Chris Capossela understands the importance of developing products and telling compelling stories for everyone.
Consider Microsoft’s Super Bowl ad, We All Win, an emotional spot that showed children with disabilities using adaptive video game controllers. When it comes to promoting Microsoft’s products, Capossela is committed to inclusive marketing – that is, ensuring that the company’s content is accessible to people with hearing or visual impairments or other challenges.
For Capossela – who has been with the tech giant for 26 years and once served as Bill Gates’ personal speechwriter – this approach is not only the right thing to do, but also just good business. “There's no doubt that there's a wonderful values case around accessibility and inclusion,” he told Forbes. “If our products don't work for people when they're suffering from some sort of disability, we're obviously missing out on a growth opportunity.”