The number of smartphone users worldwide will surpass 2 billion in 2016. A quick look around the room at any event – or a glance down a busy city street – will tell you that much of the time spent on those devices is devoted to taking or looking at pictures. Lots and lots of pictures, from selfies to travel snaps to shots of cute cats.
Instagram has a lot to do with that. Since launching in 2010, it has quickly become one of the world’s largest and most beloved mobile platforms, with more than 300 million active monthly users who upload 70 million photos each day.
It’s no wonder, then, that when Instagram unveiled Carousel Ads along with an in-ad call-to-action button this past March, it was a pretty big deal. Since the initial launch of Instagram advertising to a limited set of companies in 2014, brands and techies alike have been eager to see how the world’s favorite image-sharing site would take mobile advertising innovation to the next level – and its updates this year haven’t disappointed.
That’s why we’re thrilled to announce the expansion of Sprinklr’s Instagram capabilities to include advertising and organic, scheduled publishing within the platform. As a Facebook Marketing Partner, Sprinklr now has early access to the Instagram Ads API. This means that 1,000+ Sprinklr clients can now deploy Instagram ads from within our platform with the full range of available features, including video, carousel, and call-to-action buttons. They can also utilize targeting data and audience segmentation from their existing Facebook advertising campaigns to optimize their ads on Instagram.
Inclusion in the API will provide Sprinklr clients with a well-tested, seamless, and secure environment for advertising on one of the world’s most active mobile channels. Additionally, advertisers now have access to a single platform for buying and managing campaigns across Facebook, Instagram, Twitter, and LinkedIn, allowing for enhanced targeting, more efficient reporting, and smarter campaign management.
The platform will now also support the scheduling of content to Instagram, making Sprinklr the first solution to offer organic and paid features. This will allow brands to plan and manage social experiences holistically, across multiple networks.
At the end of the day, our enterprise clients are focused on building meaningful experiences for their communities, many of which thrive on Instagram. By enabling them to promote their Instagram posts with targeted paid campaigns in the same place they manage their organic Instagram content, we’re pleased to continue to help brands reach their customers through the online spaces they enjoy most.
About the Author: Erica May is part of the Sprinklr SanFrancisco team and manages the paid platform partnerships. In her previous life, she managed acquisition/product efforts at REI, PopCap/EA and MindCandy, and also worked on ads and platform partnerships at Facebook. She loves hiking with her dog Kiwi and getting up early to go surfing to get her workdays started.