we believe in the social transformation

About Us

Unlike point solutions or disconnected cloud services, only an Experience Cloud™ allows brands to consistently deliver valuable customer experiences at every social touch point.

About Sprinklr

An Experience Cloud™:

In the age of the connected and empowered customer, we know that the experience a customer has, at any and every brand touchpoint matters … a lot.

That’’s why Sprinklr offers the world’’s only enterprise SMMS Experience Cloud™ technology platform, purpose-built to help large brands create, manage, and optimize valuable social experiences that customers will love, across 20+ social channels and brand websites.

Unlike point solutions or disconnected cloud services, only an Experience Cloud™ allows brands to consistently deliver valuable customer experiences at every social touchpoint. Sprinklr:

  • Helps enterprise brands connect with an exploding number of social customer touchpoints
  • Is channel-agnostic with a social core
  • Provides a complete, integrated, and collaborative set of social capabilities for managing social media, brand websites, content, paid advertising, and listening
  • Enables employees of large brands to collaborate across silos in a secure and scalable way
  • Integrates with and extends existing IT investments
  • Is purpose-built to put the customer experience at the center of the enterprise, where it belongs.

As Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’

With more than 1,100 employees in 10 countries, serving more than 1,000 brands, we help the world’’s largest companies create valuable experiences for their customers every day.

To view our policy on sustainability, please click here.

Leadership Team


Ragy Thomas, CEO & Founder

Ragy is a technology visionary, entrepreneur, and investor who has played an instrumental role in the evolution of two business-critical channels for the enterprise: social media and email. As founder and CEO of Sprinklr – the world’s most complete enterprise social technology serving more than 1,000 enterprise brands globally – he is empowering companies to reimagine their customer-facing operations to manage consumer experiences across every touch point.

Prior to founding Sprinklr, Ragy was the president of Epsilon’s (NYSE:ADS) Interactive Services from 2006 to 2008, and the CTO of Bigfoot Interactive, an email marketing leader that Epsilon acquired in 2005.

Ragy earned his M.B.A. in Finance and Information Systems from New York University’s Leonard N. Stern School of Business and his Computer Science Engineering degree from Pondicherry University in India. He serves on the board of directors at Kenscio, a digital marketing services company he co-founded in 2009, and Cloth, a mobile fashion application company.


Carlos Dominguez, President & COO

Carlos has more than 30 years of enterprise technology experience and an unparalleled passion for innovation. Previously an active member of Sprinklr’s board of directors, today Carlos guides strategic direction for Sprinklr and leads the marketing, sales, services, and partnerships teams for the the most complete enterprise social technology company in the world.

Prior to joining Sprinklr, Carlos spent 22 years at Cisco Systems (NASDAQ:CSCO) in a variety of roles. Over the last seven years, he served as a technology evangelist and representative for the chairman and CEO of Cisco, delivering keynotes to audiences worldwide. During his tenure at Cisco, he cemented the company in the strategic markets of financial services, media, and pharmaceuticals. He also helped establish and lead Cisco’s Service Provider organization to generate more than $14 billion in annual revenue. Before joining Cisco, Carlos held management positions at Timeplex, Inc. and New Jersey Bell/Bell Atlanticom.

Carlos also serves on several boards of directors, including Medidata Solutions, Inc., the CDC Foundation, Cisco Foundation, NJIT Board of Overseers & Catalyst, and Princess House.


Chris Lynch, CFO


Chris is a proven financial executive with deep expertise in technology, software and advertising businesses. As CFO of Sprinklr, Chris leads the global teams responsible for finance, treasury, M&A, legal, human resources, facilities, recruiting, and employee experience.

Using innovative thinking and diagnostic problem solving as his compass, Chris has led several global organizations through periods of rapid change. Prior to Sprinklr he was best known for his work at e-commerce and social data company Bazaarvoice (NASDAQ:BV), where he played a lead role in its successful IPO in 2012. Previously, Chris oversaw key financial functions at other high-growth technology companies including content management and collaboration software firm Vignette Corporation (NASDAQ:VIGN), which was acquired by Open Text Corporation in 2009, and Enterprise Resource Planning software company JD Edwards (NASDAQ:JDEC), which was acquired by PeopleSoft in 2003.


Tom Butta, CMO


Tom is a marketing leader who has spent his career helping some of the world’s most pioneering enterprise software companies build trusted, global brands that have defined and fundamentally transformed entire industries. As CMO of Sprinklr, he is positioning the enterprise social technology company and its clients to grow and thrive in the age of the empowered and connected customer.

