vast amounts of unstructured customer data into powerful, actionable insights.


Thank you for contacting us.

A Sprinklr representative will be in touch with you shortly.

It's time to discover how a unified strategy can help you make customers happier.

Contact us today, and we'll create a customised proposal that addresses your unique business needs.

Request a demo

Welcome Back,

No need to fill out any forms — you're all set.

  • Privacy
  • Do Not Sell or Share My Info
  • Cookie Preferences
  • Modern Slavery Statement
  • Index Egalité
  • Terms