• Bachelor of Arts and Science in Marketing, Capital University.

Customer advocacy and community building, customer marketing, social media management, content and paid digital advertising, customer experience, relationship marketing.

Jaimie Selwa is a Senior Manager of Customer Advocacy at Sprinklr, where she leads the global Customer Champions program and focuses on building meaningful relationships that turn customers into advocates. Her contributions to the Sprinklr blog come in the capacity of a customer marketing subject-matter expert rather than a staff writer, and her articles spotlight customer success and community, including the Sprinklr Champions program, the 2025 CXUnifier Award winners and how global companies elevate the customer experience with Sprinklr Service. She joined Sprinklr in 2021 after nearly 15 years in digital marketing, including a long tenure at Nationwide across social media and paid digital roles, and credits her father's four decades in sales for her instinct for building trust and lasting relationships. Beyond her work, Jaimie is a published children's book author and a dedicated infertility advocate whose book, First There Was Me, The Journey to You, celebrates the many ways families are made.