Top 15 Social Media Scheduling Tools for 2025

Businesses utilizing social media scheduling tools can save an average of 6-8 hours per week on content planning and posting tasks. Additionally, by scheduling posts during peak activity hours, businesses have reported a 50% increase in engagement. It’s hard to ignore the significant time savings and enhanced audience interaction that effective scheduling tools can provide.

In this article, we compare and contrast the 15 best scheduling tools for 2025, giving you a detailed comparison of their key features, reviews, and pricing to help you find the perfect fit.

What is a social media scheduling tool?

A social media scheduling tool can be defined as a software platform that helps you automate and streamline your posting process across various social media channels. It allows you to plan, create, and schedule posts in advance, making sure your content delivery is consistent and timely.

However, a comprehensive social media scheduling solution does much more than just posting:

⭐ It optimizes scheduling for different audiences and social media platforms.

✅ It sets up approval workflows for outgoing content so it’s always on-brand

📢 It boosts content reach and engagement manifold by posting it at optimal times.

⛔ It establishes governance by restricting access and permissions, which is a boon for social media marketing teams.

So now you know why social media scheduling software is important. Let's get deeper into understanding of best tools in the market.

Why use social media scheduling tools?

Leveraging a social media scheduling tool confers on you benefits like:

1. Comprehensive overview of your planned content across all channels at one glance.
2. Automated publishing process that eliminates the need to log into each social platform and publish content manually.
3. Minimized publishing errors by ruling out manual work, ensuring you publish at the right time on every social media channel.
4. Analysis and insights for tracking performance for identifying areas for improvement.
5. Smooth team collaboration and workflow planning by decentralizing operations and keeping all stakeholders on the same page.

Also Read: How Often to Post on Each Social Channel

15 best social media scheduling tools for 2025

Here's our list of the 15 best social media scheduling tools that works for companies of every sizes, midsize to enterprise and large enterprise:

1. Sprinklr

Sprinklr is a leading social media management platform that helps businesses schedule social media posts, respond to customers, and manage online reviews to improve their online reputation. With its AI-driven approach, Sprinklr stands out as the best option for businesses looking to effectively manage their online reputation and engage with customers in a personalized and efficient manner.

Sprinklr tops the list of top social media scheduling tools because it provides a unified platform that simplifies the management of social profiles across multiple locations. Plus, it helps automate the entire process of scheduling, publishing, and posting. Its calendar view has filters that enable you to narrow down what you see on a scheduled post, including status, author, campaign, tags, likes, comments, and reach.

Key features

• Broad channel coverage & unified dashboard: With Sprinklr, you can schedule and publish across 10+ social media channels using a single unified dashboard. From Instagram Reels to TikTok videos, Sprinklr can manage all types of social media content effortlessly, so your feed is always vibrant and engaging.

• Multi-level publishing approvals: Sprinklr Scheduler allows you to set up multi-level publishing approvals, with access roles and permissions, so your content is always brand-complaint and trust-inspiring.

• Real-time preview: You can check previews of your posts before they go live and understand how your posts will look on desktops and mobile screens. This way, you can make last-minute changes and avoid PR crises and dented online reputation.
• Pause all posts: Sprinklr allows you to pause all publishing in times of crisis with one click. You have greater control over your publishing flows and distributed teams with the pause button at your fingertips.
• Account groups and permissions: Talking about control, you can set up account groups restricting access permissions to desired members of your team and regulate who views edits, and publishes your posts.

Overall verdict

Sprinklr offers a unified customer experience, ensuring seamless interactions across various platforms. Its AI-driven insights provide businesses with deep understanding, while extensive integrations enhance functionality. These advantages enable businesses to create cohesive social media campaigns and bolster customer engagement. Additionally, due to its extensive capabilities, it might have a learning curve for users new to complex social media management tools.

Customer testimonials

💪 Strengths

“Sprinklr Social helps us with efficiently planning, posting, and analyzing organic social content in a continuously developing digital landscape. With this solution, we not only save time in managing our owned social channels but also have high ROI on our content and are able to build social communities. We are able to scale our ROI on content by sharing high-performing content across markets, actively using Sprinklr Insights with Sprinklr Social, and running analyses on our data with easy-to-retrieve reports. Besides, the support from Sprinklr is excellent and based on tailored expertise. They help us with designing use cases relevant to us and our industry to get the most out of the platform.”

