Get real-time consumer, competitor and market insights with industry-best accuracy
Unify data from 30+ channels. Unlock actionable insights and power critical business decisions with Sprinklr’s AI-first consumer intelligence suite.
The world's leading brands trust Sprinklr Insights
Unlock insights that matter with Sprinklr AI and generative AI
Understand your customers, power business growth and protect your brand’s reputation with Sprinklr Insights.
Voice of the customer
Gain deep insights about your customers, capture feedback on your products and services and manage your online reputation effectively.
Brand monitoring
Track brand mentions and KPIs across channels. Detect trends, monitor sentiment and benchmark against competition for valuable consumer insights.
Crisis management
Detect threats to brand reputation at very early stages, get notified in real time and route insights and alerts to relevant teams to ensure a swift response.
Competitor insights
Benchmark PR and brand KPIs against competition, perform like-for-like comparisons against competitors’ products and identify differentiators and gaps in your offering.
Discover what customers really want. Turn insights into impactful business decisions and actions.
Unify data from across channels, unlock actionable insights and power critical business decisions with Sprinklr’s AI-first consumer intelligence suite.Capture customer feedback in real-time with industry-best coverage
Effortlessly integrate 30+ social and digital channels, 400K+ media sources and 1B+ websites, and review sites with owned data for a complete, 360-degree view of customer feedback. Listen to customers in real time with firehose access and official partnerships with 14+ channels.
Unlock relevant insights faster with industry-leading AI
Leverage the combined power of Sprinklr’s specialized AI and generative AI to discover trends, themes and root causes, and get clear actionable recommendations. Achieve an industry-best accuracy of 90%+ with verticalized AI models and business-specific customizations.
Drive actions and decisions across teams with a Unified-CXM platform
Customize reports effortlessly, create rich data visualizations and quickly share insights with scheduled exports, automated newsletters and more. Ensure your teams swiftly act on insights with automated alerts and the ability to route and directly respond to critical messages or crises with appropriate governance controls.
Sprinklr Insights is recognized as the industry standard in consumer intelligence
Sprinklr Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of Customer Platforms
Gartner® Magic Quadrant™
Sprinklr Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of Customer Platforms
Gartner® Magic Quadrant™
Sprinklr Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of Customer Platforms
Gartner® Magic Quadrant™
Experience the power of a unified insights platform
Deliver outstanding customer experiences, power business growth and build a brand customers love.Social Listening
Get real-time industry, customer and competitor insights from millions of data sources.
Competitive Insights and Benchmarking
Benchmark social performance against competition and manage influencers at scale.
Visual Insights
Monitor beyond just text with Sprinklr’s AI-powered image detection capabilities and unlock insights based on visual data.
Product Insights
Capture customer feedback on products, generate actionable insights and benchmark against competition by using verticalized AI models.
Location Insights
Understand customer feedback on store performance, manage location-specific online reputation and proactively resolve issues.
Media Monitoring and Analytics
Accurately measure PR KPIs and leverage AI-powered insights and alerts to stay ahead of reputation risks.
Unify your data under one platform and enable teams across engagement, sales, marketing, advertising and customer service to collaborate seamlessly.
Enterprises drive measurable outcomes with Sprinklr Insights
Engage more efficiently
The world’s largest software company used Sprinklr Insights to respond to customers 30% faster while maintaining a 95% AI accuracy.
Respond to crises faster
One of the world’s largest telecom companies reduced social media response time by 70% after automating listening and alerts.
Execute efficiently at scale
A leading multinational entertainment company saved 2000+ workdays after implementing Sprinklr Insights and automating social media reporting.
Reduce costs
One of the world’s largest cruise companies saved $15,000 in just 2 weeks by consolidating all of its competitor insights within the Sprinklr platform.
How McDonald’s keeps its customers lovin’ it.
We gather research on modern design in the industry to keep us inspired and sharp. By layering Benchmarking on Listening, we’ve developed a powerful brand health engine. It gets to the heart of trends and sheds light on insights that are hard to unpack.
Sneha Jain
Global Social Data Intelligence Manager
read full storyWe gather research on modern design in the industry to keep us inspired and sharp. By layering Benchmarking on Listening, we’ve developed a powerful brand health engine. It gets to the heart of trends and sheds light on insights that are hard to unpack.
Sneha Jain
Global Social Data Intelligence Manager
read full storyWe gather research on modern design in the industry to keep us inspired and sharp. By layering Benchmarking on Listening, we’ve developed a powerful brand health engine. It gets to the heart of trends and sheds light on insights that are hard to unpack.
Sneha Jain
Global Social Data Intelligence Manager
read full storySprinklr resources
Learn how brands can harness the power of social listening for growth and success.
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