25 TikTok Trends Businesses Can Try in 2025

TikTok is where trends are born, and brand influence is built. With 51% of Gen Z and 49% of millennials preferring TikTok over Google as a search engine, the platform has outgrown “experimental” status — showcasing TikTok trends increasingly dictate how audiences find and interact with brands. Its algorithm rewards agility, and drives unparalleled visibility, making trends a powerful method for lead generation and trust-building among leaders. Ignoring it risks falling behind competitors who are already leveraging TikTok’s commerce and AI-driven insights.

For enterprises, this means TikTok’s 1.59 B-strong user base isn’t an audience — it’s a real-time focus group. Miss a trend, and you miss market share. Below, we’ve curated 25 TikTok trends for 2025, filtered for scalability, compliance-ready frameworks, and ROI proofs.

Top TikTok content formats and trend categories for 2025

TikTok’s rapid evolution means formats and trends change fast — but certain social media content types consistently drive outsized engagement for global brands. In 2025, the most effective brand strategies will build on proven formats while tapping into rising cultural and commerce-driven trend categories.

For enterprises, cracking these content formats and thematic spaces means sustained visibility amid fleeting virality.

Content formats to watch:

• Bite-sized storytelling: 10–15-second narratives designed to stop the scroll and deliver a message fast.
• Tutorial-style videos: “How-to” content that demonstrates value — product use, expert tips, or industry insights.
• Duets and stitching: Split-screen formats for reactive, collaborative, or community-driven content.
• TikTok Live commerce: Real-time product demos, drops, and direct shopping via TikTok Live.
• UGC (user-generated content) campaigns: Campaigns that encourage organic content creation around branded hashtags or challenges.
• AI-generated videos and music: Scale content production and personalization with AI-powered creativity (e.g., Sprinklr AI+ help create platform-native content that aligns with TikTok’s pace, tone, and audience expectations).
• Episodic content (TikTok series): Serialized stories or educational formats that keep viewers coming back.
• Short-form ad clips: Performance-driven content that blends storytelling with CTAs — paid or organic, optimized for impact in under 15 seconds.
• Long-form video (1–10 minutes): TikTok is actively promoting longer videos, with monetization incentives for content over 1 minute and support for uploads up to 30 minutes.
• TikTok Stories with DM integration: TikTok’s revamped direct messaging system now routes story replies directly to DMs, enabling more intimate brand-consumer interactions.
• Affiliate & Creator Showcase Content: TikTok’s affiliate program and “Showcase” feature allow creators to promote products directly, creating new opportunities for performance-driven influencer partnerships.

Trend categories expected to rise:

• Social commerce trends: TikTok Shop’s growth fuels in-app purchases, with 70 million U.S. users shopping on the platform.
• Entertainment-first marketing: Engagement-led content will outperform traditional brand-led narratives, building brand awareness and loyalty.
• Educational content: “Learn on TikTok” continues to gain traction, especially for financial services, health, and B2B use cases.
• Purpose-driven storytelling: Content tied to brand values and societal issues earns stronger engagement and trust.
• De-influencing and authenticity movements: Transparent, unfiltered, anti-hype content is increasingly driving loyalty.
• Meme and remix culture acceleration: Brands are remixing trending audio and formats to stay culturally relevant.
• Social SEO & searchable content: Brands are optimizing content with keywords, captions, and hashtags to appear in TikTok search results — a core part of discoverability.
• Professionalization of Creator partnerships: Brands are moving from one-off influencer posts to long-term, episodic collaborations that scale across platforms (e.g., TikTok + CTV + podcasts).

25 TikTok trends of 2025 that businesses can try

From AI-generated spokespeople to hyper-localized skits, TikTok in 2025 is all about speed, creativity, and cultural fluency. But keeping up with social media trends isn’t just about jumping on what’s hot — it’s about choosing the right ones that align with your brand and audience.

Here’s a list of 25 TikTok trends — across content, format, technology, and platform — that you can test, remix, or scale based on your strategy.

I. Content trends

These trends are shaping what brands are saying on TikTok — and how they’re saying it. Most of them are rooted in brand authenticity, community, and creator-first storytelling.

1. Authentic and candid content

Today’s users crave content that feels human, not staged. Raw, relatable posts, unpolished moments, and unscripted storytelling tend to outperform polished brand videos. Think TikTok trends, duets, lo-fi videos, and UGC stitched with real opinions.

Example: #TikTokMadeMeBuyIt, unboxing reactions, relatable comedy skits

2. Educational and "edutainment" content

Combine expertise with entertainment — like how-to skits, industry hacks, or explainer videos with humor. Use keyword trends and TikTok listening insights using social listening platforms to identify audience questions, then create concise, engaging content to address them.

Example: Micro-tutorial snippets, Industry Myth-Busters

Below is an edutainment example featuring a step-by-step timelapse of Medicube’s product application — blending entertainment with education, helping viewers learn about the product through on-screen captions.

