Celebrating the 2025 CXUnifier Award Winners

This year’s honorees represent the very best in customer experience innovation, brands and individuals who go beyond expectations to deliver meaningful impact. Each award reflects a story of bold thinking, relentless dedication and a passion for putting customers first. From trailblazing leaders to collaborative teams leveraging technology in transformative ways, these winners exemplify what it means to unify around the customer. Let’s explore the journeys that earned them this year’s CXUnifier spotlight.  

Congratulations to all of our 2025 CXUnifier award winners! 

Unifier of the Year - Walgreens 

Honors an individual or team that has achieved mastery in delivering exceptional customer experiences. This award celebrates commitment to excellence, creativity and effectiveness in shaping impactful customer journeys. 

Walgreens earned the Unifier of the Year award for transforming its marketing operations into a unified, audience-centric engine powered by real-time insights and automated workflows. The Enterprise Content Team replaced outdated, siloed processes with a centralized system that integrates campaign planning, content production, and performance tracking across six channels and nine teams. By leveraging Sprinklr, Walgreens created 80 listening topics and ingested data from nearly 9,000 stores to inform strategy, cutting production times in half and reducing review cycles by 148%. This transformation not only delivered operational transparency and efficiency but also empowered teams to collaborate in real time, resulting in millions in savings and a renewed connection to Walgreens’ community-first mission. 

AI Innovator of the Year - 3M 

Recognizes those who have transformed customer experience and enhanced company efficiency through innovative AI adoption, driving measurable impact and setting new standards for success. 

3M leveraged Sprinklr’s AI capabilities to transform their global marketing, customer care, and communications strategies — achieving over hundreds of thousands of dollars in translation cost savings, reducing SLAs by 90%, and improving customer satisfaction scores. From real-time brand monitoring and earned media dashboards to smart bidding and multilingual chatbots, AI has enabled faster execution, deeper insights, and a best-in-class customer experience across platforms.  

Sprinklr for Good – Ally Financial  

Recognizes a team using Sprinklr to give back, showcasing technology's potential for positive social impact.  

Ally Financial’s Banksgiving campaign used empathy-driven digital storytelling and surprise cash gifts to reimagine customer service, turning routine surveys into moments of genuine connection. By leveraging social media and emotionally resonant content, the campaign sparked a broader conversation about humanity in banking — earning over 35 million impressions and 98% positive sentiment.  

Digital Service Visionary – Heineken Brazil 

Recognizes a team at the forefront of transforming the digital service landscape, setting the benchmark for using Sprinklr solutions to enhance customer interactions and drive business success through forward-thinking strategies.  

Heineken Brazil reimagined their digital service by integrating Sprinklr’s AI-powered platform to support 22 brands across multiple channels, automating triage and reducing agent workload by 69%, while cutting resolution time. This shift has enabled the team to evolve from reactive support to strategic intelligence, using real-time insights to influence brand strategy and customer engagement.  

Social Campaign of the Year - Wakefern 

Recognizes an individual or team that has demonstrated outstanding creativity for a winning social media campaign. 

 Wakefern’s campaign for ShopRite used hyper-local storytelling and social engagement to highlight the family-owned nature of its stores, deepening emotional connections with communities through authentic narratives and real-time interaction. By spotlighting store owners and customers across channels, the campaign reinforced trust, loyalty, and the brand’s neighborhood roots.  

ROI Expert - Aramex 

Recognizes a customer who has achieved outstanding ROI through strategic use of the Sprinklr platform, driving measurable results, optimizing marketing spend and maximizing marketing impact. 

Aramex transformed customer service by adopting Sprinklr’s Conversational AI on WhatsApp, enabling 24/7 support, automated shipment scheduling, and real-time sentiment analysis—saving over 1.3 million hours annually while improving delivery efficiency and customer satisfaction. This digital-first approach meets customer preferences in core markets and allows scalable, intelligent service across time zones.  

VoC Visionary - Lenovo

Recognizes a customer who has harnessed Sprinklr Insights to excel in data analytics, deriving valuable business insights, making informed decisions, and gaining profound understanding of customer experience, feedback, products, competition and audience. 

Lenovo elevated their global customer engagement by creating the AI-powered Social Media Health Index, which transforms raw performance data into actionable insights using Sprinklr Analytics. This system delivers automated recommendations, trend analysis, and strategic content plans across 195 accounts — enabling teams to optimize engagement and make data-driven decisions at scale.  

Partner Unifier  

Honors a Sprinklr partner who embodies the “Better Together” mindset by empowering customers to deliver unified engagement journeys, solving CXM challenges and driving revenue. 

Partner Unifier EMEA – SAMY 

SAMY and Sprinklr’s strategic partnership exemplifies “Better Together” by co-developing global foresight systems that transform reactive listening into proactive insights — empowering brands to anticipate cultural trends, drive innovation, and deliver unified customer experiences across markets.  

Partner Unifier Americas – Premium Blend 

Our first homegrown Sprinklr partner with over a decade of experience in the ecosystem, Premium Blend drives measurable impact by embedding deeply with sales and services teams to co-create strategic solutions that scale revenue, reduce churn, and elevate customer experience. Their collaborative approach—from deal structuring to joint delivery and innovation—has led to long-term partnerships and transformative outcomes across industries.