• Master of Arts in Magazine Journalism, Nottingham Trent University
• Bachelor of Science in Zoology/Animal Biology, University of Delhi

Social Media Data and Insights, Social Listening, Content Strategy and Editorial, Features and Long-Form Writing

Ashmita Shrivastava is a content lead and writer who brought a strong editorial sensibility to her work at Sprinklr. Her content focused on social media data and insights, including practical guidance on how brands can use social media data and social listening to understand their customers and drive growth. With a background as a Senior Features Writer at Entrepreneur Media and a Senior Content Editor at Collegedunia, she carries a journalist's instinct into enterprise content, and it shows in how readable she makes even data-heavy subjects. Her editorial roots are really her signature. She approaches a B2B topic the way a features writer would, leading with the story and the ""why it matters"" before backing it up with evidence. Having started out as a research scholar at the University of Delhi, she pairs that narrative instinct with genuine research discipline, which is what makes her data-driven writing both credible and genuinely engaging to read.