• MA Creative Writing, Kingston University London, England
• BAJC, Manipal Institute of Communication (Journalism and Communication), India

Video content strategy, content and communications strategy, thought leadership and brand narrative, PR and corporate communications, AI-led marketing, enterprise CX storytelling.

Pallavi Poojary is a Content Marketer Lead at Sprinklr with 17 years of experience building and scaling multi-platform marketing strategies across B2B SaaS, ed-tech and AI-led businesses. Her work sits at the intersection of storytelling, strategy and business impact, translating complex products into narratives that genuinely resonate. At Sprinklr, she has worked on AI-powered video content strategy and has written across enterprise CX topics including digital transformation and customer service for financial services. She holds an MA in Creative Writing from Kingston University London and a communications degree from Manipal Institute of Communication. Video is her not-so-secret love. A two-time performance-award winner at Sprinklr, Pallavi lights up talking about the craft behind a great video, the kind of person who will sweat every frame to get a story right, and who sees content as a team sport built on the work of talented colleagues. She even created ""AI-me,"" Sprinklr's own AI avatar, to bring social listening case studies to life on screen.