Prior to joining Sprinklr, Tom served as Consultant-in-Residence at Andreessen Horowitz, where he worked to define the venture capital firm’s points of view as a guide for Fortune 2000 companies and entrepreneurs looking for insights about the future of technology. Before that, he was CMO of AppNexus, the world’s largest independent ad-tech company. Previously, through his consultancy, 21Weeks, Tom engineered innovative marketing strategies that contributed to exits for companies including Citrix (NASDQ:CTXS), Opsware (HP), Platform Computing (IBM), Donovan Data Systems (MediaOcean), and StoredIQ (IBM). Tom has also served as CMO of multibillion-dollar publicly traded companies including NICE Systems (NASDAQ:NICE), PTC (NASDAQ:PTC), and Red Hat (NYSE:RHT), which he helped to scale internationally and take public in 1999.

Tom earned his B.A. in English and Economics from Hamilton College, and is a board advisor to BlueCava and Smigin


Murali Swaminathan, EVP, Client Success and Engineering


Passionate about bringing brands closer to their customers, Murali oversees the engineering and technology practice that powers the world’s most complete social technology. He also leads the teams focused on enterprise customer success and services globally.

Prior to joining Sprinklr, Murali held key leadership roles at Cisco Systems (NASDAQ:CSCO), including serving as the principal lead for the acquisition integration practices for Cisco Engineering. He also developed the strategy and management operations for Cisco’s global data center, focused on delivering next generation IT solutions to Cisco clients. Before joining Cisco, Murali served as Vice President of Engineering at Teltier Technologies, Inc., where he managed platform development and engineering, and oversaw its merger with dynamicsoft. At dynamicsoft, Murali led engineering of SIP products, until the company was acquired by Cisco in 2004. WIth a deep and extensive background in engineering, product integration, and product development leadership, Murali is committed to delivering innovative solutions in enterprise technology to the market.

Murali holds a master’s degree in computer engineering from Wright State University and an M.B.A. from New York University’s Leonard N. Stern School of Business.


Pavitar Singh, CTO


Pavitar Singh is a leader, entrepreneur and technologist who loves building great companies and great products. At Sprinklr, Pavitar leads all product development and R&D, as well as global development operations.

Prior to Sprinklr he co-founded (and sold to Sprinklr) a pioneering social media company called UserRules where he led the development of core intellectual property that drives Sprinklr to this day.

Pavitar holds degrees from both the Management Development Institute of Gurgaon and Dhirubhai Ambani Institute of Information and Communication Technology.


Kristin Muhlner, EVP, Revenue Operations


Kristin is a recognized industry leader in social marketing and cloud technologies, bringing over 20 years of expertise in leading high-growth technology and services organizations. At Sprinklr, she oversees the company’s global sales organization to ensure strong relationships with partners and customers. Having served as an officer in both public and private companies, Kristin frequently advises businesses on operations, marketing, and strategy.

An industry expert on big data analytics and customer loyalty, Kristin was previously CEO of NewBrandAnalytics (acquired by Sprinklr in June of 2015), and CEO of RollStream (acquired by GXS/OpenText) in March of 2011.


Kate Lavender, VP, People & Places

Kate is passionate about building high-performing teams that deliver great client service and boost the bottom line. For more than 20 years, she has helped drive transformational change across a wide range of businesses, including managing rapid growth for British Airways airmiles (now Avios), re-engineering the customer proposition for a 700-seat contact center at AXA, and building a market-leading recruitment business for the UK healthcare sector.

Most recently, Kate served as COO for two award-winning digital marketing technology companies, TBG Digital (acquired by Sprinklr in February 2014) and Struq (acquired by Quantcast in October 2014).


Simon Mansell, General Manager, Advertising


Simon Mansell is the General Manager of Advertising at Sprinklr. Prior to Sprinklr, Simon founded TBG, a specialist paid social media firm that was acquired by Sprinklr in August 2014. Without any external funding, Simon grew TBG into a global organization handling more than $100M in paid social ad spend for clients including Dell, Vodafone and Zynga. An early advocate of social ads, Simon started running campaigns on Facebook in 2007 when the platform had less than 30 million users. TBG was one of the three initial Facebook ad API partners and one of the first five Twitter Ad API partners.

