START FREE TRIAL
Login
Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data

Advocacy

Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Platform
The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore the Platform

Sprinklr Intuition

Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.

AI Studio

Create customized, powerful AI text classification models easily — without coding.

Display

Visualize real-time data on command centers, retail signage, stadium screens, and more.

Presentations

Build on-brand, shareable digital presentations that update with real-time data automatically.

Integrations

Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.

Sandbox

Experiment and learn in an isolated test setting that mimics your live production environment.

Active Data Retention

Store Sprinklr data for customized time periods to meet business or compliance needs.

APIs

Integrate data and execute processes with external systems using RESTful web APIs.

All Products
33 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Brand Management

Leverage a unified view of the customer to help you protect, grow, and manage your brand

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Suites

Consolidate all of your social media needs on the only unified social suite

Case Management

Streamline case handling to reduce costs and accelerate time-to-resolution

Customer Engagement

Create a frictionless service experience no matter which channel customers use

Ticketing System

Deliver customers to the right agents—so you can reduce cost-per-interaction

Unified-CXM
Customers
Our Story
Newsroom
Careers
Culture & Talent
Investor Relations
Contact Us
CXM Guide

Content Plan

Learn how a well-structured content plan helps you execute your content initiatives with ease and efficiency.

Share this Topic

What is a content plan?

A content plan encompasses all the processes and workflows that drive your content marketing initiatives. Although sometimes used interchangeably, content planning and content strategy differ widely.  A content strategy outlines high-level marketing goals, while a content plan is an operational document that helps you achieve those goals in a timely manner. Simply put, a content strategy defines the desired result while a content plan lays out the roadmap that you follow to reach those results.

Why do you need a content plan?

A comprehensive content plan delivers many benefits to companies. It helps:

  • Overcome the day-to-day operational challenges around content topics, deadlines, and other things that can hinder campaign completion.

  • Plan resource allocation so that your campaigns are executed in a timely manner. 

  • Ensure that every content asset gets the attention it deserves.   

  • Give visibility into the short- and long-term content pipeline to all stakeholders.

  • Maintain a consistent publishing frequency to stay top-of-mind on cluttered media channels.

What are the elements of a content plan?

A typical content plan has five core elements:

  1. Workflows: Workflows for content production and approvals keep your campaigns on track and enable collaboration across teams.

  2. Content calendar: A content calendar outlines the assets that need to be made and related timelines. 

  3. Onboarding and training plan: All internal and external stakeholders need to learn the plan so that everyone is on the same page and content planning becomes a repeatable, frictionless process.

  4. Communication: Transparent communication between stakeholders is the key to good teamwork and timely goal completion.

  5. Collaboration and optimization: Content planning allows all stakeholders to weigh in at any point of the process and ensures improvements are made when they matter most.

What is the content planning process?

Content planning involves the following steps:

  1. Set your goals. It’s essential that you set clear goals for your content marketing campaigns and state them in measurable, time-sensitive terms in your content plan.

  2. Define your target personas. Tailor content to users’ needs so you can win their trust and become their preferred brand.

  3. Decide on a publishing schedule. Break through the noise on busy digital channels by publishing consistently. To stay on track, draft an editorial calendar that outlines deliverables on a daily, weekly, and quarterly basis.

  4. Analyze and optimize your content plan. Measuring your content’s performance can help you analyze flaws in your content plan and optimize it to achieve the desired outcome.

Protecting Brand Messaging and Eliminating Risk with Sprinklr

Take control of your content planning process with Sprinklr Modern Marketing & Advertising.

Today, most organizations function with siloed teams and disconnected workflows — which leads to inefficiencies in the content publishing process. Sprinklr Modern Marketing & Advertising brings your teams together and empowers them to collaborate in building a unified content plan. The result: 40% faster content production and streamlined publishing. Using our advanced AI-powered content planning and marketing software, you can:

  • Plan all your marketing activities across 30+ paid and owned channels with a unified editorial calendar 

  • Define all your campaign guidelines and content requirements in brief templates and collaborate on them with different stakeholders

  • Submit your message ideas for approval with key details, documentation, and notes

  • Produce and publish cross-channel content in a single message with predefined content templates

  • Build message variants based on geography for your global content to drive collaboration and visibility between global and local teams

Take advantage of the world’s only unified customer experience management (Unified-CXM) platform to build a solid content plan and expand your reach, engagement, and revenue exponentially.

Share this Topic
related products
Modern Marketing & Advertising
Content Marketing Platform
Related Topics

·

Content Marketing

Thank you for contacting us.

A Sprinklr representative will be in touch with you shortly.

It's time to discover how a unified strategy can help you make customers happier.

Contact us today, and we'll create a customized proposal that addresses your unique business needs.

Request a Demo

Welcome Back,

No need to fill out any forms — you're all set.

Related Content

7 key trends to power your TikTok marketing campaigns
Marketing & Advertising
7 key trends to power your TikTok marketing campaigns

TikTok’s popularity is increasing and, with it, the untapped potential to reach future customers. Here are seven key trends your brand should keep an eye on.

Pomi Lee
May 13, 2022  •  4 min read

Read Article
The connected customer — the human in the center of your marketing strategy
Marketing & Advertising
The connected customer — the human in the center of your marketing strategy

Engaging with your connected customers on a human level boosts brand trust, brand loyalty, and protects your brand’s reputation. Learn more.

Sonam Sagar
April 12, 2022  •  4 min read

Read Article
Connected marketing — 7 ways to unify your marketing operations
Marketing & Advertising
Connected marketing — 7 ways to unify your marketing operations

Establish end-to-end workflows across the full marketing lifecycle and provide your teams with a singular experience on one unified platform. Learn more.

Sonam Sagar
March 28, 2022  •  5 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen Experience

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms