One Cloud, five products on a Single Instance Global Deployment built on AI
Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement

Modern Marketing

1 Generate more sales with better content
using integrated insights leveraging AI
2 Reduce content marketing production costs
and enable agile marketing with automated workflows
3 Protect your brand's reputation
with enterprise-grade governance
Plan
Plan
Increase ROI of Content Marketing with re-use across channels, markets and business unit
Produce
Produce
Save time and enable agile marketing automation and workflows
Publish
Publish
Create and schedule content across channels with enterprise governance
Analyse
Analyse
Measure ROI of content and operational efficiency across modern marketing channels

Modern Advertising

1 Increase Return on Ad Spend (ROAS)
against your business outcomes using Integrations, AI & Automation
2 Reduce Advertising Production Costs
across siloed teams using collaboration, automation & unified reporting
3 Protect your brand’s reputation
through approval processes, structured user roles & governance rules
Plan
Plan
Increase ROI of content with re-use across channels, markets and business units
Execute
Execute
Realise efficiencies leveraging a single UI for omni-channel campaign creation
Analyse
Analyse
Access Real Time Omni Channel dashboards to view reporting across business & channel metrics
Optimise
Optimise
Increase ROI of Advertising Campaigns using AI powered optimisations towards business outcomes

Modern Research

1 Grow your business with insight
by leveraging actionable insights derived from real-time voice of the customer using AI
2 Improve your customer experience
with comprehensive insights and competitive intelligence
3 Protect your brand’s reputation
by proactively detecting and managing crises
Listen
Listen
Listen to largest conversations of public digital data
Learn
Learn
Leverage AI to uncover product, service, audience and image insights
Act
Act
Distribute insights, collaborate with all departments and take insights to completion

Modern Care

1 Make Care the new Marketing
by moving customer care to modern cost effective channels
2 Reduce agent costs
by reducing response times through automation
3 Increase customer satisfaction
by improving collaboration with marketing and sales teams
Listen
Listen
Increase your care coverage by interacting with customers on their preferred channel
Route
Route
Enrich and assign cases automatically to right agents
Resolve
Resolve
Create and schedule content across channels with enterprise governance
Resolve
Resolve
Prove ROI and performance of your customer care team

Modern Engagement

1 Increase Revenue and Decrease Churn
by Engaging more Customers
2 Reduce Cost
of Customer Engagement
3 Manage Brand Risk
with Enterprise-grade Governance
Listen
Listen
Opportunities to engage on all owned and public digital conversations
Triage
Triage
Save time and effort in triaging and assigning using AI and Automation
Engage
Engage
Engage and publish messages across multiple channels with enterprise governance
Engage
Engage
Prove the ROI of modern channels to all stakeholders
Sprinklr Unified Platform
Sprinklr's Social Core is the foundation of a successful customer experience.
Governance
Listening
Access
Data Management
Collaboration
Automation
Intuition
Integrations & API
Analytics

Sprinklr pays for itself — discover our value realisation model

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organisation.

Modern Marketing
Modern Advertising
Modern Research
Modern Care
Modern Engagement
Generate more sales with better content
1
Create more impactful content by leveraging AI-powered insights which analyse what your customers, prospects, and competitors are saying
2
Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units
3
Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features
Reduce content production costs
4
Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking
5
Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)
6
Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralised asset management
Protect your brand's reputation
7
Eliminate the risk of off-brand marketing with a global compliance framework for standardised briefs, content templates, governance rules, and approval processes
8
Eliminate the risk of unauthorised marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities
9
Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels
Increase Return on Ad Spend
10
Improve your social advertising results with AI-powered, real-time optimisation across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)
11
Increase revenue with your social advertising by leveraging real-time optimisation across the conversion funnel for click-throughs, completions, conversions, and sales
12
Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned
Reduce advertising production costs
13
Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance
14
Streamline and automate your ad creation and optimisation using AI with a unified, cross-channel execution platform
15
Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics
Protect your brand's reputation
16
Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes
17
Eliminate the risk of unauthorised advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities
18
Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels
Grow your business with insight
19
Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)
20
Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction
21
Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL
Improve your customer experience
22
Improve your CX score by using AI to examine customer feedback and optimise customer experience across all touch points
23
Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy
24
Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves
Protect your brand's reputation
25
Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders
26
Protect your brand equity by finding and identifying scammers such as unauthorised resellers, fake brand handles, counterfeit products, and unwanted brand associations
27
Improve your organisation's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alert
Make Care the new Marketing
28
Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team
29
Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information
30
Make Care an organisational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams
Reduce agent costs
31
Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels
32
Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training
33
Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end
Increase customer satisfaction
34
Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time
35
Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions
36
Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly
Turn social into a revenue driver
37
Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening
38
Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties
39
Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools
Get more output from social media managers
40
Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately
41
Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries
42
Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels
Protect your brand's reputation
43
Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes
44
Eliminate the risk of unauthorised engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities
45
Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

Sprinklr CXM:
The no-compromise decision

When making IT buying decisions, people often feel they need to make a compromise between getting best-of-breed functionality in a point solution versus getting the advantages of a single interface and data model in a unified platform. But with Sprinklr, we are a leader in each Forrester point solution Wave AND the Forrester platform Wave, meaning that with Sprinklr you are getting BOTH best of best-of-breed AND the best platform. You’re welcome.

Forrester Q2 2017 & Forrester Q3 2018
Forrester Q4 2019
Forrester Q3 2018 & Forrester Q2 2019
Learn More

Improve Your Customer Experience Management Now

You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.

Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organisation increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.

Because love means never having to say you missed an opportunity to improve CXM.

Already a customer and need some love? Email: support@sprinklr.com

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