Sprinklr Unified Platform and Cross Products' latest 26.7 release introduces a range of exciting new capabilities to enhance integration flexibility and simplify workflows.

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Here are the key features included in Sprinklr's latest release:

AI+ Studio

The following features are released under the AI+ Studio module:

Introducing Feature-Level Model Restriction in AI+ Studio 

You can now control which AI models can be used for specific features in AI+ Studio. You can allow only selected models or restrict certain providers based on your requirements. 

Model restrictions define which provider model combinations are permitted for a feature. They help enforce governance and cost control. 

This update helps you maintain consistency and avoid incorrect model usage. It improves performance, reduces risk, and ensures better compliance with internal policies.

Refer to Feature-Level Model Restriction in AI+ Studio for more details.

Introducing Support for OpenAI Models in Amazon Bedrock 

You can now use OpenAI models within Amazon Bedrock from the Providers and Models section in AI+ Studio. This allows you to access a wider range of AI models in a single environment.  

This update helps you expand your AI capabilities without switching platforms. It allows you to choose the best model for your use case and improves flexibility in your workflows. 

Refer to the Sprinklr-Provided LLMs: Supported Models for more details.

Introducing Intent Moderation in AI+ Studio 

Intent Moderation enables you to classify messages for moderation and intent in one place in AI+ Studio. Messages are first screened for engageability, then classified using full conversation context such as parent posts and thread history.

Intents and moderation categories are labels that help organize messages by purpose and policy. You can create and customize these labels, run discovery to find new intents in your data, and tailor prompts to match your taxonomy.

This update helps you improve routing accuracy and reduce manual cleanup. It allows you to act on classifications with routing rules and view results in standard dashboards. Refer to Intent Moderation in AI+ Studio for more details.

Introducing Abort Node 

You can now send custom blocked messages using the Abort Node in AI+ Studio deployments. You can control what message is shown to users when a workflow is stopped. 

Abort nodes are workflow steps used to stop execution and display a message based on defined conditions. They allow you to decide how interruptions are handled in your workflows. 

This update helps you manage blocked scenarios more effectively and customize user responses. It also ensures that actions triggered by the Abort Node are visible in audit logs, improving tracking and accountability. 

Refer to Configure Abort Node in AI Deployment Pipelines for more details.

AI Sentiment Analysis Enhancements 

You can now customize AI Sentiment Analysis prompts and test multiple messages in bulk directly in AI+ Studio. This update builds on the existing Message-level AI Sentiment capability available on the platform.

AI Sentiment Analysis identifies the emotional tone of messages. Custom prompts let you tailor how sentiment is interpreted for your industry, and bulk testing lets you evaluate multiple messages at once.

This update helps you adapt sentiment analysis to your business needs and review results faster. It improves how you validate sentiment behavior and respond to customer conversations. Refer to AI Sentiment in AI+ Studio for details.

Guardrail Evaluation and Pipeline Control 

You can now evaluate all guardrails and control how your workflow continues after an error in the Prompt Node. This update introduces a new toggle that lets you decide whether the pipeline stops or continues when an issue is detected. 

This update helps you capture all guardrail outcomes and decide how to respond based on your logic. It gives you more control over message handling and improves flexibility in your workflows. Refer to Prompt Node for more details.

Integrations

The following features are released under the Integrations module:

Sprinklr Marketplace App for Adobe Workfront

You can now install and integrate Adobe Workfront from the Sprinklr Marketplace. The integration allows you to connect Workfront Records and Tasks with publishing workflows in Sprinklr. This helps teams plan, track, and manage projects more effectively across both platforms.

Sprinklr Marketplace App for Adobe Customer Journey Analytics CJA

You can now install and integrate Adobe Customer Journey Analytics (CJA) from the Sprinklr Marketplace. The integration connects Adobe CJA reporting and analytics consumption directly within Sprinklr, enabling organizations to link social engagement with downstream business outcomes.

Support for Canva Logout Flow

The Canva integration now supports a logout flow directly from the Sprinklr UI. This enhancement allows users to disconnect their Canva account when needed, providing better control over active sessions and ensuring they can reconnect at any time.

Introducing Cross Platform Calling Support in MS Teams Integration

You can now provide SIP details in MS Teams Integration setup to enable voice call transfer from Sprinklr to Microsoft Teams, and assign different SIP domains to user groups based on their profile.

This update helps you control call routing for different user groups and ensures calls are directed correctly. It also supports future changes with a default domain option and keeps you aware if user data is still being imported.

Refer to MS Teams Application in Sprinklr Marketplace for more details.

