• Master's in Journalism and Mass Communication, Lovely Professional University, India

Social media engagement and advocacy, generative AI for social content, CX strategy and leadership interviews, brand and tone of voice, conversational AI.

Despina Singh is a seasoned content marketer who creates content that engages and converts, developing and executing strategies aligned to broader marketing goals. During her time at Sprinklr, her work spanned social media, from engagement measurement and social business intelligence to AI-generated social content, alongside customer experience, including a thoughtful series of CX leadership interviews. Away from work, Despina finds solace in books, psychology and furry friends, and you will often catch her binge-watching feel-good shows or laughing along to stand-up comedy. That warmth and curiosity about people is exactly what makes her CX writing feel genuine.