AI in market research, SaaS and tech content, SEO and content strategy, lead-gen content, UX writing.

Kesar Rana is a SaaS and tech writer who creates long-form content for B2B brands that produces quantifiable leads. With over five years of experience in SEO and content strategy, she specialises in data-science and analytics-focused SaaS content, and for the Sprinklr blog her work explores how AI is transforming market research. She is equally at home as a content strategist, UX writer and consultant to B2B companies worldwide. Beyond writing, Kesar manages freelancers, edits their work and provides briefs, effectively running a mini content operation of her own, and she has spoken at SearchLDN, reflecting her standing in the SEO community. That blend of hands-on writing and strategic oversight gives her content a dependable, results-oriented backbone.