Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 20.10 release brings new features to enhance customer experiences, drive significant business impact, and improve overall outcomes.

Sprinklr AI +

Sprinklr Copilot for Research

In this update, Sprinklr Copilot for research now accommodates all languages offered on the Sprinklr platform, allowing for the generation of responses in multiple languages.

Data Sources and Channels

TikTok Hashtag Mentions

In this release, Sprinklr introduces support for programmatic self-configuration of brand-specific TikTok hashtags, significantly improving scalability and reducing operational overhead. Brands can now manage their TikTok Mentions setup more efficiently, without relying on manual intervention. 

Key enhancements include: 

• Self-service setup for brand-specific TikTok hashtags, eliminating the need for manual configuration through TikTok's backend. 

• Real-time visibility into hashtag status (e.g., active, processing, locked), providing greater transparency. 

• Enhanced error handling, including inline validations and alerts for usage limits or configuration issues. 

• Improved operational efficiency with audit trails and support for CSV upload/download to manage hashtag data at scale. 

TikTok Creator Marketplace Integration

Sprinklr now enables users to discover TikTok creators directly within the platform through integration with the TTO Creator Marketplace API, offering authenticated access to TikTok’s creator data. This new capability allows users to search, filter, and evaluate creators based on multiple attributes such as audience demographics, engagement rates, content type, and pricing. Previously, TikTok creator discovery was not supported in Sprinklr, limiting influencer planning and outreach. With this enhancement, users can build targeted influencer strategies by surfacing relevant creators aligned with campaign goals, making the discovery process more efficient and data-driven.

TikTok- Search Keyword Trends and AI-Powered Keyword Recommendations

In this release, we’ve added support for displaying both Trending and AI-Powered Recommended TikTok search keywords within the TikTok Discovery tab. This enhancement improves user access to valuable, real-time search-intent data from TikTok, enabling more informed decisions across modules like content planning, listening, and campaign strategy.

While trending keywords highlight what’s gaining traction on the platform, the AI-powered recommendations offer keyword suggestions specifically related to your brand, product, or service, making the insights more relevant and actionable for your business. This update delivers a more intuitive, centralized, and strategic experience when exploring TikTok search trends.

Key features include:

• Search Keyword Trends: Real-time tracking of trending search terms on TikTok, enhancing content strategy, listening, and benchmarking capabilities.

• AI-Powered Keyword Recommendations: AI-driven keyword suggestions to help refine content creation and boost performance.

Bluesky as Benchmarking Sources

In this release, Bluesky has been added as a benchmarking source in Sprinklr. You can now monitor and analyze public conversations on Bluesky, similar to X (formerly Twitter), to gain insights into emerging trends, competitor activity, and audience sentiment.

Listening

Quote Tweets to be mapped with Source Tweet

A new dimension, “Quote Source,” is now supported within the Inline Editable Table widget. This enhancement enables users to view the source of quoted tweets directly in the table for better context. The dimension is exclusive to Inline Editable Tables and will not be available for plotting in other widget types. Please note that if the source tweet contains only media (images, videos, or GIFs), the source will appear blank. Additionally, in edge cases where a tweet quotes a blank retweet (a retweet with no text but with its own source tweet), the Quote Source will also display as blank due to platform constraints.

Thank you for using Sprinklr Insights. The 20.10 release brings significant enhancements and new features designed to make your experience even better. If you have any questions or need assistance, please contact us at support@sprinklr.com.