Priyanka Malik

Lead Content Marketer, Sprinklr

9+ Years Exp

9+ years of experience developing and executing content strategies for global B2B SaaS companies, primarily for US audiences.
Lead Content Marketer at Sprinklr (since October 2022), where she writes and strategizes content across social media management, social listening and AI-driven social.
Previously wrote for Salesforce Ben, Whatfix and Zycus, with earlier roles at Your Story Media and Daimler AG.
One of the Sprinklr's most prolific voices, frequently co-authoring flagship guides on social listening, social media management, agentic AI and reputation management.

MBA in Marketing, IBS Hyderabad, India
Post Graduate Certificate in Advertising Management and Public Relations, MICA, India
Executive Development Programme in Digital Marketing and Analytics, IIM Kashipur, India

Social media management, social listening, social media analytics, AI-driven social marketing, reputation management, B2B content strategy.

Priyanka Malik is a content marketing professional with over nine years of experience developing and executing content strategies for global B2B SaaS companies. At Sprinklr, she writes and strategizes content across social media management, social listening, social media analytics and AI-driven social marketing, working closely with cross-functional teams to create content that builds visibility, drives engagement and supports revenue goals. She believes the best content connects insight with clarity, using data to guide decisions, creativity to tell the story and strategy to ensure it drives measurable results. That philosophy runs through her work at Sprinklr, where she turns complex social and CX topics into genuinely useful guidance for marketers.

Articles by Priyanka