Board of Directors


Ragy Thomas, CEO & Founder

Ragy is a technology visionary, entrepreneur, and investor who has played an instrumental role in the evolution of two business-critical channels for the enterprise: social media and email. As founder and CEO of Sprinklr – the world’s most complete enterprise social technology serving more than 1,000 enterprise brands globally – he is empowering companies to reimagine their customer-facing operations to manage consumer experiences across every touch point.

Prior to founding Sprinklr, Ragy was the president of Epsilon’s (NYSE:ADS) Interactive Services from 2006 to 2008, and the CTO of Bigfoot Interactive, an email marketing leader that Epsilon acquired in 2005.

Ragy earned his M.B.A. in Finance and Information Systems from New York University’s Leonard N. Stern School of Business and his Computer Science Engineering degree from Pondicherry University in India. He serves on the board of directors at Kenscio, a digital marketing services company he co-founded in 2009, and Cloth, a mobile fashion application company.


Carlos Dominguez, President & COO


Carlos has more than 30 years of enterprise technology experience and an unparalleled passion for innovation. Previously an active member of Sprinklr’s board of directors, today Carlos guides strategic direction for Sprinklr and leads the marketing, sales, services, and partnerships teams for the the most complete enterprise social technology company in the world.

Prior to joining Sprinklr, Carlos spent 22 years at Cisco Systems (NASDAQ:CSCO) in a variety of roles. Over the last seven years, he served as a technology evangelist and representative for the chairman and CEO of Cisco, delivering keynotes to audiences worldwide. During his tenure at Cisco, he cemented the company in the strategic markets of financial services, media, and pharmaceuticals. He also helped establish and lead Cisco’s Service Provider organization to generate more than $14 billion in annual revenue. Before joining Cisco, Carlos held management positions at Timeplex, Inc. and New Jersey Bell/Bell Atlanticom.

Carlos also serves on several boards of directors, including Medidata Solutions, Inc., the CDC Foundation, Cisco Foundation, NJIT Board of Overseers & Catalyst, and Princess House.


Murali Swaminathan, EVP, Client Success and Engineering


Passionate about bringing brands closer to their customers, Murali oversees the engineering and technology practice that powers the world’s most complete social technology. He also leads the teams focused on enterprise customer success and services globally.

Prior to joining Sprinklr, Murali held key leadership roles at Cisco Systems (NASDAQ:CSCO), including serving as the principal lead for the acquisition integration practices for Cisco Engineering. He also developed the strategy and management operations for Cisco’s global data center, focused on delivering next generation IT solutions to Cisco clients. Before joining Cisco, Murali served as Vice President of Engineering at Teltier Technologies, Inc., where he managed platform development and engineering, and oversaw its merger with dynamicsoft. At dynamicsoft, Murali led engineering of SIP products, until the company was acquired by Cisco in 2004. WIth a deep and extensive background in engineering, product integration, and product development leadership, Murali is committed to delivering innovative solutions in enterprise technology to the market.

Murali holds a master’s degree in computer engineering from Wright State University and an M.B.A. from New York University’s Leonard N. Stern School of Business.


Neeraj Agrawal, General Partner, Battery Ventures


Neeraj joined Battery in 2000 and invests in enterprise software/SaaS, technology-enabled services and Internet companies. He was a founding investor in BladeLogic (NASDAQ: BLOG, sold to BMC for $900M). In addition to BladeLogic, Neeraj’s investments include Applimation (acquired by Informatica), Bazaarvoice (NASDAQ: BV), Brightree, Consona, Glassdoor, Guidewire Software (NASDAQ: GWRE), Internet Brands (NASDAQ: INET), LifeMed Media, Marketo, Omniture (NASDAQ: OMTR), RealPage (NASDAQ: RP), VSS Monitoring and Wayfair (formerly CSN Stores). He is also actively involved with Groupon and Panaya. Neeraj was named to the Forbes Midas List, which ranks the top 100 venture capitalists around the world.