Adobe Analytics Migration

Adobe has announced that the Adobe Analytics API version 1.4 will be deprecated on August 12, 2026. If you are using integrations based on API version 1.4, you must migrate to the Adobe Analytics 2.0 API to ensure uninterrupted service. Sprinklr has already updated the Adobe Analytics Marketplace app to support the Adobe Analytics 2.0 API.

What you need to do

• Complete the required migration steps on your end.
• Refer to the migration details previously shared with affected customers.

Microsoft Dynamics Package Update

Sprinklr has upgraded the Microsoft Dynamics Marketplace app to a new package. If your access token has expired or is close to expiration, migrate to the new package. Complete the migration to maintain access and prevent service disruptions.

Computer Telephony Integration (CTI)

The following enhancements are being introduced in the CTI capabilities in Sprinklr Service:

Global Home Page Navigation in CTI Iframe

A new Home icon has been introduced in the CTI iframe. This icon is consistently available across all CTI screens and provides agents with a simple, one‑click way to return to the homepage. During active calls, agents can access the homepage and other features without disrupting the call flow, enabling smoother multitasking.

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With this enhancement, agents no longer rely on hidden or multi‑step workarounds. This makes navigation intuitive, discoverable, and efficient across the CTI workspace.

Skill‑Based Transfer Enhancements

CTI now supports skill‑based transfer capabilities across queue, agent, and IVR workflows. Agents benefit from smoother transfers and more accurate skill handling with features such as:

• IVR notes: Add notes while performing IVR transfers and conferences.

• Warm transfers with skills: Transfer calls to secondary agents by adding skills they already possess.

• Enhanced skill selector: Side‑by‑side skill and category picklists, auto‑fill categories, and prefilled skills from assignment objects.

• Priority controls: Increase or decrease transfer priority to queues or agents.

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These improvements ensure that skills are consistently displayed, transferred, and updated across warm transfers, blind transfers, and add‑to‑queue flows, making call routing more reliable and efficient.

Call Control Parity Improvements

This release brings call control parity between CTI and Sprinklr Enterprise voice. CTI now supports key call handling actions that were previously only available in Enterprise, giving agents a more consistent and reliable experience across both environments. With these improvements, agents can perform essential controls such as mute/unmute, hold/unhold, and transfer/conference within CTI.

Platform Governance

The following features are implemented in the Platform Governance module:

Deprecated: Secure Access Feature

The Secure Access feature is being deprecated and will be fully removed from the platform as part of the 26.7 release cycle.

Why this change

Several social channel partners including Meta, LinkedIn, Pinterest, and YouTube prohibit third-party platforms from storing native credentials. Continuing to support Secure Access creates compliance risks and may impact Sprinklr’s ability to maintain integrations with these partners.

To ensure long-term compliance and protect platform integrations, Secure Access is being sunset and replaced with standards-based authentication approaches such as OAuth.

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What is changing

• Native credential storage in Secure Access will no longer be supported
• Users will no longer be able to log in to social channels via Secure Access
• The Secure Access UI, settings, and related workflows will be removed from the platform
• All stored credentials will be securely deleted as part of the end-of-life process

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Impact

• Customers must transition to OAuth-based authentication workflows for all social channel access
• Existing Secure Access configurations will no longer function after removal
• Access governance will rely on role-based permissions and channel integrations

Action required

• Review any workflows that depend on Secure Access
• Transition users to OAuth-based access for connected social accounts
• Ensure appropriate roles and permissions are configured for channel access

Enhancement: Remove Profile Tags via Profile Macro

Profile Macros now support a new action, Remove Profile Tags, enabling admins to efficiently remove tags from profiles as part of manual or automated workflows.

Key updates include:

• Added Remove Profile Tags action under Apply Macro on → Profile
• Available in both manual and automated macro actions
• Allows selection and removal of specific tag values from profiles

It supports scalable management of profile lists, reduces reliance on rule-based workarounds for profile updates, minimizes manual effort for large datasets, improves efficiency in profile-based segmentation and tagging. No changes to existing macros; this is a additive capability.

Custom Fields Support in Users Page Columns

Custom Fields (CFs) are now supported in the Manage Columns option on the Users page. This enables better visibility into user data by allowing inclusion of CFs alongside existing fields.

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Key Capabilities

• Addition of custom fields as columns in the Users page

• View additional attributes (for example, multiple manager roles) directly in the table

• Reorder, remove, and search fields within Manage Columns

Product Seat Support in Macros

You can now configure product seat assignments directly within macros. This enhancement allows both automated and manual updates to a user’s product seat, in addition to existing custom field configurations.

