Consumers want unified experiences that point solutions can never deliver.

Consumers now engage with brands 24/7 across a broad spectrum of channels, generating oceans of unstructured data that reveal essential insights into their motivations and expectations.

This shift demands an evolution in how brands engage with customers – spotlighting the need for personalised experiences that put the consumer at the heart of every conversation, rather than the brand or product. Customer-centric companies will win in every industry.

Wherever your customers may be – live in shops, online on your site or engaged in conversations about your brand, products or competitors on more than 30 digital channels – they expect you to be listening and ready to act.

What’s more, if they shift from one channel to another, they expect continuity. A patchwork of siloed point solutions can’t do that. But Unified-CXM instantly adapts to whatever channels they use, both now and in the future, so that you’re always engaged – and always prepared to make your customers happier.

Gathering data from individual channels isn’t enough. The key is extracting meaningful information across all channels and transforming it into actionable insights, which your team can use to engage effectively with customers.

Artificial intelligence is the answer. Unified-CXM powered by AI pulls in petabytes of structured and unstructured data from customers – across different platforms, markets and languages. Then it actively interprets it all, finding needles in haystacks to ensure that your business can recognise and understand every signal of customer intent.

Unified-CXM is a single-platform strategy that connects your company’s brain with its body, enabling all customer-facing teams to collaborate and take action in sync.

It starts with research: AI stitches together patterns to generate insights that help brands innovate and take action quickly. It follows with care, bringing customer service into the digital age by diverting simple questions to AI-powered chat bots; routing conversations that need a human touch to the right team at the right time; and empowering those teams with the resources needed to resolve issues faster.

Unified-CXM also learns where and how to deliver personalised messages to customers, so your marketing and advertising works more efficiently and effectively. Finally, it connects everything to sales – so your teams can capitalise on every opportunity, and your customers can get the products they want.

Unified-CXM helps brands understand customer signals by connecting data across channels and organisational silos. It seeks out and spotlights the ways in which customer experiences continue to evolve, and prepares your teams to meet next-generation customer needs with strategy, process and collaboration.

At the same time, Unified-CXM delivers the metrics and analytics that you need to measure performance and ROI. From revenue growth and cost containment to increased productivity, campaign optimisation and risk mitigation, Unified-CXM delivers a clear picture of how your organisation is doing – and how it can do better.