Data alone isn't enough. Drive more accurate insights with customised AI models – without coding.

With Sprinklr AI Studio, Sprinklr Insights customers can easily create customised AI text classification models without engineering or coding. That puts the power to create the most fine-tuned filters for actionable mentions and messages in your hands – with accurate results that you can apply across your full enterprise, from sales to marketing to care.


of board members view AI as one of the biggest game-changers for customer experience.


Product - Platform - Harness the power of AI, train it with your data, and start getting results — without writing code.
Sprinklr is trusted by some of the world’s biggest brands
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‘Sprinklr AI Studio really enabled our team to create a unified, one-stop shop for organising and responding to customer questions, and we’re thrilled with the value that their listening AI has provided in identifying trends and additional engagement opportunities. Plus the dashboarding feature allows us to elicit actionable insights to improve productivity which helps us deliver a better customer experience.’

Microsoft Azure Customer Experience Team

Drive meaningful, AI-powered insights with more than 80% accuracy.

Sprinklr’s customisable text classification models empower your teams to filter and categorise messages – so you can capture more of the meaningful listening, reporting and engagement results that drive critical brand, business and operational insights.

Save time and improve business efficiency by up to 40%.

Sprinklr’s customised AI models replace labour-intensive manual work, expanding your capacity to analyse messages at scale while saving time and increasing your efficiency – which, together, can help boost profitability by an average of 38%.

Leverage an AI experience that's so intuitive your team can actually use it.

Sprinklr AI Studio gives your team a thoughtful, easy-to-use experience that allows them to create hyper-specific text classification models from scratch. It even presents model accuracy metrics before you deploy – so you can strategise, iterate and drive stronger results.

How can customised AI models increase team productivity by up to 40%?

The task of classifying and managing messaging tags from a broad spectrum of digital and social channels is cost-prohibitive, time-consuming and – for more businesses – virtually impossible without artificial intelligence. The solution? Sophisticated, easy-to-customise AI models powered by a unified customer experience management (Unified-CXM) platform.

Sprinklr’s customisable text classification models help teams address a wide range of use cases by training AI to automatically categorise up to millions of mentions from more than 30 modern channels – creating a powerful competitive advantage by refining text analytics, prioritising focus and capturing and revealing the insights to make mission-critical decisions.

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Take ownership of your AI models with Sprinklr AI Studio.

Connect with the AI experts at Sprinklr to discuss your goals and how you can:

Classify listening mentions for Sprinklr Service more effectively by defining the criteria to automatically remove irrelevant messages from agent work streams – so customer service teams can focus on the cases that require a human touch.

Ensure that your dashboards across the platform – from Sprinklr Insights to Sprinklr Service and Sprinklr Social – are streamlined for accuracy, so you can be confident that your insights on messages and mentions are accurately catalogued and actionable.

Leverage customised results for reporting, engagement and automation use cases across the Sprinklr platform – so customer service agents, brand analysts, programme managers and research administrators can all take full advantage of insights. 

Create powerful AI models in just hours.

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Elevate your analysis by automatically excluding irrelevant messages, categorising mentions for deeper insights and addressing other text use cases.

Deploy models flexibly through multiple data sources and languages.

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AI Studio’s flexible deployment options make it easy to pinpoint which languages and sources you want your AI models to process.

Validate AI models – and improve their accuracy.

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Maintain model performance and accuracy as conversations shift over time through dedicated validation and approval workflows.

How one of the world’s leading technology companies leveraged customised AI models to reduce operational effort and achieve over 85% AI model accuracy.

Filtering out irrelevant data with leaner categorisation

Before Sprinklr AI Studio, their issue queues were filled with irrelevant messages – most focusing on the common term from which their brand name was drawn, rather than the brand itself. This ‘brand disambiguation’ required AI text classification to filter meaningful signals from noise.

Reducing labour-intensive manual work

With Sprinklr AI Studio, the team stopped maintaining keywords, queries and themes, and instead created a custom text classification AI model to automatically filter out irrelevant messages and eliminate the need for manual approvals.

Sharing critical findings with templated executive reports

With Sprinklr AI Studio, the brand’s engagement team was able to easily leverage the output of AI models in their executive reports – minimising the time and effort required to access and share actionable insights.

Sprinklr named a leader in The Forrester Wave™: Social Listening Platforms, Q4 2020

Forrester Research evaluated 10 vendors based on 36 criteria – Sprinklr received one of the highest scores in the criteria of data, set-up, performance, supporting services and revenue.

Read the report
‘Sprinklr good for large companies’

‘Sprinklr makes social media management and tracking metrics easy. At our company, we manage multiple channels across several US states, and each channel has a unique audience and voice.’

– Review on G2

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