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What’s New

• Added support for product seat configuration in macros
• Introduced a new configurable field within the macro setup (in addition to existing standard and custom fields)

• Enabled support for:

  • Automated actions on product seat
  • Manual actions on product seat

While creating or editing a macro, you can now select and assign a product seat as part of the macro actions. This works alongside existing options that allow updating custom or standard user fields.

It simplies user management workflows, reduces manual effort in assigning or updating product seats, and ensures consistency through automation.

Review Usage for Macros

You can now analyze macro usage directly from the Macros listing page using the new Review Usage capability.

Key Capabilities

• Centralized usage view - Access usage insights via a new Review Usage button on the Macros page

• Usage analytics - Track:

  • Usage count

  • Last used date

  • Configurable time ranges (e.g., last X days, lifetime)

• Review workflow

  • Mark macros as reviewed (single or bulk)

  • Filter reviewed vs unreviewed macros

• Dependency visibility

  • View where macros are referenced (e.g., rules, other macros)

  • Make informed decisions before deletion

• Safe deletion - Warnings are displayed when deleting macros with dependencies

Enhanced Date and Time Selection Experience

Sprinklr has improved the Date and Time input experience across the platform to make selecting and entering dates more flexible and intuitive.

What’s New

• Introduced an enhanced Date Input field with both:

  • Manual entry (keyboard input)

  • Calendar-based selection via a new calendar icon

• Standardized behavior across modules such as task management, editorial calendar, and filters

• Clarified interaction patterns between Date Picker and Date Input

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Key Enhancements

• You can now open a calendar pop-up directly from Date Input fields using the calendar icon

• Enter dates manually or select them visually from the calendar

• A more unified experience across different parts of the platform where date fields are used

Feature Settings Enhancements

The Feature Settings page has been enhanced to improve usability, discoverability, and configuration control. These updates simplify how administrators manage feature settings and reduce dependency on backend
configuration changes.

What’s New

• Reset to Default - You can now reset individual settings to their default
  values directly from the Feature Settings page. This eliminates the need to
  manually clear or reconfigure settings and helps restore configurations
  quickly.

• Search from Left Navigation - You can now search for feature settings directly from the
  left navigation pane. This allows you to quickly locate modules, sub-modules,
  and settings without scrolling through the full navigation structure.

• Voice Settings Moved to Feature Settings - Voice configuration is now centralized within Feature
  Settings:

  • Settings for Voice Outbound, Voice Inbound, and Voice Recording have been moved from Voice Care > Voice Settings.

  • These settings are no longer managed through Role Permissions and can now be configured exclusively from the Feature Settings page.

• Enhanced Filtering - A new Filter option is now available to refine settings based on:

  • Module

  • Sub-module

  • Setting type

• The following Governance feature settings are added on the Feature Settings page:

  • Password History Check by Admins

  • SAML Attributes Multiple Values

  • SSO Auto Login Disabled

  • TFA Remember Me IP Address Check Disabled

  • User TFA Checkbox Disabled

  • Bulk Activate Send New User Mail Enabled

Sprinklr APIs and Webhooks

The following enhancements are introduced in Sprinklr APIs and Webhooks:

Voice Call Event Webhook Enhanced with IVR Identification Details

Enhanced VoiceConnect IVR webhook events to include IVR identification details, improving observability and enabling deeper analysis for external integrations. The IVR_TRANSFER_START and CONVERSATION_STARTED events now include IVR ID attributes, allowing systems to accurately identify the triggered IVR flow and correlate events more effectively; this update simplifies downstream processing, enhances debugging capabilities, and supports more robust integration use cases.

For more information, see Voice Call Event Updates Webhook.

Introduced New APIs for Outbound Campaign and Segment Metadata Retrieval

This release introduces new APIs—Voice Campaign Search and Voice Activation Search—that enable users to programmatically fetch outbound campaign and associated segment details, including segment IDs and other essential metadata. These enhancements streamline integration workflows by allowing direct access to campaign–segment mappings, eliminating the need for UI-based workarounds and manual lookups. As a result, external partners and technical teams benefit from simplified setup processes, reduced operational dependency, and improved efficiency when integrating outbound voice campaigns with their systems. The new APIs support seamless metadata retrieval, making outbound voice integrations more robust and scalable for all stakeholders.

Enhanced Data Connector Capabilities for Voice Campaigns

We have upgraded the Data Connector functionality for Voice Campaigns, enabling dynamic schema updates for both API and FTP connectors. Users can now add new attributes directly through the UI to existing connectors without the need to recreate them, streamlining the process and reducing manual effort. This enhancement eliminates the necessity for multiple connectors as requirements change, ensures backward compatibility with all existing integrations, and makes newly added attributes immediately available for incoming data. The result is a more efficient, flexible, and accurate data management experience for evolving campaign needs.

