Celebrating the 2026 CXUnifier Award Winners

The CXUnifier Awards recognize more than achievements. They celebrate a community of innovators, problem-solvers, and champions who push the boundaries of customer experience every day. This year's winners have embraced change, inspired their teams, and delivered meaningful outcomes for their customers and businesses alike. Their stories highlight what's possible when vision, technology, and a relentless focus on the customer come together. We're proud to recognize their achievements and share the stories behind their success.

Congratulations to all of our 2026 CXUnifier award winners!

Unifier of the Year - BMO

Honors an individual or team that has achieved mastery in delivering exceptional customer experiences. This award celebrates commitment to excellence, creativity and effectiveness in shaping impactful customer journeys.

BMO reimagined how employees, customers, and prospects connect in the digital era, turning social engagement from a series of disconnected efforts into a powerful, enterprise-wide business capability. The team created a seamless and compliant employee advocacy and social selling ecosystem that empowers nearly 12,000 employees across 18 business units to strengthen relationships, expand the brand's reach, and drive measurable business value. Their innovative approach resulted in an 875% increase in earned media value while establishing a scalable framework that balances customer engagement, regulatory compliance, and operational excellence. By unifying people, technology, and governance, BMO has demonstrated true mastery in creating exceptional customer experiences.

AI Innovator of the Year - Bridgestone Corporation

Recognizes those who have transformed customer experience and enhanced company efficiency through innovative AI adoption, driving measurable impact and setting new standards for success.

Bridgestone Retail Operations embedded conversational, predictive, generative, and agentic AI throughout the customer journey to connect millions of customers with the right products, services, and support. By analyzing 100% of inbound calls for purchase intent and equipping teams with real-time guidance, the organization created more personalized customer experiences and turned previously missed opportunities into measurable revenue. 

Digital Service Visionary - Fidelity Investments 

Recognizes a team at the forefront of transforming the digital service landscape, setting the benchmark for using Sprinklr solutions to enhance customer interactions and drive business success through forward-thinking strategies. 

Fidelity Investments demonstrated a bold vision for the future of digital service by combining secure customer engagement, AI-powered intelligence, and unified customer insights into one connected ecosystem. This approach empowered the organization to deliver more personalized, proactive, and trusted digital experiences while significantly improving efficiency and scalability across its service operations. 

Sprinklr for Impact – Macmillan Cancer Support

Recognizes a team using Sprinklr to create meaningful positive impact—whether for communities, customers, employees, or society at large.

The partnership between Macmillan Cancer Support and Sprinklr demonstrates the power of technology to create meaningful human impact. By transforming its support line experience and expanding access through new digital channels, Macmillan is making it easier for people affected by cancer to receive the guidance, reassurance, and support they need — when they need it most.

Digital Transformation Champion– Adobe Inc.

Recognizes a team that has significantly improved business operations through strategic adoption of Sprinklr solutions — enhancing efficiency, performance and internal adoption, leading to exceptional business results.

Adobe's Digital Enablement & Care team demonstrated how AI can amplify human expertise to deliver exceptional customer experiences at scale. Their innovative use of Sprinklr automated quality management, increased audit coverage by 85%, and intelligently prioritized critical customer issues, resulting in significant gains across quality, SLA performance, and customer satisfaction.

Social Media Excellence Award - Lenovo

Recognizes a customer who demonstrates exceptional creativity, consistency, or effectiveness in their use of organic or paid social media marketing.

Lenovo transformed its FIFA World Cup 2026 sponsorship into a fully integrated social media activation, using Sprinklr to connect real-time engagement, creator partnerships, employee advocacy, and community management on a global scale. The campaign generated 4.4 billion impressions, more than 1 billion video views, and positioned Lenovo as an active participant in the global football conversation rather than simply a tournament sponsor.

Defining Moments - Uber Technologies Inc

Recognizes a brand that puts the customer at the center, showing up powerfully in a moment that truly matters. By meeting customers where they are across culture, conversation, and community, the winner delivered timely, relevant experiences that drove meaningful impact.

Recognizing that every customer interaction is a defining moment, Uber used Sprinklr to create a connected global support ecosystem that empowers teams to respond with speed, context, and consistency. Through real-time visibility, multilingual escalation detection, and workflow automation, the team enhanced the customer experience while protecting brand trust at global scale.

Voice of Customer Visionary - Southwest Airlines

Recognizes a customer who has harnessed Sprinklr Insights to excel in data analytics, deriving valuable business insights, making informed decisions, and gaining profound understanding of customer experience, feedback, products, competition and audience.

Southwest Airlines embodies the spirit of a Voice of the Customer Visionary by turning customer and audience insights into action. Through Sprinklr Insights, the team identified the stories, formats, and themes that matter most to customers, enabling them to amplify authentic employee and customer experiences and shape a broader brand strategy grounded in audience behavior.

Partner Unifier - Premium Blend

Honors a Sprinklr partner who embodies the “Better Together” mindset by empowering customers to deliver unified engagement journeys, solving CXM challenges and driving revenue.

Now a two-time Partner Unifier Winner, Premium Blend delivered 82 projects across 35 enterprise brands this year. They've saved customers from costly compliance breaches, jumped into their Agile sprint motions to increase the pace of innovation, and creatively connected Sprinklr with the tools teams already use, so adoption actually sticks. As a group of former Sprinklrites, their Sprinklr knowledge is unmatched, helping brands create and scale authentic, trusting relationships with their customers through Sprinklr.