💡 What could be better?

“There are a lot of possibilities within the module. However, the Sprinklr success manager and experts are skilled and support business-fitting use cases. In addition, sometimes features that are available in native platforms are not yet available in Sprinklr. Nonetheless, with an efficient feedback loop through Sprinklr, this normally gets solved after a few development sprints.” Source

Trusted by: Uber, Microsoft, Wells Fargo, the Prada Group and Boston University

Price: Check pricing here

2. Hootsuite

Hootsuite makes it to our list of the best social media scheduling tools for 2024, thanks to many differentiating features and capabilities. It simplifies scheduling on multiple platforms from a single dashboard. You can plan and view all your upcoming posts using the calendar feature, which provides a clear, comprehensive overview of your content schedule. This visibility makes it easy to spot any gaps and maintain a consistent posting rhythm. Additionally, if you need to adjust your schedule, Hootsuite makes it straightforward to move posts around, ensuring your social media strategy remains flexible and responsive to changing needs.

Key features

• Efficient scheduling across platforms: Hootsuite enables you to schedule posts in advance across multiple social media channels such as Facebook, Instagram, X, and LinkedIn. This ensures a consistent online presence and engagement, eliminating the need to manually manage posts during peak times.
• Comprehensive calendar view: Utilize Hootsuite's visual calendar to track and manage your scheduled content across all platforms. This feature provides a clear overview, helping you maintain a balanced and strategic posting schedule.
• Time zone synchronization: Schedule your posts according to different time zones to ensure optimal engagement. This feature is essential for global brands aiming to reach audiences effectively regardless of geographical location.
• Bulk scheduling capabilities: Hootsuite allows you to upload and schedule multiple posts simultaneously. This is particularly useful for planning campaigns or maintaining regular content flow without daily manual input.

Interesting Read: How to Schedule Social Media Posts in Bulk: 5 Easy Ways

Overall verdict

Hootsuite’s scheduling feature lets you plan and schedule your content in advance, which is a huge time-saver and helps keep your social media activity consistent and timely. The visual calendar and bulk scheduling features are particularly helpful for getting a clear picture of what your social media strategy looks like at any given moment and for streamlining social media tasks. While it covers all the basics really well and even goes beyond with functionalities like time zone synchronization, it's the ease of use and reliability that make it a favorite for many social media marketers. Whether you're a small business or a large enterprise, Hootsuite offers a solid solution to keep your social media efforts organized and effective. However, it's not without its learning curve, especially when first setting up and exploring its features, but once you get the hang of it, it becomes an invaluable tool for digital marketing.

Customer testimonials

Strengths

“Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple”.

What could be better

“There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!” Source

Price: Starts from $99/month

Trial: Available for 30 days, on the house

3. Later

Later's social media scheduling tool is tailored to enhance your content and social media management process by allowing you to schedule posts across multiple platforms such as Instagram, Facebook, X and Pinterest from a centralized dashboard. The tool features a visual content calendar that helps you plan and preview your posts with a clear view of your content schedule on a daily, weekly or monthly basis. This visibility helps you easily identify and fill any gaps in your posting routine.

Key features

• Multi-platform scheduling: Schedule posts directly to major platforms like Instagram, Facebook, X and Pinterest from one centralized dashboard, facilitating a unified approach to social media management.
• Auto Publishing: Later supports automatic posting to eligible social media platforms, enabling you to set your posts to go live at your chosen times without manual intervention, ensuring you never miss a peak engagement window.
• Drag-and-drop scheduling: You can adjust your posting schedule with ease using Later's drag-and-drop feature, which allows for quick and easy rescheduling of posts, offering flexibility in response to dynamic marketing needs.

Overall verdict

Later excels in essential scheduling functionalities with tools like automatic posting and an intuitive drag-and-drop interface, which are key highlights for its user base. Ideal for small businesses, startups and individual content creators, this tool offers an uncomplicated approach to managing social media, which is both effective and user-friendly.