Source

3. Behind-the-scenes (BTS) and employee interactions

Showcase your company's culture by featuring day-in-the-life videos and team interactions (“Day in the Life” or “Meet the Team”). Centralize content capture across departments to streamline approvals and publishing.

Watch this video on How to Set Approval Workflows while Publishing!

4. Transformation videos

Before-and-after stories remain compelling. For instance, a home improvement brand can demonstrate a garage-to-office makeover in a minute. Use AI-powered visual analysis to identify high-performing formats and replicate them across regions.

Example: #TransformWithUs, #ProductChallenge

Haircare brand K18 used TikTok to showcase dramatic hair repair transformations. Starting with just 2,000 organic followers, they partnered with creators like Heidi D’Amelio and Mikayla Nogueira to create tutorial-style before-and-after videos. These Spark Ads, which targeted broad haircare audiences, led to a 70% lift in daily average sales and helped K18 grow their TikTok following tenfold in just a month.

5. Nostalgia marketing

Tap into retro aesthetics, trends, music, and throwback themes to evoke emotional connections. For example, 90s-inspired windbreakers with a montage of vintage commercials. Monitor social listening tools to identify resurging trends and adapt your brand visuals accordingly.

6. Meme-based/viral trend participation

Engage with popular memes (e.g., "Chill Guy"), and challenges to increase relatability and virality. Join in, remix them, or create original formats. Leverage AI-assisted trend detection to identify and participate in emerging formats promptly.

Pro Tip: Most brands get stuck in trend lag — reacting to what’s already viral. By the time content is drafted, approved, and published, the opportunity is gone. Sprinklr Insights flips that script.

Powered by its industry-trained AI and generative AI, it helps you:

• Discover trending hashtags, audio tracks, and creator formats before they peak
• Monitor top brand mentions to understand evolving customer needs and sentiment
• Uncover emerging themes and cultural signals across regions and audiences
• Feed real-time insights into your TikTok strategy to create timely, high-impact content

Want to lead the next social trend instead of chasing it? Book a Sprinklr demo and see how real-time insights turn cultural waves into brand wins.

GRAB YOUR DEMO

7. Sustainability and social responsibility

Align with values-driven consumers by showcasing environmental sustainability, ethical practices, and social justice (e.g., #ThriftTok). Monitor sentiment and social conversations to guide your messaging tone effectively.

8. Redefining life milestones and well-being

Celebrate non-traditional achievements like career changes, financial hacks, or mental health days. Trends like "Girl Math" resonate with Gen Z's focus on unique lifestyles. Partner with creators who authentically reflect these values.

9. DIY and lifestyle

Share do-it-yourself projects and lifestyle tips, encouraging creativity. Trends like Home Decor DIY and Outfit of the Day (OOTD) remain popular, often involving influencer collaborations. Collaborate with lifestyle creators and track creator performance using dashboards that link influencer content to post-level TikTok metrics.

Trend Tips:

More to read: TikTok Marketing: A Complete Guide to TikTok Optimization

II. Format trends

Beyond content themes, specific formats are gaining traction on TikTok. From bite-sized content video to interactive content, these formats rule the business TikTok trends, regardless of the trend cycle:

10. Micro-storytelling

Craft small and interesting stories within seconds (under 15 seconds) to spark social media engagement. Use techniques like "Subtle Foreshadowing" (flashes of conclusion throughout), and suspense to increase rewatch rates.

11. Episodic content (TikTok series)

Create a video series for narrative-driven engagement, potentially driving subscriptions or purchases. This delivers narratives in short, concise videos to capture the audience's attention. Example: A series of creator-led videos highlighting unique experiences. Plan interactive series and Q&A chains using centralized editorial calendars that allow real-time adjustments based on what audiences engage with most.

12. Long-form content

With TikTok supporting up to 30-minute uploads, brands can now share deeper stories — product walkthroughs, founder interviews, or mini-documentaries. In 2025, creator-led long-form videos are driving 10x more views than traditional branded content, with 3x higher save rates and 5x more meaningful comments — proving that audiences are hungry for substance.

13. Animation (2D & 3D)

Use animated explainers or character-driven content to simplify complex ideas. Blend live-action with animation for higher engagement. For example, Garnier’s #FructisHairFoodChallenge allowed users to create animated before-and-after hair transformation videos.

Source

Trend Tips:

III. Technology trends

Technological advancements are transforming TikTok into a tech-powered marketing engine. These technology trends are ready to set the pace for viral TikTok trends:

14. AI-first creativity

Use AI for content generation (innovative content like AI avatars), automated editing, personalization, and theme/style suggestions. Tools like TikTok's Smart+, Symphony Assistant, and Sprinklr AI+ assist in creating trend-aligned content efficiently.

