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Episode #17: How Micro-Marketing Put Rust-Oleum’s Glitter Paint on the Map

Grad Conn

November 27, 2020  •  1 min read

What does a 100-year-old chemical company know about social marketing and customer experience? A lot, actually. Rust-Oleum is using modern channels to predict color trends and micro-market to crafters and DIYers around the world. We paint the town red in today’s episode.

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Grad Conn

Chief Experience Officer, Sprinklr

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