Digital Asset Management

Learn what digital asset management is, how it can unlock the full potential of your content and the best practices to maximize its potential.

Ashutosh Jadhav
March 1, 2023
4 min read

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What is digital asset management (DAM)?

Enhanced digital asset management (DAM) software provides an organized and unified repository for storing, managing, and measuring the impact of content assets.

With a DAM solution, organizations can create, store, and organize assets for easy access across the organization. Users of a centralized DAM solution have regulated access to all their digital files, including documents, photos, audio, video, and creative files. DAM's features allow users to specify asset licensing expiration dates, grant different levels of user access, automate workflows, and perform complex filtering and searching. DAM software may also show how creative assets perform in campaigns using in-app analytics. Additionally, DAM systems offer multiple features to boost campaign productivity and ensure brand coherence in digital assets.

When files are spread across several platforms and devices, they are often lost due to lack of visibility. However, users of DAM software can safely collaborate on content because it centrally stores all of a brand's assets.

What does a digital asset management software do?

DAM software improves a brand's efficiency by enhancing their performance in the following aspects:

Organization and retrieval

Brands are producing more assets than ever before. To track and organize such digital content, DAM software serves as the single source of truth. Any large asset library can have files rapidly retrieved using tags, filters, and advanced search options, including in-document search and image recognition.

Secure storage

With a DAM, companies and agencies can store files of any size in a single, secure location in the cloud. This is crucial when storing larger assets like high-resolution photos, videos, and audio files. The security of stored assets is improved by features like rights management, file backups, and specific user permissions. Users can define asset expiration dates to manage the assets and reduce clutter.

Contextual collaboration

Users can make adjustments, remarks, and pin annotations after submitting materials, which speeds up the entire review and approval process. Any asset type or piece of media content, including PDF papers, design files, and videos, is fair game for collaboration. Organizations can view and change files from any location, enabling teams to work with the appropriate individuals wherever they are.

Performance analytics

The amount of information that on-premise and conventional cloud-based storage systems can provide on asset usage is limited. A digital asset management solution provides detailed statistics and insights on views, placements, engagements, and even sentiments. You can observe the trends in activity over time and utilize that knowledge to more precisely calculate the ROI of brand assets.

What Has Your Digital Asset Manager Done for You Lately?

Why does your business need a digital asset management solution?

Safeguarding your content

Managing valuable assets is crucial, and cloud-based DAM software eliminates the risks of server failures, file corruption, and poor management. DAM systems offer version control, rights management, data encryption, and security testing to ensure client file protection.


DAM solutions create an environment for collaboration, providing centralized access to notes, comments, and replies. It also allows you to set up user roles and permissions and automate alert notifications for action on assets.

Simplify asset retrieval

A DAM system simplifies finding digital content that would otherwise be spread out across several platforms and folders. It correctly classifies, arranges assets, and leverages AI to attach metadata tags, making asset search results more efficient.

Ensuring brand compliance

Digital asset management solutions include features to ensure licensing agreements are honored, and copyright information is current, avoiding penalties and potential damage to your brand's reputation. DAM software allows you to create access permissions, licensing expiration dates, and automated warnings for license expiration, reducing the need to track permissions outside of your system.

Who uses a digital asset management solution?

Sales & marketing teams

DAM software can help sales and marketing teams collaborate on assets and can provide detailed analytics showing top performing content. This can be used in sales reviews and provide a way to enhance campaign performance.

Content creators

A DAM system can be used by content producers like graphic designers and photographers to access branded assets and contribute new creative files for approval and distribution. These users will like the built-in collaboration and asset annotation features.

IT & legal teams

DAM systems are helpful for legal teams because assets can have expiration dates attached to them to reduce compliance and abuse risks. DAM can help IT professionals by reducing the amount of time and resources required for permissions management and system upkeep.

Why Sprinklr is the right digital asset management solution for your business

Sprinklr provides one integrated solution for all your asset management needs along with the ability to leverage other platform features to create, review and publish content effectively. Sprinklr’s Digital Asset Manager provides:

Easy retrieval and controlled access

  • Centralized and unified repository for storing unlimited number of assets across different formats including images, videos, gifs, text, audio, zip, psd, sketch, pdf, doc, excel, documents etc.

  • Associate related assets to a single master asset

  • Filter assets on the basis of an unlimited number of custom parameters.

  • AI-powered visual filters for objects, scenes, activities and gender to find existing assets for reuse.

  • Granular sharing to control who has access at each asset level.

  • Locate any desired asset hassle-free by searching and filtering in asset boards.

Task management and collaboration

  • Automated Workflows to assign tasks to review, approve or reuse assets over individual assets and track progress.

  • Collaborate contextually over the asset by @mentioning users or teams and share files on desktop, mobile app and email.

  • Share the relevant assets to the right people by saving filtered views as Asset Boards.

  • Suggest assets to other teams for further reviewing and publishing

  • Share and view any media asset outside Sprinklr platform via Public Asset Sharing URL

  • Provide feedback contextually by annotating on the image to highlight a specific area followed by @mention

Ability to identify reusable and top performing assets

  • Create different versions of the desired image assets as and when required.

  • Edit image asset with crop, filter, overlay with the inbuilt Image Editor and save templates

  • Find similar image and video assets with the help of AI for ideation and reuse

  • Create and save dynamic image templates for reusing while creating content

  • Export the asset manager in a excel format for offline ease of view

  • Asset-level reporting to find the top-performing assets for reuse

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Frequently Asked Questions

There are several types of digital asset management systems: cloud-based, on-premise, hybrid, integrated, standalone, open-source, commercial.

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