• BE, Electronics and telecommunication engineering, Rashtrasant Tukadoji Maharaj Nagpur University, India

Social commerce and TikTok Shopping, SEO content, social media copywriting, technical writing, content strategy.

Shyamal Dambhare is a content writer with a knack for breathing life into ideas. Over more than five years she has created impactful content, from web copy to technical writing, that tells a story and achieves measurable business objectives, and for the Sprinklr blog she writes on social commerce, including a detailed guide to TikTok Shopping. Her background spans e-commerce, automotive, fashion, healthcare and finance, giving her a versatile, multi-industry feel for what resonates with different audiences. She honed her craft on the agency side, including a multi-year stint at Dentsu (Merkle Sokrati), where she learned to balance SEO-friendly precision with genuine creativity. That agency grounding is why her content reads as both strategically sharp and authentically engaging, whether she is decoding a new social-commerce feature or shaping brand voice.