• M.B.A in Marketing, Symbiosis School for Online & Digital Learning, India

• The Strategy of Content Marketing, University of California, Davis

Social Media Engagement, B2B Content Strategy, Market-Research Writing, Editorial and Newsletters, Sustainability, Finance and Technology Topics

Saranya Ganguly is a freelance B2B writer and content creator who contributes to the Sprinklr blog. Her work brings together research, statistics and a creative touch to produce articles that are both informative and genuinely engaging. She writes across social media engagement and wider B2B themes like sustainability, finance and technology, and she specialises in web articles, newsletters, promotional content and LinkedIn briefs that help businesses find and articulate their brand voice. Her master's in English and Commonwealth Literature shows in the way she approaches language and structure, giving her writing a clarity and rhythm that keeps readers with her. Away from client work, Saranya is a devoted reader who also dabbles in photography and fine art. That creative eye carries directly into her writing, shaping how she frames an idea and paces a piece so it flows naturally from start to finish. It is a big part of why her content feels considered rather than churned out.