Advanced Social Media for Business: 9 Growth Strategies

What if your brand's every social media post, story, and tweet acts like a dedicated employee – strategically connecting with your target audience driving tangible results 24/7? Advanced social media for business strategies makes that a reality.

By embracing sophisticated strategies, you can transform your online presence into a powerful engine for business.

In this blog, we’ve outlined nine advanced strategies on how to align social media goals with your overall business objectives, build scalable campaigns, leverage data-driven insights to optimize your efforts, and ultimately measure the true ROI of your social media investment.

Whether you're aiming to increase brand awareness, drive sales, or enhance customer engagement, these strategies will guide you toward your goal.

1. Align social media with business goals

The first strategy for social media business is aligning social media with business goals. It can be your strategic investment as it ensures resources are focused on activities that directly contribute to desired outcomes.

For instance, if your brand aims to increase brand awareness, social media plans can be designed to reach a wider audience, generate engagement, or build a strong online presence. This way, you can have a focused approach to maximize ROI. In order to align social media with business goals, you need to:

• Develop the related social media goals for each business goal.

Understand the steps required to achieve the broader objective and tailor them to social media strategies.

Ex. For a business goal to grow sales and revenue, you must identify what drives the growth. Then focus on social media campaigns, promoting new product launches, exclusive offers, or loyalty programs, encouraging customers to spend more.

• Set KPIs. For each goal identify both leading indicator metrics (which predict future performance) and backward-looking metrics (which measure past outcomes).

These can help you with a comprehensive view of how well the program is progressing toward its objective and make data-driven adjustments.

• Create a social media strategy for your goals. Once you've established how social media supports your business objective, design a strategy to achieve those goals.

Ex. If Your goal is to expand market share and increase brand visibility, you can include campaigns that build "top of funnel" awareness, provide "middle of the funnel" engagement, and drive "bottom of funnel" conversions.

2. Build scalable social media campaigns

Building scalable social media campaigns allows brands to quickly adapt to market demand, capitalize on trends, maintain brand relevance across multiple platforms and regions, and personalize content at scale without losing its effectiveness or requiring a lot of extra effort.

How to build scalable social media campaigns

• Consolidate data from social platforms, user-generated content, community engagement, and influencer marketing efforts.

Use the combined data to fine-tune content and targeting approaches according to audience preferences.

• Create and design adaptable content that you can respond to across various platforms.

Convert long videos into shorter clips for Instagram and TikTok or translate them into a detailed post or article.

• Collaborate with influencers whose audience align with your target demographics and values.

Consider long-term partnerships to establish a consistent and authentic brand narrative.

Amazon Prime Day is a standout example that demonstrates scalable social media campaigns through its personalized and localized approach.

It leverages automation, targeted advertising, influencer partnerships, and real-time social media updates to adapt to diverse regional preferences and customer needs.

Hence, allowing Amazon to maintain engagement, drive significant sales, and maximize ROI during high-impact events.

3. Leverage data and analytics for growth

Social media data and analytics enables trend spotting, tracking brand sentiment, assessing value perception, setting realistic goals, and proving ROI.

It also allows your brand to identify emerging trends such as popular platforms, content types, and relevant influencers, while also understanding audience interests and behaviors. Hence, enabling you to set realistic goals by revealing realistic growth targets and measuring campaign performance.

How?

• Audience analytics

Incorporate social media analytics tools like Facebook Insights, Twitter Analytics, Instagram Insights, or third-party tools like Sprinklr Insights to segment your audience based on behavior, demographics, and interaction.

• Paid Social Media Analytics

Use paid social analytics tools like Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager to:

🔍Identify the content that resonates with your audience.

🔧Optimize ads for better performance.

🎯Benchmark your ad spend against competitors and industry averages.

If you want to get all ads data in one single platform, take a look at what Sprinklr Marketing has to offer.

• Sentiment analysis.

Leverage sentiment analysis tools to keep track of your:

• Audience perception of your brand in real-time.
• Identify fluctuation in sentiments.
• Adjust content and messaging.

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✅Unify and gather insights from 30+ social and digital channels to get a complete picture of your audience's behaviors and preferences.

✅Spotify emerging trends with advanced AI models.

✅Monitor brand sentiment.

✅Benchmark performance against competitors, identify high-performing content, and optimize your ad spend.

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4. Optimize multi-platform strategy

Streamlining omnichannel efforts around the most crucial interaction models can significantly improve self-service options, enabling customers to resolve issues via automated systems like IVRs, websites, or chatbots without needing live agent support. The strategy can lead to a remarkable increase in containment rates - up to 20% in some cases.

To optimize multi-platform strategy:

• Identify your customer touch point. Analyze customer data to understand their behavior and preferences based on two factors of each type of journey: the customer's likelihood to use multiple channels and the importance of the journey to customers.
• Bridge the gap between channels. Ensure that there's consistent customer experience across various channels. Individual channels like social media should not only be reliable, but the transactions between them should also be seamless.

For instance, linking a Facebook page directly to an online store.

• Emphasize tailored services. Customers willingly share their data and expect personalized experiences that address their needs and pain points.

For instance, if a customer has frequently purchased from your website, you can offer exclusive offers on similar products via email, mobile app notification, or even through in-store promotions when they visit.

5. Enhance customer engagement through social media

Social media engagement is one of the important factors that boost organic reach, especially for platforms like Facebook that prioritize posts with meaningful interaction.

This engagement improves customer perception as 54% of people view brands more favorably when their service requests are addressed.

