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Modern Research

Modern Research

Listen to and learn from market, customer, and competitive insights – and take action in real-time.

Stop guessing your brand equity metrics by gaining real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction.

Measure brand health, benchmark against competitors and deeply understand your audiences

Listening Insights
Listening Explorer
Benchmarking Insights
Audience Insights
Visual Insights

Listen to billions of conversations across social, digital and messaging channels, leverage AI to surface insights and put insights to action.

Leverage AI to understand feedback around your products and services, and to discover unmet needs

Product Insights
Location Insights
Smart Themes Explorer
First Party Data

Improve product experience and discover new product ideas. Leverage AI to surface actionable insights from surveys, reviews, social channels or any other data source with SKU level or brand level feedback.

Proactively detect and actively manage crises before they become consequential. Keep track on whats happening around the world

Smart Alerts
Alert Manager
Smart Quick Insights
Trending Topics

Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders.

Distribute insights across organization in all formats and devices

Presentations
Display
Mobile App
Folders

Share highly branded, visual reports with your executives which are updated real time.

The world's leading brands use Sprinklr Modern Research to:

Grow your business with insights

  1. 1

    Improve your products by listening to what customers are publicly saying and use AI to get insights on that unstructured data to uncover specific product attribute opportunities.

  2. 2

    Stop guessing your brand equity metrics by gaining real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction.

  3. 3

    Improve your demand gen funnel conversion rates by identifying consumer purchase intent, switching signals, or lifecycle event signals before they become an MQL.

Improve your customer experience

  1. 1

    Better understand CX using AI to examine customer feedback and optimize customer experience across touchpoints.

  2. 2

    Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy.

  3. 3

    Gain competitive advantage and save time by understanding competitors' marketing rhythms and tactics in near real-time.

Protect your brand's reputation

  1. 1

    Stop being surprised by PR crises with AI-based crisis detection, which can detect issues at the very earliest stage and serve mobile notifications and emails.

  2. 2

    Protect your brand equity by detecting fake/unauthorized association of the brand name or logo and reporting on brand sentiment trends and anomalies.

  3. 3

    Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders.

Turning unstructured data into actionable insights for our customers

We use Sprinkr Smart Alerts for diagnostics and to report out on the most impactful alerts. The reaction from teams across McDonald’s has been very positive. Our risk management team said the alerts were timely and useful. Our global policy team said, the alerts are very relevant. And, our human rights team said, this tool alerts me about the issues going viral.

Jola Oliver
Director, Global Social Media Intelligence, McDonald's
Read the blog post

Jola Oliver

Director, Global Social Media Intelligence, McDonald's

We use Sprinkr Smart Alerts for diagnostics and to report out on the most impactful alerts. The reaction from teams across McDonald’s has been very positive. Our risk management team said the alerts were timely and useful. Our global policy team said, the alerts are very relevant. And, our human rights team said, this tool alerts me about the issues going viral.

Read the blog post

Recognized again by Forrester Research as a Leader in Social Listening, Sprinklr Listening covers the broadest range of social networks and messaging platforms, and taps into millions of publicly available news and review sites, forums, and blogs.

The Forrester Wave™
Social Listening Platforms — LEADER, Q4 2020

Recognized again by Forrester Research as a Leader in Social Listening, Sprinklr Listening covers the broadest range of social networks and messaging platforms, and taps into millions of publicly available news and review sites, forums, and blogs.

The Forrester Wave™
Social Listening Platforms — LEADER, Q4 2020

Love means never having to say that you missed an opportunity to improve CXM.

Contact us today and let us come up with a proposal that addresses your enterprise needs.

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Email: support@sprinklr.com

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