However, it does lack some of the deeper analytics and customization options that more advanced platforms offer, which might be a limitation for larger organizations or those with more complex social media needs. This simplicity, whilst a strength for many users, may not satisfy all aspects of a sophisticated digital marketing strategy.

📢Did you know?

Sprinklr’s scheduling tool comes bundled with advanced reporting and analytics You can use it to draw detailed campaign performance reports to dig into platform-specific metrics as well as to compare cross-platform performance.

Customer testimonials

Strengths

“Scheduling content. We used to have to post to our church account daily, which doesn't sound bad, but logging in daily, uploading whatever we are posting, writing the post and hitting send, eats into the workday. But Later helps because we can take an hour and schedule a month or more posts. It's so good.”

What could be better

“The only thing that's slightly less than perfect about Later is the scheduling option. Sometimes I wish I could unschedule a post or access a formally posted image and bring it back as a new post to repost myself. But that is a small feature, everything else I love!” Source

Price: Starts from $18 a month

Trial: Provides a free plan with limited features and usually offers a free trial of their more advanced plans.

4. CoSchedule

CoSchedule doesn’t just schedule social media posts; it integrates entire marketing campaigns. This includes blog posts, email marketing, events and other projects, all visible on one comprehensive calendar. This holistic approach allows for better alignment and coordination between different marketing activities, promoting a unified strategy.

Key features

• Best time to post: CoSchedule employs an advanced social media algorithm to determine the optimal times for posting based on when your audience is most active and engaged. This feature automates the decision-making process, ensuring that posts are set to go live at times likely to maximize reach and interaction.
• Social queue filling: Unlike many other tools, CoSchedule includes a feature called Social Queue Filling, which automatically slots scheduled posts into the best times available in your calendar. This helps maintain a consistent social media presence without the need to manually plan each post’s timing.
• Bulk scheduling: CoSchedule enables bulk scheduling of posts, which is particularly useful for campaigns or when managing multiple posts at once. This feature allows you to upload and schedule several posts simultaneously, significantly cutting down on the time spent on manual scheduling.

Overall verdict

CoSchedule is widely appreciated for its comprehensive scheduling capabilities. Users love the Best Time Scheduling feature and Social Queue Filling which optimize post timings based on audience engagement data, thereby increasing the likelihood of higher interaction rates.

Despite its strengths, CoSchedule can improve in a few areas. Some users find the interface a bit overwhelming, especially those new to digital marketing tools. Additionally, while it offers great integration for various content types, its analytics features could be more detailed. Users have mentioned that deeper insights into post-performance and audience demographics would be beneficial for refining strategies further.

Customer testimonials

Strengths

“The feature I believe is most impactful is the scheduling of posts. Easy to use and saves time, you can plan and schedule promotional post for your business weeks even months ahead of time.”

What could be better

“It's only since I've gotten into the implementation that I realized this program is not user friendly. The UI is not intuitive and has not evolved with the need of the ever-evolving needs of digital marketing.” Source

Price: Has 3 pricing plans, starting from $0.00 to $29.00

Trial: Not available

5.Loomly

Loomly is a comprehensive social media management tool that excels in scheduling and optimizing posts across multiple platforms. It offers a visual calendar, automated publishing and collaboration features that streamline content planning and execution. Additionally, its advanced analytics help measure post performance, aiding in content optimization. Designed for ease of use, Loomly supports team collaboration, making it suitable for both mid-sized businesses and large enterprises.

Key features

• Calendar heatmap view: Loomly offers a calendar heatmap view, providing a visual representation of your posting frequency and schedule density. This feature helps you quickly assess your content distribution over time, ensuring balanced and strategic posting without overlaps or content gaps.
• Advanced post states: Loomly categorizes scheduled posts into various states such as draft, pending approval, approved, and scheduled. This structured approach enhances workflow management by clearly defining each stage of the content lifecycle, allowing team members to track progress and ensure timely publishing.
• Live post optimization tips: As you create content, Loomly provides real-time optimization tips based on best practices for each social media platform. These tips can include advice on character counts, hashtag use, and even the effectiveness of the chosen media type, helping to enhance the potential reach and engagement of each post.