Takeaway: Sprinklr AI+ helps teams move quickly from idea to execution, suggesting TikTok-ready captions that align with current trends and audience behavior.

15. Augmented reality (AR) integration

Create immersive experiences — virtual try-ons, gamified filters, or interactive demos. Collaborate with TikTok AR developers for custom effects.

For example, Schwarzkopf, to promote its new hair dye line, tapped into TikTok’s Branded Effects, giving users an interactive AR experience to virtually experiment with different hair colors — turning engagement into playful self-expression.

Source

16. Tapping into identity trends (Identity Osmosis)

Reflect your audience’s evolving values organically. For example, the "corecore" aesthetic trend shows how brands can mirror cultural shifts without appearing performative.

Trend Tips:

IV. Platform trends

TikTok is evolving beyond entertainment, integrating commerce, search, and community features. Notable platform-level trends include:

17. TikTok as a search engine

Users, especially Gen Z, increasingly use TikTok for discovery (restaurants, products, services). Optimize content with searchable captions, keyword-rich hashtags, and how-to formats. For example, users find travel recommendations and hidden gems using the TikTok discovery feature.

Learn More: 7 TikTok Hashtag Strategies for Viral Success

18. Scroll-to-shop commerce

In-app TikTok shopping is now seamless, with product recommendations, curated shopping experiences, and social selling directly through LIVE sessions.

Example: Flash Sale Timers

For instance, @rxbar celebrated hitting 25K TikTok followers by launching a limited-time flash sale with an exclusive coupon code — driving urgency and rewarding community growth, showcasing a unique case of seamless in-app shopping. 👇

Source

19. Evolution of TikTok LIVE

LIVE is now a space for launches, tutorials, and Q&As. Use group LIVE streams (multiple hosts) and mentorship through LIVE Creator Networks. Plan, publish, and promote your live events through coordinated content workflows and real-time engagement monitoring.

20. Location-based features and hyper-local targeting

Use TikTok’s improved location tagging to connect with local audiences. Regional slang, creators, and events boost authenticity.

Example: Global Holidays Localized

💡 Good to know: Use Sprinklr’s Social Marketing for Distributed Teams to localize campaigns and create hyper-relevant TikToks tailored to specific audiences and geographies.

Trend Tips:

V. Creator collaboration trends

These trends highlight how brands can partner with creators more strategically to drive authenticity, reach, and results.

21. Emphasis on niche communities

Focus on specific interest groups to promote deeper engagement and authenticity. Collaborate with niche influencers for authentic engagement. For example, communities like BookTok and PlantTok exemplify the power of niche content in building dedicated audiences.

22. Interactive and collaborative content

Encourage your audience to participate through social media challenges, polls, and co-created content. Move beyond established personalities to work with smaller, niche, or emerging creators for wider reach and authenticity.

For example, Converse's #ConverseAllStar Challenge invited users to customize its shoes in collaborations.

Use Sprinklr’s UGC board to centralize and organize earned media assets in customizable boards. This makes it easy to curate, tag, and reuse UGC across campaigns.

23. Emphasis on authenticity and relatability (brand fusion)

Tap into diverse creators and consistent storytelling. Collaborations with smaller, niche creators can help connect authentically with various audiences. Integrate employee advocacy to source authentic content from internal voices and enrich creator campaigns with real stories and diverse perspectives that reflect your brand ethos.

24. Agility and adapting to shifting consumer values

Constantly monitor trends, community feedback and evolving consumer values to remain relevant (a core aspect of "Identity Osmosis"). Monitor emerging cultural signals, creator sentiment and trending values using Sprinklr Insights solutions such as social listening, and sentiment analysis.

25. Storytelling over direct selling

Craft authentic content that connects with audiences through narratives rather than overt advertisements. For example, build stories that resonate with viewers, and create deeper connections beyond product promotion.

Trend tips:

Stay ahead with the latest TikTok trends

TikTok continues to be a critical channel for global brands to drive discovery, engagement, and purchase — especially as 45.5% of U.S. users are expected to make a purchase on the platform in 2025, the highest among all social channels. With an average engagement rate of 4.07% and a projected $32.4 billion in ad revenue by year-end, TikTok is where enterprise brands can capture new markets, influence purchase decisions, and build lasting loyalty.

Today’s trends don’t just shape what people watch; they directly impact what people buy and how they perceive your brand. The opportunity isn’t just reach — it’s cultural relevance at scale. But to stay ahead, brands must move faster than the feed.

Sprinklr’s unified platform helps enterprise teams operationalize TikTok — from trend monitoring and pilot campaigns to cross-channel publishing, and real-time performance analytics. With smart automation, seamless scheduling, and advanced moderation, your teams can test, learn, and optimize in days — not weeks. Start by identifying five high-impact trends aligned with your brand goals. Run small-scale pilots, measure outcomes, and scale what works.

Book a demo to see how Sprinklr Social turns trend velocity into business outcomes. ⬇️