Social media storytelling, brand narrative, social media strategy, visual and creative content.

Khyati Arora is a freelance writer and creative whose work for the Sprinklr blog explores social media and brand storytelling. She approaches marketing content with an artist's eye, drawn to capturing the extraordinary hidden within the ordinary, and that creative sensibility gives her writing a distinctive warmth and rhythm. A true creative, Khyati is passionate about photography, travelling and writing, using each as a means of self-expression. When she is not working, she loves to travel and capture amazing moments with her camera, a visual sensibility that carries into how she frames and paces a story.