Voice of the Customer, CX and marketing strategy, enterprise technology, consulting and research content, AI marketing and answer-engine optimisation.

Rahul Pandita is a B2B content marketer focused on customer experience, marketing strategy, enterprise technology and consulting. He writes to simplify complex topics and help businesses make informed decisions, and for the Sprinklr blog his work centres on modernising Voice of the Customer, moving programs beyond legacy surveys toward real-time, actionable insight. His broader career spans marketing for consulting and research firms, AI startups and IT services. He is a seasoned marketing leader as much as a writer, currently AVP of Marketing and Content at Future Market Insights, with a particular interest in how brands show up in AI-driven search and answer engines. That strategist's vantage point gives his content a distinctly senior, decision-maker's perspective, translating dense industry data into clear stories that leaders can act on.