John McMahon


John McMahon has had an illustrious career in the enterprise software sector leading worldwide sales, professional services, customer services and marketing teams at five public software companies, including Bladelogic, BMC, Ariba, Parametric Technology Corporation (PTC) and GeoTel. Most recently, McMahon served as Senior Vice President of Worldwide Sales & Services at BMC Software. Prior to BMC, McMahon served as the Chief Operating Officer and Senior Vice President of Worldwide Sales and Customer Services for BladeLogic. During his tenure at BladeLogic, the company grew over 100 percent year over year and McMahon played a key role in transforming the company from its start-up stages to its successful initial public offering (IPO) in 2007 and ultimately its $872 million acquisition by BMC Software. John was VP-Worldwide Sales at GeoTel where he grew sales to $52M prior to a $2B acquisition by Cisco. Prior to GeoTel, John at PTC as the SVP Worldwide Sales as sales grew from $1M to $1.1B in 9 years. McMahon holds a Bachelor of Science degree in Electrical Engineering from the New Jersey Institute of Technology.

Matt Jacobson, General Partner, ICONIQ Capital


Matt Jacobson is a General Partner at ICONIQ Capital investing in ecommerce/mobile and enterprise software/SaaS companies. Prior to ICONIQ, Matt held operating roles at Groupon and investing roles at Battery Ventures and Technology Crossover Ventures (TCV). Matt’s investments include kCura, Pluralsight, Alibaba Group (NYSE: BABA), Uber, DocuSign, Flipkart, Honest Company, Red Ventures, Groupon (NASDAQ: GRPN), HomeAway (NASDAQ: AWAY), Warby Parker, Koudai, Automattic (WordPress), Campaign Monitor, VMTurbo, Greensky Financial, Apttus, Blackline Systems, Wayfair (NASDAQ: W), Everyday Health (NASDAQ: EVDY), Yesware and Smartling.

Certifications


Frost & Sullivan

Frost & Sullivan recognized Sprinklr with the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership. Based on its analysis of the social media monitoring and analytics market, Sprinklr is a comprehensive social relationship platform that is more fully-featured than competing social media tools, providing more capabilities, better integration support and customizable performance management.
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Pinterest

As a launch partner for the Pinterest Marketing Developer Partners (MDP) program, Sprinklr enhances brands’ ability to hear the voices of their customers and optimize content across all touchpoints.Pinterest gives brands a medium through which to share and humanize their product services. The API gives the user the ability to publish boards and pins, moderate boards and pins, and access full reporting (plus web analytics) to gauge pin and board performance — all in one place.

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Twitter

Twitter Official Partners help brands, advertisers and businesses achieve better results on Twitter and beyond based on their business needs, objectives and verticals. As an Ad Tech partner, Sprinklr has been recognized for our ability to provide scalable campaign management through our advertising solution.
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Facebook

The Facebook Marketing Partner Program recognizes companies that meet or exceed Facebook standards. Our specialties tell you precisely what we do best on Facebook.

We are a Facebook Marketing Partner with specialties in Ad Technology, Content Marketing, and Community Management. In addition, Sprinklr is certified in the regions of the United States, United Kingdom, France, and Germany.

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LinkedIn


The Social Media Management program enables marketers to manage their company’s engagement on LinkedIn, including the administration of Company Pages and Groups.

The LinkedIn Ads Partner Program helps companies improve the ROI for their campaigns. They provide campaign management tools that make it easier for brands and agencies to manage and optimize large Sponsored Updates campaigns.
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Bitly

Bitly Partner Certification is an indication of a deep technical and business partnership between Sprinklr and Bitly.

Our partnership enables enhanced analytics and functionality across all shared technical capabilities as well as an elevated level of support for mutual customers.

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Youtube

Sprinklr is certified by Youtube as a Service Provider.


Security

AICPA/SOC is the most widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services.Sprinklr has successfully completed SOC 1 (SSAE 16) TYPE I, SOC 1 Type II and SOC 2 Type II (SSAE 16) examinations.

Companies who complete these examinations are able to demonstrate a substantially higher level of assurance and operationally visibility than those companies who do not.

The completion of the SOC 1 Type I and II and SOC 2 Type II examination typifies Sprinklr’s continued commitment to create and maintain the most stringent controls needed to ensure the highest quality and security of services provided to their customers.

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TrustRadius

Sprinklr has been named A Top Rated Platform in TrustRadius Buyer’s Guide to Enterprise Social Media Management Software. Ranking Based on 400+ in-depth reviews and user ratings.

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Yelp

As Yelp‘s inaugural launch partner, Sprinklr has official access to Yelp review analysis, offering businesses insights and sentiment analysis of Yelp reviews, listings, and social data. Yelp‘s content is rich with customer experience insights, and Sprinklr is one of the only platforms with the ability to legally access this data. Yelp and Sprinklr together enable brands to gain holistic views of individual customers, in order to provide even better experiences.
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