eBook: Embrace a Data Strategy Your Customers Can Trust
Prepare for a cookieless future with a first-party data strategy that improves customer experiences and builds trust.
As the age of third-party cookies comes to a close, it’s clear that today’s consumers want more control over how their data is collected and used. Brands that build transparent, ethical data strategies rooted in customer trust will gain a competitive edge — building on valuable data accessed directly from customers.
In this ebook, Sprinklr partnered with Adobe to explore how marketers can create memorable brand experiences and grow revenue 1.7x faster by:
Developing a first-party data strategy that customers willingly opt into
Harnessing an AI-powered customer experience management platform to collect, manage, and analyze unstructured first-party data
Creating exceptional, personalized customer experiences by combining data from unknown consumers and known customers
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