Overall verdict

Loomly's scheduling features are generally well-received for making social media management more streamlined and less of a headache. Users are particularly fond of the calendar heatmap view, which gives a quick, visual snapshot of when content is going out, helping ensure that posts are well-distributed over time without any manual effort. The advanced post states system is another hit; it keeps everyone on the same page about where each piece of content is in the production line — from drafting to approval to being scheduled — making it easier to manage workflows, especially in large team settings.

On the flip side, while the interface is generally user-friendly, new users with little prior experience in social media tools might feel a bit overwhelmed by the array of features and options available at first.

Customer testimonials

Strengths

“It is super nice to see the calendar view and the ease of use is pretty great. I also love the recommendations they provide based on if your post is posting at the right time, right length, or even just some ideas on what to post as far as holidays that day etc.”

What could be better

“The analytics offered by Loomly are good, but it would be helpful to have more in-depth options.” Source

Price: Plans start from $42/month

Trial: Free for 15 days

6. Sprout Social

Sprout Social's scheduler is a powerful tool designed to enhance the efficiency of social media management across multiple platforms. It offers a user-friendly interface that includes a comprehensive calendar, allowing users to visualize their entire social media strategy at a glance. The scheduler supports queueing of posts at optimal times, leveraging data-driven insights to maximize engagement. Additionally, it enables easy rescheduling through drag-and-drop functionality, making it simple to adjust your content plan on the fly. This scheduling feature from Sprout is especially useful for big teams, as it allows for seamless collaboration, including the ability to assign tasks and approve posts without any hassle.

Key features

• Optimized scheduling: Sprout Social doesn't just let you schedule posts; it helps you schedule them smarter. The platform uses data-driven insights to recommend the best times for posting based on when your audience is most active. This means your posts are more likely to get seen and engaged with effectively.
• Collaborative workflow: If you're part of a large team, Sprout Social's got your back. The platform facilitates easy collaboration, allowing team members to draft, review and approve posts all within the tool.
• Comprehensive calendar view: Planning your content strategy becomes a breeze with Sprout’s interactive calendar. It allows you to see all your scheduled content across all channels in one place, making it super easy to manage your posting schedule without missing a beat or double-booking your content slots.

Overall verdict

Users love the data-driven insights that Sprout Social offers for scheduling posts. The platform analyzes engagement metrics to suggest the best times for posting, which maximizes visibility and interaction with content.

However, some users find the array of features and the depth of options in Sprout Social a bit overwhelming initially. The platform could benefit from streamlined onboarding processes or enhanced user guidance to help new users adapt more quickly.

Face-off time: Sprinklr vs Sprout Social: Which is Better for Your Brand

Customer testimonials

Strengths

“The ease of use to schedule content is the best part about using Sprout Social. It's also very easy to add new accounts and take accounts out when necessary. I work at a marketing agency so we write and manage tons of content for our clients, so it's important to be able to switch from client to client easily, and switch from platform to platform. Sprout Social does a great job with that.”

What could be better

“A negative point is its cost, compared to other platforms that perform the same function, I consider it expensive, another negative point is the customer service, it is slow and it takes time for them to understand the problem, I think they need better training.” Source

Price: Starts at @249/month

Trial: Available for 30 days

7. SocialPilot

SocialPilot is recognized for its ability to streamline social media management tasks with features like multi-platform scheduling, a visual calendar for comprehensive planning, bulk scheduling options and adaptive scheduling to accommodate different time zones. These features make it an effective tool for individuals and teams looking to optimize their social media operations and maintain a consistent presence online.

Key features

• Streamline your social media: Schedule posts across major networks like Facebook, Instagram, LinkedIn, and X without any roadblocks. Set it and forget it; SocialPilot keeps your social presence active even when you're off the clock.
• Bulk scheduling option: You can load your social media posts and schedule them all at once with SocialPilot’s bulk scheduling. It’s a real time-saver, especially when you're juggling multiple campaigns or content types.
• Time zone friendly: No matter where your audience is, SocialPilot makes it easy to hit them up at the right time. Schedule posts for any time zone to maximize engagement without breaking a sweat.

