• Bachelor of Pharmacy (Pharmaceutics and Drug Design), BITS Pilani, Hyderabad, India

Product marketing and go-to-market strategy, AI-powered customer experience, social media management, product management, storytelling and positioning, B2B SaaS marketing.

Apoorva A is a Senior Product Marketing Specialist at Sprinklr, where her experience spans product marketing, go-to-market strategy and AI-powered customer experience solutions. Her involvement with the Sprinklr blog comes in the capacity of a product marketing subject-matter expert rather than a staff writer, and her contribution examines how financial advisors can build a stronger, more engaging LinkedIn presence while staying fully compliant, drawing on Sprinklr Distributed's capabilities. She describes product marketing as the perfect blend of product, customers and storytelling. She joined Sprinklr in late 2025 after nearly five foundational years at TapClicks, where she grew from Product Analyst into Product Manager, with earlier experience at Joveo. A BITS Pilani Hyderabad graduate, she is an active member of the GoPMM product marketing community and brings a product builder's mindset to how she positions and tells the story of Sprinklr's solutions.