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Modern Research

Sprinklr Modern Research enables you to turn data into real-time insights, decisions, and actions with market research that make your customers happier.

Grow your business with insight

by leveraging actionable insights derived from real-time voice of the customer using AI

Improve your customer experience

with comprehensive insights and competitive intelligence

Protect your brand’s reputation

by proactively detecting and managing crises

Core Platform

Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement

Point Solutions

Unified Front Office

Lack Actionable Insights

Improve Products and Services

Lack of actionability due to siloed insights not connected to Marketing, Corporate Communications, Advertising and Product teams.

Unreliable Insights derived from incomplete social and public digital data.

Generic, irrelevant insights due to lack of Industry-specific AI models.

Actionable Insights due to integrated social Listening connected to marketing, Corporate Communication, Advertising and Product teams.

Insights derived from largest repository of public digital data due to partnerships, data access and syndication rights of social channels and messaging platforms.

Accurate, relevant insights powered by AI which is tuned for Industry and language.

Unscalable and Inefficient

Save Time

Manual, inefficient keyword analysis for product, service and competitive insights.

Not readily scalable to multiple markets, languages and departments.

Offline, manual tracking of actions taken on insights with no accountability.

AI-powered automated product insights, service insights and crisis detection.

Seamless expansion to more brands and markets leveraging automation, governance and AI-tuned per language.

Insights and follow up can be tracked leveraging integrated task management and collaboration.

Unreliable Crisis Management

Manage Brand Risk

Inadequate crises detection framework due to incomplete social, messaging and digital data.

Crisis detection restricted to volumetric Keyword-based alerts, leading to false positives.

Siloed, Inefficient crisis mitigation due to manual routing, escalation and offline tracking of tasks management.

Crisis detected using largest repository of public digital data due to partnerships, data access and syndication rights of social channels and messaging platforms.

AI-powered crisis detection which is proactive and more accurate.

Fully-integrated crisis management connecting marketing, corporate communication, legal, executives with unified asset management, workflow and collaboration.

Listen

Use social listening to hear the largest conversations of public digital data
Learn

Leverage AI to uncover product, service, audience and image insights
Act

Distribute insights, collaborate with all departments and take insights to completion

Features include:

Industry Common
Mainstream Social Channels
Web Data

Industry Advanced
APAC Channel Coverage
TV, Radio & Print
Email, Chat & Surveys

Sprinklr Unique
Highest Data Access & Partnership
Data Syndication Rights
Integration With First Party Data

Features include:

Industry Common
AI-Powered Sentiment
Entity Extraction

Industry Advanced
AI-Powered Emotion Detection
AI-Powered Spam Detection
Audience Analysis
Visual Analytics

Sprinklr Unique
Verticalized AI Models
Workflow & Automation
Feedback Loop For Continuous AI Improvement

Features include:

Industry Common
Data Visualizations
Automated Reports Distribution

Industry Advanced
Competitive Insights
Display

Sprinklr Unique
Location Insights
Product Insights
Smart Alerts
Insights Tracking
Presentations

AI for Research

Intelligent System to engage with customers and prospects.

Product Insights

Helps identify areas of improvement of overall product experience by quantifying and benchmarking the experience against competitor products

Service Insights

Helps identify broken aspects of your customer journey by quantifying experience at each touch point and by benchmarking with competitors.

Image Insights

Detect brand logos, objects, scenes, activities, gender, emotions expressed within an image

Audience Insights

Understand what matters to an audience segment by discovering their preferences, affinities and opinions

Spam Detection

Quickly filter out unwanted messages leveraging inbuilt spam detection which identifies advertising and inappropriate content

Content Insights

Compare engagement strategy of your brand and competitors by understanding factors behind engagement

Smart Alerts

Helps proactively detect crises before they become viral or consequential

Automation

9 advanced Workflow Automation features enable practitioners to get more done, faster. And maybe even get home in time for dinner.

Automation Engine

Build your business logic and automate regular workflows

Keyword Lists

Building blocks of similar words which can be reused across topics and themes

Themes

Create themes to quickly categorize current and future data using a combination of 100+ dimensions (message, profile, visual etc.)

Blacklists

Quickly block keywords, sites and authors from all listening topics

Scheduled Exports

Distribute insights to various stakeholders within your organization

Use Case Dashboards

Insightful, Use-case specific dashboards which are tailored for each industry

Widget Library

Quick and easy way to create insightful reports. Sprinklr does the heavy lifting and take away the learning away of report creation

Data Engine

Allows to quickly bring in offline data , other marketing channel data to get holistic insights

“

Sprinklr leverages its extensive social data sources and tech integrations to deliver a core listening product that feeds into six clouds…

The Forrester Wave™

Social Listening Platforms, Q3 2018

”

Sprinklr pays for itself — discover our value realization model

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing

Modern Advertising

Modern Research

Modern Care

Modern Engagement

Generate more sales with better content

Create more impactful content by leveraging AI-powered insights which analyze what your customers, prospects, and competitors are saying

Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units

Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features

Reduce content production costs

Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking

Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)

Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management

Protect your brand's reputation

Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes

Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels

Increase Return on Ad Spend

Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)

Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales

Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned

Reduce advertising production costs

Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance

Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform

Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics

Protect your brand's reputation

Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes

Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels

Grow your business with insight

Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)

Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction

Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL

Improve your customer experience

Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points

Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy

Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves

Protect your brand's reputation

Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders

Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations

Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alerts

Make Care the new Marketing

Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team

Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information

Make Care an organizational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams

Reduce agent costs

Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels

Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training

Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end

Increase customer satisfaction

Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time

Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions

Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly

Turn social into a revenue driver

Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening

Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties

Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools

Get more output from social media managers

Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately

Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries

Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels

Protect your brand's reputation

Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes

Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

Download Modern Marketing Buyer's Guide

Download Modern Advertising Buyer's Guide

Download Modern Research Buyer's Guide

Download Modern Care Buyer's Guide

Download Modern Engagement Buyer's Guide