Sprinklr Supports New Google & YouTube Advertising: Delivering Enhanced Performance Powered by AI 

Jim Tomanchek

October 10, 20231 min read

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Sprinklr is continuously strengthening our strategic networks to enhance our Unified-CXM platform and help advertisers increase revenue, reduce costs, and mitigate brand risk. Today, we’re expanding our capabilities to include Google and YouTube’s new AI-powered ad solution: Demand Gen Campaigns. Currently in limited availability for Sprinklr Marketing customers, Demand Gen Campaigns help you capture the interest of billions of users as they spend time on YouTube, Discover, and Gmail. 

Listening, Insights & Advertising in Sprinklr’s Unified-CXM Platform  

Supporting Demand Gen campaigns is a significant milestone for Sprinklr and our customers as we extend our support beyond Google Analytics, Display & Video 360 and now include paid media opportunities. With Demand Gen in Sprinklr, brands can achieve the following benefits:

  • Create a unified reporting and publishing strategy: Gather analytics data and publish campaigns across 30+ digital channels including YouTube, Discover, and Gmail from Sprinklr’s unified, AI-powered dashboard — accelerating production times while increasing visibility into campaign performance.  

Google Demand Gen Photo_Flower YouTube
  • Expand the impact of your ads: Serve ads on YouTube and Google’s most immersive, visual surfaces (YouTube, Discover, and Gmail). Demand Gen lets you reach up to 3 billion active monthly users. Sprinklr’s AI-powered optimizations and insights can help you deliver personalized experiences while increasing ROAS (return on ad spend).  

  • Reach relevant audiences: Create a robust targeting strategy by automatically identifying new audiences and removing or suppressing irrelevant ones with Sprinklr’s audience integrations and insights. 

Configure Google Paid Campaigns in Sprinklr
  • Optimize ads with AI: Improve performance with AI-powered budget optimization while analyzing campaigns with Sprinklr’s easy-to-read visualizations that highlight data such as audience behavior and website traffic.  

  • Reduce brand risk with global governance: Reduce ad risk with built-in auditability and AI-powered Smart Compliance, ensuring global governance with permission controls for ad accounts, user groups, and pages, all within Sprinklr’s unified platform. 

More Information:  

  • Sprinklr customers: Reach out to your account team to join our Google Demand Gen Campaigns beta.  

  • Not a Sprinklr customer? Request a demo today.  

  • Check out the overview of Demand Gen Campaigns on Google’s blog, here

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