Repost

What does repost mean? 

Reposting, in social media marketing, means resharing content that is not created by you originally, on your social media pages. Normally, users post any kind of content they find helpful, relevant or valuable to improve the engagement in their communities.  While some platforms like X and Facebook have one-click options for reposting, others like Instagram require third-party apps for it. Reposting offers many benefits, such as: 

• More likes, comments and shares for the reposter and the original creator 
• More followers when the reposted content impresses the audience 
• Leverage user-generated content (UGC) when you repost user-created content 
• Fresh and updated vibe when you repost trending viral content 
• Time and effort savings as you don’t have to create social media posts from scratch 

Now that you understand what and how to repost, let’s move to the dos and don’ts of reposting. 

Basic etiquette of reposting on social media 

Before you repost content, consider these best practices to avoid any kind of legal trouble: 

• Ask for permission from the creator 
• Don’t alter the content too heavily 
• Accredit the original creator 
• Add a touch of personality with an original caption or effects 
• Check the creator’s profile for reposting guidelines (if any)