Vanipriya Moorthi

Vanipriya Moorthi

Content Marketer, Sprinklr (Former)
6+ Years Exp
  • Around 7 years of experience building brand and social engines across B2B SaaS.
  • At Sprinklr from 2023 to 2025, she is now Lead Content and Social Media Strategist at Salesforce.
  • Produced a series of CX leadership podcast conversations with guests including Dan Gingiss, Nate Brown and Annette Franz.
  • GrowthX alumna, with earlier roles at Everstage and Freshworks.
  • Bachelor's in Computer Science and Engineering, Coimbatore Institute of Technology, India

Social media advertising and strategy, social media insights, brand reputation management, CX thought leadership and podcasting, influencer marketing.

Vanipriya Moorthi is a content and social media marketing professional with around seven years of experience building brand and social engines across B2B SaaS. During her time at Sprinklr, she created content spanning social media advertising, social media insights, brand reputation and a series of engaging CX leadership conversations, always with a knack for content that, in her words, makes you smile, pause, and click, in that exact order. Her career also spans Freshworks, Everstage and now Salesforce. A self-declared working parent and aspiring philanthropist, Vani is happiest delving into twisted tales, one binge-worthy thriller at a time. That love of a good narrative twist is exactly what gives her content its hook.

Articles by Vanipriya
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