#5 Kristin Lemkau
Chief Marketing Officer
Download Full Report

A finance giant with an authentic human voice? It may sound like an oxymoron, but Kristin Lemkau has helped JPMorgan Chase project that kind of humanity.

Championing Working Moms

Take, for example, #ThisMama, an ad campaign celebrating working moms. Its centerpiece was a popular video starring Serena Williams and her baby daughter. If the campaign wowed, it’s because it defied expectations: As Lemkau herself observed at Advertising Week New York, “Our industry has not always been great at accurately and realistically representing motherhood.”

A Broad Approach

Lemkau’s focus on humanizing her brand reaches well beyond the maternal demographic, however. As the bank competes for younger customers, her decidedly human approach has positioned JPMorgan Chase for sustained success.

See Other CMOs

Improve Your Customer Experience Management Now

You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.

Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organization increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.

Because love means never having to say you missed an opportunity to improve CXM.

Already a customer and need some love? Email: support@sprinklr.com

Give us a call: +1 917-933-7800

Please answer a few questions and we’ll contact you right away.

Contact Form