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Marketing Manager Persona App

Marketing managers are usually responsible for leading the marketing strategies for their brand by Evaluating marketing campaigns and monitoring performancePlanning and developing campaign strategiesManaging marketing team and their tasksMarketing managers would usually work with the following capab

marketing

Marketing Manager

Persona Apps

Knowledge Base Article

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Marketing Manager Persona App

RS
Leveraging Response Quality Dashboard

Survey Analytics play a crucial role in generating actionable insights, and the Survey Response Quality Detection feature enhances this process by detecting and flagging low-quality responses. This ensures that all insights are based on the most trustworthy and accurate data. As soon as responses ar

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Managing Response Quality

RS
Creating Data Masking Templates

The Data Masking Templates feature enables you to create and apply predefined templates that automatically mask sensitive information in survey responses. These templates support compliance with data privacy regulations and help prevent unauthorized access to personal data. As an admin, you can easi

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Security Features

RS
Audience Management for Personalized Survey Distribution Methods

This section covers Audience Management as a key enabler of personalized survey distribution in Sprinklr. Within the Customer Feedback Management (CFM) module, two core entities are used to manage audience and interaction data: Audience Profiles and Transactions.Audience Profiles provide a unified v

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Audience Management

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Referral in Facebook Messenger

Facebook Messenger allows you to create a link (M.Me links) that when clicked, the user will automatically start a conversation with your bot. The mechanism is very simple and effective when it comes to boosting your conversions. What’s more, it is a platform-independent solution, meaning that it wo

social

Service

Knowledge Base Article

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Customer Entry Points

RS
Preview/Testing Survey Forms

The Preview section in the Survey Builder offers tools to test and validate your survey before publishing. It allows you to switch between modes, verify logic, compare draft and live versions, test translations, and ensure the survey displays correctly across different devices.Business Use CasesYou

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Survey Preview and Publishing

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Setting up a Case Update Rule triggered Social DM distribution

This article describes how to create and configure a Social DM Distribution for sending survey invitations within private social care conversations in Sprinklr Service. The distribution defines the survey invite, delivery settings, and scheduling for post-care feedback. Creating the distribution is

Sprinklr Insights

26.1

Insights

New Article

Knowledge Base Article

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Social DM

RS
Adding a WhatsApp Account

This feature allows brands to seamlessly integrate their WhatsApp Business Account with Sprinklr. Once connected, the account can be used to send WhatsApp surveys and perform other actions within the platform, enabling streamlined communication and customer engagement directly through WhatsApp. Admi

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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WhatsApp Distribution

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Setting Up Social Direct Message-X Creative (Standard)

Social Direct Message-X Creative empowers brands to craft and oversee survey visuals tailored for private social direct messaging. These visuals dictate the appearance of survey invitations within ongoing social care DM exchanges.A Social DM‑optimized survey invitation that includes the survey URL a

Sprinklr Insights

26.1

Insights

New Article

Knowledge Base Article

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Social DM

RS
Profile Quarantine Rules

The Quarantine Rules module regulates the frequency and timing of survey invitations sent to contacts. By restricting the number of invites a contact can receive during a specified timeframe, it contributes to better response quality and enhances the overall experience for participants.Business Use

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Audience Management

RS
Managing Workflows

The Workflows Record Manager in Customer Feedback Management offers a centralized platform for overseeing all workflows established within the Customer Feedback Management module. It enables you to see a list of current workflows, providing an overview of their statuses and configurations.You can re

Insights

Knowledge Base Article

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Managing Workflows

RS
Creating Instagram Partnership Ads using Partnership Ad Code

Partnership ads allow advertisers to run ads with creators, brands, and other businesses. The advertiser and partner accounts are featured in the ad’s header and the ads leverage signals from both accounts for improved ranking and incremental performance. By sharing an ad code, an advertising p

marketing

New Article

20.10

Sprinklr Marketing

Knowledge Base Article

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Facebook and Instagram Partnership Ads

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Owned Channel Reporting Value Realization

UseOpportunityValueCreate relevant tags for your brand, product, etc.Get granular reporting for all posts created around a specific product or initiative.Understand how much engagement a specific product garners or how many clicks through to a specific site/shop were generated.Create custom metrics

social

Reporting - SES

Social - SES

Knowledge Base Article

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Advanced Features

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About the Data Engine

Sprinklr's Data Engine merges data from multiple sources into a pipeline that transforms the combined data into a single report. This allows organizations to capture all the data that streams into their businesses more efficiently than ever before. How to access Data PipelinesWithin the Sprinkl

social

Reporting - SES

Social - SES

Knowledge Base Article

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Data Flow

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Introduction to Email Distribution

Email distribution enables you to send personalized survey invitation emails to clients instantly. These email distributions can be initiated in real-time, scheduled, or activated by external events, and can be configured through workflows.Business Use CasesPost-Transaction Feedback: Personalized s

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Email Distribution

RS
Creating Programs, Sub-Programs and Surveys

Programs provide a structured way to organize and manage surveys at scale efficiently. By creating Programs and setting up Sub-programs within them, users can build a clear hierarchy that supports better organization, collaboration, and control. Surveys must be created within a Program or Sub-progra

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Creating Programs, Sub-Programs and Surveys

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Creating an In-App Creative

In-App Surveys enable brands to collect intentional, real-time feedback from users directly within their mobile apps during key interactions. Teams can choose from pre-built formats, such as micro-surveys, or fully customize survey pop-ups to match their brand’s look and feel. These surveys can be p

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Setting up the In-App distribution

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Work Queue Properties

Work Queue Properties define how customer interactions are managed, prioritized, and routed within a queue. These properties ensure efficient call handling based on predefined rules.Work Queue Properties in Sprinklr IVR allow businesses to optimize case assignments by dynamically managing queues, pr

Service

Knowledge Base Article

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Setting up Queues

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Macro Actions

Macros in Sprinklr are a feature that allows businesses to automate and streamline their social media management processes. Macros enable businesses to create pre-defined sets of actions that can be executed with a single click, such as responding to common customer inquiries or applying tags to mes

marketing

Insights

social

Service

Knowledge Base Article

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Macro Actions

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View Sprinklr Link in Bio Performance

This article provides you with the steps to view Sprinklr Link in Bio performance.Steps to view Sprinklr Link in Bio performanceClick the New Tab icon. Under the Sprinklr Social tab, click Sprinklr Link in Bio within Engage.In the Sprinklr Link in Bio window, hover over the Options icon and select V

social

Link in Bio - SES

Link in Bio

Social - SES

Knowledge Base Article

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Getting started with Link in bio