• Bachelor's degree, Power Electronics, Vishwakarma Government Engineering College

• Social Media Marketing Certification Course, Hubspot Academy

Social media marketing, social media sentiment analysis, Instagram Reels and community marketing, AI in content marketing, enterprise content management.

Nirmit Shah is a freelance content strategist who started with small writing gigs back in 2018 and moved to full-time freelancing in 2023, spending more than three years helping brands grow through writing and social media. For the Sprinklr blog, his focus is social media marketing and content, spanning social media sentiment analysis and the Instagram Reels algorithm through to community-based marketing, Facebook marketing and how AI is reshaping content beyond automation. As his LinkedIn banner playfully puts it, ""if Content is King, then he is Birbal"". He is refreshingly candid about the craft, writing openly about the messy, iterative reality behind good content, including the mistakes and editorial feedback that shaped his Sprinklr pieces. That transparency, paired with a genuine love for the social media space that is his bread and butter, is what makes his writing feel honest and grounded.