The media and entertainment industry is undergoing a transformation as new digital products, platforms and technologies emerge. Listening on modern channels is critical here, as these consumer insights inform broader business and marketing strategies.
In this evolving landscape, how are companies adapting to change? Are they leveraging a unified digital approach to stay ahead? Sprinklr’s first benchmarking report for the industry compiles unprecedented first- and third-party data for an in-depth analysis of:
Crucial performance metrics across the full breadth of the brand–customer digital relationship
Why industry leaders are implementing unified customer experience management (Unified-CXM) strategies that break down data, organisational and customer management silos
How a unified approach is strengthening competitive advantages and driving best-in-class omni-channel CX
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