Customer success metrics, customer retention strategy, conversational customer service, customer engagement, B2B SaaS content.

Gayathri Vishwanthan is a freelance B2B writer specialising in customer success and customer service. Her work for the Sprinklr blog helps readers understand and act on the metrics that matter, from customer success KPIs and retention strategies to conversational customer service. Her strength lies in taking a data-heavy subject, like customer retention or success measurement, and turning it into a structured, practical guide that teams can genuinely put to use. Her writing reflects a research-driven, reader-first approach, the kind that breaks a complex topic into clear steps rather than leaving readers with theory. That focus on clarity and usefulness is what makes her customer success and service guides easy to follow and easy to act on.