Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data

Advocacy

Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Platform
The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore Platform Products

Active Data Retention

Ensure compliance and fuel reporting by securely storing up to 84 months of customer data.

AI Studio

Create customized, powerful AI text classification models easily — without coding.

APIs

Leverage robust RESTful web service APIs to integrate data and execute processes with external systems.

Integrations

Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.

Sandbox

Experiment and learn in an isolated test setting that mimics your live production environment.

All Products
31 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Social Listening

Real-time voice of customer insights on digital and traditional channels

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Media Automation

Plan, manage & measure brand content across 30+ channels from one platform

Online Communities

Help customers learn from each other — and reduce agent workloads

Social Suites

Consolidate all of your social media needs on the only unified social suite

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Unified-CXM
Customers
Our Story
Founder's Letter
Newsroom
Careers
Culture & Talent
Investor Relations
Contact Us
Login
CXM Guide

Content Plan

Learn how a well-structured content plan helps you execute your content initiatives with ease and efficiency.

Share this Topic

What is a content plan?

A content plan encompasses all the processes and workflows that drive your content marketing initiatives. Although sometimes used interchangeably, content planning and content strategy differ widely.  A content strategy outlines high-level marketing goals, while a content plan is an operational document that helps you achieve those goals in a timely manner. Simply put, a content strategy defines the desired result while a content plan lays out the roadmap that you follow to reach those results.

Why do you need a content plan?

A comprehensive content plan delivers many benefits to companies. It helps:

  • Overcome the day-to-day operational challenges around content topics, deadlines, and other things that can hinder campaign completion.

  • Plan resource allocation so that your campaigns are executed in a timely manner. 

  • Ensure that every content asset gets the attention it deserves.   

  • Give visibility into the short- and long-term content pipeline to all stakeholders.

  • Maintain a consistent publishing frequency to stay top-of-mind on cluttered media channels.

What are the elements of a content plan?

A typical content plan has five core elements:

  1. Workflows: Workflows for content production and approvals keep your campaigns on track and enable collaboration across teams.

  2. Content calendar: A content calendar outlines the assets that need to be made and related timelines. 

  3. Onboarding and training plan: All internal and external stakeholders need to learn the plan so that everyone is on the same page and content planning becomes a repeatable, frictionless process.

  4. Communication: Transparent communication between stakeholders is the key to good teamwork and timely goal completion.

  5. Collaboration and optimization: Content planning allows all stakeholders to weigh in at any point of the process and ensures improvements are made when they matter most.

What is the content planning process?

Content planning involves the following steps:

  1. Set your goals. It’s essential that you set clear goals for your content marketing campaigns and state them in measurable, time-sensitive terms in your content plan.

  2. Define your target personas. Tailor content to users’ needs so you can win their trust and become their preferred brand.

  3. Decide on a publishing schedule. Break through the noise on busy digital channels by publishing consistently. To stay on track, draft an editorial calendar that outlines deliverables on a daily, weekly, and quarterly basis.

  4. Analyze and optimize your content plan. Measuring your content’s performance can help you analyze flaws in your content plan and optimize it to achieve the desired outcome.

Take control of your content planning process with Sprinklr Modern Marketing & Advertising.

Today, most organizations function with siloed teams and disconnected workflows — which leads to inefficiencies in the content publishing process. Sprinklr Modern Marketing & Advertising brings your teams together and empowers them to collaborate in building a unified content plan. The result: 40% faster content production and streamlined publishing. Using our advanced AI-powered content planning and marketing software, you can:

  • Plan all your marketing activities across 30+ paid and owned channels with a unified editorial calendar 

  • Define all your campaign guidelines and content requirements in brief templates and collaborate on them with different stakeholders

  • Submit your message ideas for approval with key details, documentation, and notes

  • Produce and publish cross-channel content in a single message with predefined content templates

  • Build message variants based on geography for your global content to drive collaboration and visibility between global and local teams

Take advantage of the world’s only unified customer experience management (Unified-CXM) platform to build a solid content plan and expand your reach, engagement, and revenue exponentially.

Share this Topic
related products
Modern Marketing & Advertising
Content Marketing Platform
Related Topics

·

Content Calendar

Thank you for contacting us.

A Sprinklr representative will be in touch with you shortly.

Love means never having to say that you missed an opportunity to improve CXM.

Contact us today and let us come up with a proposal that addresses your enterprise needs.

Already a customer and need some love?

Email: support@sprinklr.com
Give us a call: +1 917-933-7800

Request a Demo

Welcome Back,

No need to fill out any forms — you're all set.

Related Content

Boost your recruiting with social advertising
Marketing & Advertising
Boost your recruiting with social advertising

How can HR leaders stay ahead of the Great Resignation? One often overlooked tactic is leveraging social advertising for talent acquisition. Learn more.

Matt Myers
January 14, 2022  •  5 min read

Read Article
Six ways a distributed marketing platform can boost social media compliance for financial services advisors
Marketing & Advertising
Six ways a distributed marketing platform can boost social media compliance for financial services advisors

Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.

Amit Kumar
October 22, 2021  •  5 min read

Read Article
Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy
Marketing & Advertising
Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy

Creating a multilocation marketing strategy can lead to increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Learn more.

Dennis Matthew
October 13, 2021  •  4 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms