The strategic AI-native platform for customer experience management
The strategic AI-native platform for customer experience management. Unify your customer-facing functions — from marketing and sales to customer experience and service — on a customizable, scalable, and fully extensible AI-native platform.
Reimagine Extraordinary: How AI is Redefining Customer Experience for the Future
Let’s face it. We’ve been hearing this for a while now – customer expectations are evolving at lightning speed, and the brands that thrive will be the ones that deliver experiences as extraordinary as the technology shaping them.
But the time to act on it is NOW. We’re at the right place at the right time to truly reimagine what customer experience (CX) means in the age of AI. Not just for now, but for the foreseeable future.
At CX Unifiers 2025, our leaders — Chief Executive Officer - Rory Read, Chief Administrative Officer - Joy Corso and Chief Technology Officer - Amitabh Misra, set a bold vision: “Reimagine Extraordinary” - a mandate for every enterprise to get ready to ride the next wave of CX.
The inflection point: Why now matters
“It’s no longer a question of if — it’s how fast.” Rory Read’s words captured the urgency of this moment. Over decades, we’ve seen several technology waves come and go — mainframe, client-server, dot-com, big data, cloud — each revolutionizing industries. Today, AI and CX unification aren’t just another wave; they’re a tsunami.
And bear in mind, today’s customers don’t compare you to your competitors anymore. They compare you to the best experience they’ve ever had — anywhere. That means fractured engagement is no longer acceptable. Every interaction must feel connected, contextual, and effortless. As Read put it, “We live in a world where everything is connected, but nothing is really connected at all.”
The opportunity? To unify every touchpoint across channels - social, digital, voice, in-store into a single, AI-powered platform that delivers a 360-degree view of the customer. In a world where experience is the ultimate differentiator, it’s not about having the technology anymore but about creating trust, loyalty and growth with the tools in hand.
Customers will no longer accept fractured engagement. They want to see a fully connected experience with a robust understanding of their preferences.”
- Rory Read, CEO, Sprinklr
Breaking silos to build unified experiences
Joy Corso reminded us that CX is indeed the heartbeat of any enterprise. “Imagine if marketing had real-time insights from the contact center. Imagine if service teams could anticipate issues before they escalate. That’s the magic of unification.”
For years, brands struggled to connect data across functions. Marketing owned campaigns. Service owned tickets. Feedback lived in its own silo. The result? Missed signals, slow responses, and frustrated customers. From now on, all that changes.
Corso introduced the concept of the Triple Infinity Loop — a continuous cycle where marketing, customer service, and feedback feed each other in real time. This is more than just operational efficiency, it’s strategic transformation.
True CX is not about having the right data for marketing or data for customer teams. It's about having the right data for the company. And when you begin to tell the story and show the possibilities of a unified customer experience using this data across marketing or customer support or feedback, you are going to become extremely relevant.”
- Joy Corso, CAO, Sprinklr
Unified customer experience drives revenue, reduces costs, and elevates employee experience. When frontline teams have the tools and insights they need, they don’t just perform better — they feel empowered. And empowered employees create extraordinary customer moments.
AI: The catalyst for extraordinary CX
If unification is the foundation, AI is the engine. Amitabh Misra put it simply: “For Sprinklr, AI isn’t a feature. It’s the fabric that weaves intelligence throughout the platform.”
From embedded AI capabilities to autonomous agents, Sprinklr has spent a decade building an AI-native platform designed for scale. The result? Brands can now deliver omnichannel, omni-function, omni-team journeys seamlessly.
Consider the future of contact centers. It’s not human vs. machine; it’s a hybrid workforce where AI agents handle routine workflows while humans focus on complex, high-value interactions. Misra showcased this vision with a live demo: an AI agent booked a hotel room, arranged concierge services, and handed off to a human agent for a nuanced query — all without breaking context. This isn’t five years away. It’s here. It’s NOW.
And it doesn’t stop at customer service. AI is transforming marketing too. Sprinklr Copilot turns billions of signals into actionable insights, creates campaign briefs in minutes, and ensures brand safety across channels. It’s official - real-time responsiveness is the new standard.
Brands are no longer looking for a transactional experience with their customers. They’re looking for a cohesive, immersive, conversational experience — at the channel of their choice, in real time and at scale.”
- Amitabh Misra, CTO, Sprinklr
The call to action: Seize the moment
Technology waves come and go, but some redefine the rules forever. This is one of those times. As Read implored, “You are at the right place, at the right time, with the right technology. Don’t miss this opportunity.”
Reimagining Extraordinary means more than just adopting AI. It means embracing a unified, AI-powered approach to CX. The one that turns data into decisions, interactions into relationships, and customers into advocates.
The future isn’t waiting. It’s being written right now — by leaders who dare to think beyond silos, beyond transactions, beyond ordinary. Will you be one of them?
Ready to reimagine extraordinary? Let’s build the future of CX — together. One interaction at a time.
Wondering if all the unified customer experience hype is real? See it for yourself. Book a demo today.