Editor’s Pick: Social Media Engagement: What You Need to Know!

Overall verdict

SocialPilot's features make it a practical tool for those looking to streamline their social media efforts. While there's a bit of a learning curve, particularly in maximizing all the features available, it's generally manageable and worth the effort for the efficiency it brings to social media scheduling.

Customer testimonials

Strengths

“Everything about SocialPilot makes scheduling your content from articles to post easy. The formatting of your calendar and scheduled activities with multiple social accounts could not be clearer or intuitive. If you are an entrepreneur, a small to medium business, or just an individual who wants to schedule their content, SocialPilot is a no-brainer, and the price point is perfect. I use SocialPilot to manage 8 accounts and once a week I can load everything in and have it work with all of my social channels - integration and implementation could not be easier.”

What could be better

“Nothing worth noting. I think the UI could be improved a bit when compared to other comparable platforms. But overall, nothing is a blocker to the functionality.” Source

Price: Starts at €30/month

Trial: Free for 14 days

8. SocialBee

SocialBee is a comprehensive social media management tool designed to help businesses, freelancers and agencies effectively schedule and automate their social media content. Key features include content categorization for rotating posts, evergreen content recycling to keep profiles active, and targeted social media engagement tools to boost interactions. The platform offers detailed analytics for monitoring content performance and optimizing posting strategies. Additionally, SocialBee supports direct integration with platforms like Facebook, X, LinkedIn, Instagram and Google My Business, as well as third-party tools like Canva for content creation and Buffer for additional scheduling options.

Key features

• Content categorization and recycling: SocialBee excels in organizing content into categories, allowing for automated recycling of evergreen posts. This ensures your social feeds remain active without constant manual input, making content management more efficient and effective.
• Comprehensive engagement tools: The platform provides robust tools for increasing audience engagement, including features for interacting directly with followers, automating responses and scheduling posts at optimal times based on audience activity.
• Advanced integration options: SocialBee supports integrations with a variety of platforms and tools, including major social networks, Canva for designing posts and Buffer for additional scheduling capabilities. These integrations streamline the content creation and posting process, enhancing overall workflow efficiency.

Overall verdict

The categorization feature of SocialBee is a real game-changer, allowing you to organize posts in a way that keeps your content strategy diverse and engaging. However, if your social media strategy heavily relies on real-time engagement or trending content, you might find the tool a bit limiting, as it focuses more on scheduling and less on spontaneous content opportunities. But for planned content and maximizing the impact of evergreen posts, SocialBee really shines.

Customer testimonials

Strengths

“I love that I can organize my posts into categories. Everything is in one place, but structured. Also, I can re-use content that I once created easily! Such a time-saver! It was easy to set-up and integrate with my social media accounts, so I didn't need the help of customer support. However, I have participated in a free online workshop which I found super helpful and gave me a bunch of new content ideas! I find it especially helpful that I can set everything up and then don't have to worry about it - it will just get posted as scheduled, no matter whether I'm sick, on vacation, busy ... Pretty awesome!”

What could be better

“Bulk video sharing and uploading isn't the best with this platform - often run into errors. Slow loading when we have to schedule for more than one social profile.” Source

Price: Has 3 pricing editions, from $29/Mo to $99/Mo

Trial: 14-day trial available

9. Sendible

Sendible is a social media management platform tailored especially for agencies and teams, aimed at making social media management more streamlined and efficient.

Key features

• Advanced scheduling and automation: Sendible provides robust tools for scheduling posts across multiple channels simultaneously. Its automation capabilities allow for setting up posts at optimal times, reducing manual effort and increasing efficiency.
• White-labeling options: One of Sendible's unique features is its white-labeling options. Agencies can customize the platform with their branding, including logos and colors, which is ideal for presenting a unified brand to clients.
• Comprehensive client management: The platform excels in client management features, including collaborative tools and approval workflows that facilitate better communication and streamline content approval processes within teams.

Overall verdict

Sendible is packed with features that not only help plan and schedule content efficiently but also ensure that every piece fits the client’s brand tone perfectly. The initial setup and mastering all the features might take a bit of time, but once you’re up and running, Sendible can significantly streamline your social media management. It’s a great pick if you're looking to take the hassle out of handling multiple accounts and want to keep everything looking sharp and consistent.

