As Keith Weed wraps up his 35-year career at Unilever, he continues to shape the marketing world in powerful ways. Weed, who recently announced that he will be retiring later this year, takes the top spot on our list for the third year in a row.
Over the past 12 months, Weed has maintained his highly publicized efforts to bring Unilever's creative efforts in-house, sparking a cross-industry discussion of the value that outside agencies do or don’t bring to their clients. He has also earned kudos – and spurred impressive business results – by doubling down on Unilever’s Unstereotype initiative. It’s focused on building diverse creative teams, and on avoiding the kind of negative stereotypes that sometimes plague advertising content.
Finally, Weed announced last year that Unilever would stop working with influencer partners with fake or purchased followers, a decision that generated an important debate on the future of influencer marketing at large. It’s the kind of industry-shaping leadership that ensures Weed’s impact will be felt for years to come.