Further, smooth and timely engagement can enhance your brand reputation, as 71% of users expect quick replies within an hour.

How to enhance customer engagement through social media?

• Foster connections with customers

#️⃣Create branded hashtags to build a sense of community and feature their content on your socials as a gesture of appreciation.

🤝Conduct live sessions or webinars to connect with customers on a deeper level and address their queries in real time.

• Run community events, challenges, and giveaways

🎁Allocate the budget for ads and prizes that appeal to your target audience.

🏖️Host events during peak moments like holidays, festivals, and seasons.

• Encourage customer feedback and loyalty

📊Create opportunities for customers to express their opinions on your social platforms through polls, surveys, or comment sections.

🤼Share behind-the-scenes content, highlight customer stories, or run customer-focused campaigns (like a customer of the week/month, and customer suggestion contests to build a sense of community and loyalty.

6. Drive lead generation and sales with social media

With 54% of people using social media to research products, social media for business has become a powerhouse of lead generation.

It provides valuable data that helps brands understand which strategies generate the most leads.

That minimizes mismatches between what your business offers and what leads are seeking, saving time on unqualified prospects while enabling refined targeting through continuous monitoring.

How?

• Incorporate social proof into your content. You can do so by encouraging satisfied customers to leave testimonials or receive by offering rewards.
• Leverage lead magnets. Offer something of value for free in exchange for contact details, such as the lead’s email address.

You can offer:

📒E-books containing informative guides.

🆓Free trials of your product or service.

💿 Discount coupons or promo codes.

• Leverage targeted advertising. These are paid promotions that allow you to target your audience according to their behavior and demographics. Ensuring you reach those most likely to engage with your brand.

7. Managing brand reputation and crisis response

Brand reputation management and crisis response are crucial for preserving brand integrity, security, and consumer trust, and strengthening its position in the market.

That's because consumer trust is fragile – A study reflects that 94% of consumers are influenced by negative reviews or social media comments which makes them avoid a brand.

How to effectively harness the power of social media to manage brand reputation and crisis?

• Proactive reputation management: Stay ahead of potential issues by motivating social media conversations using tools like social listening or keyword tracking.
• Timely update: Address the issue and keep your audience informed with timely updates to show your commitment to resolving it.
• Engagement with audience: Respond to your audiences' critical comments and queries swiftly, showing that you value their concerns, and turning negative comments into opportunities for improvement.

When Samsung’s Galaxy Note7 faced battery issues, social media management played a crucial role. It helped the brand track negative sentiments, respond swiftly, and provide time updates.

Also read: Your go-to guide for social media crisis management.

8. Use automation for efficiency at scale

Social media for business automation enhances efficiency by streamlining tasks like scheduling and publishing – saving up to 6-7 hours weekly, according to G2. These tools enable strategic planning and allow marketers to focus on creative aspects.

They also boost engagement through features like automatic responses, and hashtag suggestions helping brands connect with the audience groups.

To enhance efficiency with social media automation:

• Use social media listening tools to track what your audience discusses online to identify trends and create relevant content.

Tools like Google Trends and Sprinklr's social listening can help you monitor niche topics, pain points, and trending solutions.

• Select social media scheduling tools that offer centralized scheduling, content preview, and easy cross-posting functionality.

Use these tools to plan posts, and make adjustments based on trends, updates, or feedback.

• Use social media analytics to simplify tracking and understanding your performance on platforms. The tool can automatically collect key metrics such as likes, impressions, and engagement rates, saving you time on manual calculation.

9. Measure ROI and long-term impact

Social media ROI evaluates the effectiveness of your social media marketing by comparing the outcomes to the costs. That helps you determine if social media efforts are contributing to your financial or strategic objectives. Therefore. helping you with:

💵Identify where your time and money is best spent.

❌Understand what works and what doesn't by focusing on the metrics that truly impact your business.

📉Respond to trends and market shifts with greater speed.

So, to measure the ROI and long-term impact:

• Identify goals to determine which metrics and methods you can use to evaluate your ROI. For instance, if your goal is lead generation, you'll assess how many leads came through social media.
• Set actionable goals that are specific and measurable. Such as receiving inquiries through contact forms, increasing trial subscriptions, or direct purchases.
• Measure your goals using tools like Google Analytics.

Look at metrics like traffic coming from social media, the duration of engagement, conversions, and revenue generated.

An acquisition report can help monitor how much of your traffic is coming from social channels and assess the conversions.

Track your social expenses. Calculate both direct and indirect costs involved, such as:

• Time spent on the campaign.
• The cost spent on creating content.
• Cost for social media tools.
• Ad costs.
  

Apply the ROI formula.

Social media ROI = (Earning - Costs) × 100/Costs

Where, earning = revenue from campaigns

Cost = expenses incurred (time, content, tools, ad spend, etc)

Eg: If a campaign generated $1000 in sales, the cost amounted to $400

ROI = (1000-400) × 100/400 = 150%

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Conclusion

Mastering advanced social media strategies requires a continuous learning approach. You must consistently monitor, analyze, and refine your strategies to ensure you remain competitive to adapt to the ever-changing algorithms, emerging platforms, and evolving consumer behavior.

Sprinklr Social is here to simplify and supercharge your advanced social media strategies. The uniform platform helps you get insights into your social performance and audience behavior, manage interaction across different platforms from a single dashboard, and offer AI-powered forecasts and suggestions.

Bring your strategies to life with Sprinklr Social.