Callback Search API – Flexible Retrieval and Filtering for Callback Management

A new Callback Search API has been created, providing administrators and external systems with a paginated endpoint to efficiently retrieve callbacks using multiple search parameters. Users can now filter callbacks by customer phone number, callback date-time range, assignee (agent or work queue), custom properties, state, case number, and profile ID. The API delivers structured results, supports robust pagination, and includes comprehensive error handling for scenarios such as no matches or failures, significantly improving integration capabilities and simplifying callback management workflows.

Mask Reddit Data in Sprinklr Webhooks Response Payload

Reddit data in Sprinklr webhooks response payloads can now be sanitized to support privacy and compliance requirements. In sanitized payloads, Reddit specific identifiers and channel metadata are removed or masked, so downstream systems receive anonymized content while still retaining the event details needed for processing.

This enhancement helps organizations meet privacy and compliance requirements by limiting the distribution of Reddit identifiers while still enabling operational workflows to consume webhook events effectively.

Case Update API Response Control

The Case Update API now supports the omitResponse flag, giving developers control over the size of the response. With this flag, you can choose to receive either the full Case object or no response at all (204 No Content).

This enhancement optimizes API usage by reducing payload size, improving network latency, and accelerating response times when the full Case object is not required. It also provides flexibility for developers to tailor responses to their specific use cases, ensuring more efficient and reliable integrations.

Sprinklr API Rate Limiting Per Endpoint

Sprinklr has introduced per‑endpoint rate limiting to provide more granular control over API traffic. In addition to existing global limits (per hour and per second), specific API endpoints can now be assigned independent limits. This ensures that high‑traffic endpoints such as /users or /accounts are regulated separately, without affecting the performance of other APIs.

Display and Presentation

The following enhancements are made in the Display and Presentation module:

Remote Tab Improvements: Sorting, Search, and View Modes

The Remote tab in Sprinklr Display now supports enhanced navigation capabilities, including:

• Sorting by Name, Created Time, and Date Modified, with Ascending and Descending options

• Global Search to quickly locate remote items by keyword

• View Modes, allowing users to switch between List View and Grid View

These capabilities are now aligned with the functionality available in the Storyboards and Display tabs, ensuring a
consistent experience across the module.

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This enhancement improves discoverability and usability by enabling faster identification of remote items through search and sorting, reducing dependency on remembering or accessing remote URLs, and providing flexible viewing options for improved navigation at scale

Drag-and-Drop Handle Support in Design Widgets

Display now supports a platform-wide drag-and-drop handle in design widgets, allowing designers to easily rearrange elements within widgets for improved layout control and faster design workflows. The drag-and-drop handles are present in color pallete and color overrides.

• Introduced a drag-and-drop handle for design widgets across Display

• Enables users to reposition design elements directly within the widget UI

• Provides a more intuitive and consistent layout editing experience across Storyboards, Scenes, Panels, and Widgets

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Activity Log for Galleries

Sprinklr has introduced Activity Log for Galleries, giving teams full visibility into changes made within a gallery.

This feature captures a chronological history of actions, helping users understand who made changes, what was modified, and when the update occurred.

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Key Capabilities

• Track all gallery activity - Includes creation, updates, publishing changes, and deletions
• View user-level actions - See who performed each action with timestamp details
• Understand content changes - Identify when assets are added, removed, or reordered
• Monitor configuration updates - Track layout, theme, and settings changes
• Search and filter activity - Quickly find specific actions by user, gallery, or change type

This improves auditability and compliance, enables manual recovery from errors, provides better collaboration transparency, helps support teams diagnose issues faster.

Gen AI Widget Summarization in Display

Sprinklr has introduced a Gen AI-powered Widget Summarization experience in Sprinklr Display, designed to help users quickly interpret and understand data visualizations.

With a non-intrusive floating AI icon, users can generate and view concise summaries of supported widgets directly within the Display; without modifying the layout or disrupting their workflow.

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Key Capabilities

• On-demand widget summaries - Instantly generate AI-powered summaries for supported widgets
• Quick data interpretation - Understand what the data represents, key trends, and notable patterns
• In-context insights - Get meaningful takeaways from visualizations without exporting or using external tools
• Seamless experience - Access summaries through a floating icon without altering the Display view

This feature reduces dependency on external tools for data interpretation, helps users quickly understand complex visualizations, enables faster decision-making and analysis.

Thank you for using Sprinklr Unified Platform (Integrations) and Cross Products (Display and Presentations). The 26.7 release brings significant enhancements and new features designed to make your experience even better. If you have any questions or need assistance, please contact us at tickets@sprinklr.com.