Jordana Gustafson Wright
Senior Manager, Customer Marketing, Sprinklr- Senior Manager, Customer Marketing, focused on customer stories and content strategy, part of Sprinklr's Marketing Operations team since September 2021.
- Based in Oregon, contributing to the Sprinklr blog as a customer marketing subject-matter expert, authoring customer success stories, CXUnifier Award features and AI-in-customer-service pieces.
- Leads customer proof and evidence programs, turning customer stories into pipeline, enterprise deal support and earnings narratives.
- Career spanning over a decade at NPR as a journalist, communications and content strategy roles at Nike, and campus leadership at Code Fellows.
- Bachelor of Arts in English Literature, Connecticut College
Customer marketing and advocacy, customer stories and testimonials, content strategy, customer experience, communications and PR, AI in customer service.
Jordana Gustafson Wright is a Senior Manager of Customer Marketing at Sprinklr, where she leads customer stories and content strategy. Her involvement with the Sprinklr blog comes in the capacity of a customer marketing subject-matter expert rather than a staff writer, and her contributions spotlight real customer success and the people behind it, from the CXUnifier Awards and its judges to stories of how global companies like Grupo Bimbo, Uber and leading brands elevate the customer experience with Sprinklr. Before Sprinklr, she built a richly varied career, spending over a decade as a journalist, producer and editor at NPR, moving into communications and content strategy roles at Nike, and launching and leading the Code Fellows campus in Portland, where she championed diversity in tech. A Connecticut College English Literature graduate, she brings a storyteller's instinct and a journalist's rigour to how she captures and shares customer proof.
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