• Bachelor of Engineering, Industrial Engineering, J S S Academy of Technical Education, Bengaluru, India

PR crisis management, purchase intent and AI, sentiment analysis, distributed marketing, B2B SaaS content.

Anusha Kumar is a versatile SaaS marketer adept at strategising and executing brand plans and creating optimised content across platforms. During her time at Sprinklr as a Senior Content Writer, she created outcome-based guides grounded in users' pain points and business challenges, spanning PR crisis detection, purchase-intent identification with AI, sentiment analysis and distributed marketing. Curious and multi-disciplinary by nature, Anusha has moved fluidly between content, design and product marketing, a breadth of perspective that helps her frame a topic around what the reader actually needs to decide and do.