Customer testimonials

Strengths

“I love that Sendible not only allows you to schedule content, but it also provides you with the most optimal posting times and can generate reports for you. My favourite feature about Sendible is also that it allows you to create a specific calendar preview for each of your clients. As an agency, it's perfect for us as we have the ability to create and send personalized logins to each of our clients and team members enabling them to have their own custom preview of content for the month.”

What could be better

“There are a lot of amazing features and it can get overwhelming. This isn't a bad problem but it's good they have people to help you understand it.” Source

Price: Offers 4 plans ranging from $29 to $750 per month

Trial: Yes, available for 14 days

10. Pallyy

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Pallyy is a social media scheduling tool that supports various platforms like Facebook, Twitter, LinkedIn, and Google Business. However, it's particularly geared towards visual content, making it ideal for visual content creators and Instagram marketers. With Pallyy, you can visually plan your entire feed and preview your posts in real time, helping you spot any errors in formatting, image quality, or messaging before you go live. This not only saves time but also prevents embarrassing mistakes.

Key features

• Schedule and publish: Pallyy allows users to create and manage social media posts in one place. You can draft content, plan your posting schedule, and then publish the posts to multiple social media platforms with just a single click.
• Social media analytics: The platform analyzes your social media performance by automatically gathering insights about how your content is performing on different platforms. This helps you drill down into specific content types, timeframes, or audiences and identify what works best for your goals and adjust your strategy accordingly.
• Social media inbox: The tool manages and streamlines your social interactions by collecting, organizing, and responding to comments, messages, reviews, and other engagements from various platforms in one central location. This allows you to stay on top of your interactions efficiently and respond promptly, enhancing customer engagement.
• Bio link: This feature allows you to create a personalized multi-functional page having various customizable elements like buttons, images, and links to different content, products, and services, and link it to your social media bios. Hence you get to showcase multiple destinations in one place without cluttering your bio.

Overall Verdict

People love Pallyy because it makes managing social media so much easier. Instead of juggling multiple platforms, everything is in one dashboard, with scheduling and automation at a much lower cost than other tools. No more switching between apps – just streamlined workflows and saved time. Plus, with all messages and comments in one place, brands can stay organized, respond faster, and keep their audience engaged.

Customer testimonials

Strengths

“This social media scheduler is like no other! It has a simple, efficient layout and an appealing scheduler calendar. The customer service is amazing. Very friendly and understanding representatives. Pallyy made some updates recently and removed a feature that wasn't being used by many people. I contacted them, and even though it wasn't being widely used, they added the feature back again within a week of my contacting them. Thank you, Pallyy, for providing the perfect scheduler at a great price!”

What could be better

“When I schedule a post across multiple channels, I can customize the post, but not the schedule. In the future, I'd like to be able to post at different times on different channels.” Source

Price: Starts at $25/month

Trial: Free for 14 days

11. ContentStudio

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Content Studio is included in the list for its intelligent scheduling feature. The AI-powered automation analyzes audience behavior and engagement patterns, and suggests the best times to post, allowing you to plan and publish across multiple platforms efficiently. Additionally, it's que, and evergreen recycling features ensure that content remains visible over time – helping maintain a consistent online presence without the need for continuous content creation. This increases the visibility and maximizes the value of each piece of content by reaching new viewers over time. So, if you're looking to maintain a steady online presence with minimal effort, Content Studio can be a valuable tool.

Key features

• Smart post composer: With Content Studio, you can craft platform-specific social media posts smoothly with real-time previews, best-time-to-post recommendations, and automated first comments. This gives you an idea of exactly how your posts will look before they go live, ensuring a polished appearance and enhancing engagement by helping you encourage interaction right from the start.
• Automated evergreen content creation: Content Studio helps you redistribute your best-performing content throughout the year, ensuring your audience stays engaged while also saving time.
• Seamless integration with smart media: Here, you get a centralized digital asset hub that combines the power of Google Drive, Dropbox, free stock images (from Flickr, Pixabay, