After seven years at the head of Netflix’s marketing team, Kelly Bennett can point to a legacy of growth and transformation that will continue long after his announced departure later this year.
Bennett can be credited with accomplishments like growing the company’s subscriber base by more than 500%: While he’s been on the job, Netflix grew from 26 million to 139 million subscribers in 190 countries.
Nor has his effort focused on subscriptions alone. Bennett’s brand building has also been essential to Netflix’s transformation into a top-notch production company, known for its award-winning programming
as much as for its platform. But Bennett is hardly resting on his laurels.
In recent years, he helped drive a Netflix campaign celebrating black creators – like Spike Lee, Ava DuVernay and Lena Waithe – with ads like A Great Day in Hollywood, as well as Make Room, a global initiative to address the diversity gap in the entertainment industry. Thanks to initiatives like these, Bennett is leaving Netflix with some big shoes to fill.