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Modern Marketing

1 Increase ROI

of content using AI-powered integrated insights and re-use

2 Save Time

and enable agile marketing through automated workflows

3 Manage Brand Risk

with enterprise governance

Modern Marketing

Download Buyers Guide

Plan

Increase ROI of content with re-use across channels, markets and business units

Produce

Save time and enable agile marketing with automated workflows

Publish

Create and schedule content across channels with enterprise governance

Analyze

Measure ROI of content and operational efficiency

Modern Advertising

1 Increase Return on Ad Spend (ROAS)

against your business outcomes using Integrations, AI & Automation

2 Save Time

across siloed teams using collaboration, automation & unified reporting

3 Manage Brand Risk

through approval processes, structured user roles & governance rules

Modern Advertising

Download Buyers Guide

Plan

Increase ROI of content with re-use across channels, markets and business units

Execute

Realize efficiencies leveraging a single UI for omni-channel campaign creation

Analyze

Access Real Time Omni Channel dashboards to view reporting across business & channel metrics

Optimize

Increase ROI of Advertising Campaigns using AI powered optimizations towards business outcomes

Modern Research

1 Improve Products and Services

by leveraging actionable insights derived from real-time voice of customer using AI

2 Save Time

by automated alerts and industry-customized insights

3 Manage Brand Risk

by proactively detecting and managing crises

Modern Research

Download Buyers Guide

Listen

Listen to largest conversations of public digital data

Learn

Leverage AI to uncover product, service, audience and image insights

Act

Distribute insights, collaborate with all departments and take insights to completion

Modern Care

1 Reduce Cost

by moving care to modern channels cost effectively

2 Improve CSAT

by reducing response time and improving quality using automation and AI

3 Convert Care from Cost to Profit Center

by improving collaboration with marketing and sales functions

Modern Care

Download Buyers Guide

Listen

Increase your care coverage by interacting with customers on their preferred channel

Route

Enrich and assign cases automatically to right agents

Resolve

Create and schedule content across channels with enterprise governance

Analyze

Prove ROI and performance of your customer care team

Modern Engagement

1 Increase Revenue and Decrease Churn

by Engaging more Customers

2 Reduce Cost

of Customer Engagement

3 Manage Brand Risk

with Enterprise-grade Governance

Modern Engagement

Download Buyers Guide

Listen

Opportunities to engage on all owned and public digital conversations

Triage

Save time and effort in triaging and assigning using AI and Automation

Engage

Engage and publish messages across multiple channels with enterprise governance

Analyze

Prove the ROI of modern channels to all stakeholders

Sprinklr's Social Core is the foundation of a successful customer experience.

SPRINKLR CORE

Governance

Listening

Access

Data Management

Collaboration

Automation

Intuition

Integrations & API

Analytics

Sprinklr pays for itself — discover our value realization model

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing

Modern Advertising

Modern Research

Modern Care

Modern Engagement

Generate more sales with better content

Create more impactful content by leveraging AI-powered insights which analyze what your customers, prospects, and competitors are saying

Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units

Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features

Reduce content production costs

Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking

Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)

Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management

Protect your brand's reputation

Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes

Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels

Increase Return on Ad Spend

Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)

Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales

Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned

Reduce advertising production costs

Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance

Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform

Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics

Protect your brand's reputation

Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes

Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels

Grow your business with insight

Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)

Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction

Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL

Improve your customer experience

Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points

Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy

Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves

Protect your brand's reputation

Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders

Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations

Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alerts

Make Care the new Marketing

Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team

Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information

Make Care an organizational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams

Reduce agent costs

Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels

Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training

Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end

Increase customer satisfaction

Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time

Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions

Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly

Turn social into a revenue driver

Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening

Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties

Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools

Get more output from social media managers

Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately

Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries

Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels

Protect your brand's reputation

Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes

Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

Download Modern Marketing Buyer's Guide

Download Modern Advertising Buyer's Guide

Download Modern Research Buyer's Guide

Download Modern Care Buyer's Guide

Download Modern Engagement Buyer's Guide

Sprinklr CXM:
The no-compromise decision

When making IT buying decisions, people often feel they need to make a compromise between getting best-of-breed functionality in a point solution versus getting the advantages of a single interface and data model in a unified platform. But with Sprinklr, we are a leader in each Forrester point solution Wave AND the Forrester platform Wave, meaning that with Sprinklr you are getting BOTH best of best-of-breed AND the best platform. You’re welcome.

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