Unified-CXM Experience
The Unified-CXM Experience Podcast by Sprinklr CXO Grad Conn.
Episode #192: How do Your Customers Really Use Your Product?
The challenge with marketing is that we all think we know our products and services better than anyone. But do we?
Grad Conn
May 17, 202216 min read
Episode #191: Full Stream Ahead
We’re not always great at seeing or predicting the future, mainly because of our tendency to apply familiar (and often outdated) concepts to new ideas.
Grad Conn
May 10, 202216 min read
Episode #190: Why You Need to Keep it Super Simple
Your business is too complex. That’s because complexity sneaks into all of our workplaces, whether we want it to or not. It’s a hidden problem that’s hurting productivity and frustrating customers.
Grad Conn
April 20, 202216 min read
Episode #189: One Bowl to Rule Them All
No matter how mundane your product or service, you absolutely must provide the best experience possible. If a cereal bowl can do it, so can you.
Grad Conn
April 13, 202211 min read
Episode #188: Six Steps to an Authentic Brand
Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso, about brand authenticity.
Grad Conn
April 6, 202216 min read
Episode #187: Adventures in the Metaverse
Today we grab our (virtual) VR headsets and make our first foray into the metaverse. We’ll cut through the hype and explore exactly what the metaverse means for brands. Is it a fad? Or the future of digital marketing?
Grad Conn
March 31, 202213 min read
Episode #186: Welcome to The Copernican Shift Podcast
That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we’ll still continue to challenge your perspectives about marketing, advertising, and digital channels.
Grad Conn
March 29, 202210 min read
Episode #185: The Hidden Danger of Marketing Preconceptions
Gathering customer insights is so important we’re doing a second show about it. In this follow-up podcast I go into detail about the time I literally went into people’s homes and watched them do their laundry.
Grad Conn
March 24, 202222 min read
Episode #184: How to Gather Real Customer Insights, with Sonia Sahney
The key to being customer centric is understanding your customers. And the best way for you, as a marketer, to understand your customer is to leave the friendly confines of your office and engage with the people you’re marketing to.
Grad Conn
March 22, 202229 min read
Episode #183: Why Buyer-Driven is Better Than Customer-Centric, with Ardath Albee
B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier.
Grad Conn
March 18, 202242 min read
Episode #182: Creating Your Company Narrative, with Michelle Chiantera
We all say we put the customer first, but what does that really mean? What actions are you actually taking that show the customer how important they really are?
Grad Conn
March 15, 202238 min read
Episode #181: How to Be the Best Representative of Your Own Product, with Annie Wissner
Do you understand the product or service you’re selling? I mean, really understand it? Annie Wissner, CMO at Whispir, leads by example to make sure the Whispir marketing team understands the product inside and out.
Grad Conn
March 1, 202237 min read