#1 Keith Weed
Chief Marketing & Communications Officer
Download Full Report

As Keith Weed wraps up his 35-year career at Unilever, he continues to shape the marketing world in powerful ways. Weed, who recently announced that he will be retiring later this year, takes the top spot on our list for the third year in a row.

Bringing Creative In-House 

Over the past 12 months, Weed has maintained his highly publicized efforts to bring Unilever's creative efforts in-house, sparking a cross-industry discussion of the value that outside agencies do or don’t bring to their clients. He has also earned kudos – and spurred impressive business results – by doubling down on Unilever’s Unstereotype initiative. It’s focused on building diverse creative teams, and on avoiding the kind of negative stereotypes that sometimes plague advertising content.

Moratorium on Influencer Marketing 

Finally, Weed announced last year that Unilever would stop working with influencer partners with fake or purchased followers, a decision that generated an important debate on the future of influencer marketing at large. It’s the kind of industry-shaping leadership that ensures Weed’s impact will be felt for years to come.

See Other CMOs

Improve Your Customer Experience Management Now

You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.

Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organization increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.

Because love means never having to say you missed an opportunity to improve CXM.

Already a customer and need some love? Email: support@sprinklr.com

Give us a call: +1 917-933-7800

Please answer a few questions and we’ll contact you right away.

Contact Form