Transform customer feedback from more than 500 review sources into new business opportunities.

Consumers trust the voices of their peers above all others. That’s why Sprinklr Insights helps brands tap into product-specific insights across social channels, review sources and offline survey data – so they can capture customer experience challenges in real time and quickly capitalise on opportunities to boost revenue.


of consumers check reviews before they buy.

Pew Research

Feature - Research - Product Insights - Transform customer feedback from 500+ review sources into new business opportunities.
Sprinklr is trusted by the world's biggest brands
Platform - Samsung
Automatically turn data into real-time insights – and increase efficiency by more than 50%.

Sprinklr’s advanced NLP (Natural Language Processing) automatically translates customer feedback on your product into actionable data – so your teams can spend less time analysing data and more time building business.

Seamlessly integrate data from more than 30 social channels and over 500 review sources for a unified view of customers.

As the only unified customer experience management (Unified-CXM) platform, Sprinklr captures trillions of data points in one place from more than 30 social channels, over 500 review domains worldwide and offline survey data – creating a true 360° view of your customers.

Identify 2 to 3 times the insights and untapped opportunities – from the same data set.

Leverage the industry’s most advanced, proprietary AI engine to filter through mountains of unstructured data, identify unmet needs and reveal consumer suggestions that your team can use to adapt and capitalise on changing customer preferences.

How can product research tools drive growth by enhancing customer experiences?

The incredible volume of unstructured voice-of-customer data, user ratings and consumer reviews spread over modern digital channels can be overwhelming for brands – keeping them from identifying the insights that drive better experiences.

Point solutions help teams capture this data – but they also add more chaos, siloing teams away from each other and the insights that inform data-driven decisions. That’s why many enterprises are looking for a unified platform that brings data from digital channels and in-house sources together in one place. This approach gives teams a 360º consumer view, helping them address customer expectations and experiences in real time to reduce churn, increase revenue and manage brand reputation.

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Transform critical insights from millions of customer feedback data points into better customer experiences.

Connect with our experts to discuss your goals and explore how you can:

Listen to customer feedback in real time across more than 30 digital channels and over 500 review sources.

Grow your business and increase revenue with AI-powered insights and Competitive Intelligence.

Fuel cross-functional collaboration while protecting your brand’s reputation.

Create better experiences across all touchpoints in the customer journey.

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Analyse billions of data points across channels to identify what consumers like and dislike about your products and services. Product Insights goes beyond standard listening capabilities by identifying product attributes and categorising them with a high degree of accuracy for your brand and your competitors.

Capture product insights from data across more than 60 verticals in 79 different languages.

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Sprinklr captures verticalised insights from more than 60 industry-specific NLP models to identify the topics that matter most to customers around the globe – and how they feel about them – creating opportunities to increase customer satisfaction in real time.

Your essential guide to turning customer feedback into action.

Discover how Sprinklr’s Product Insights leverages industry-leading AI and NLP (natural language processing) to translate customer feedback on your product into actionable insights – so you can create better customer experiences.

Copy of drybar-logo

How the blow-dry salon pioneer increased customer experience scores by 58.5% across all locations.

Analysing data from 135 Drybar locations

With locations across the US, Drybar was challenged to monitor and engage on all of the channels where customers discussed its brand, products and locations.

Tracking customer sentiment in less time to save over 104 work days

Sprinklr Location Insights gave Drybar one unified system of record to capture real-time insights across modern social channels and public, review-based data sources.

Creating better experiences

Sprinklr helped Drybar transform unstructured data into actionable insights that drove engagement strategies which enhanced customer experiences throughout the US.

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognised as a Leader in Social Suites by Forrester Research, for the ability to deliver 'across all social media needs at equal depth – listening, customer service, organic publishing and advertising – plus some secondary social products, like influencer management and employee advocacy'.

Read the report
‘Sprinklr good for large companies’

 ‘At our company, we manage multiple channels across several US states, and each channel has a unique audience and voice. Sprinklr makes social media management and tracking metrics easy.'

– Review on G2

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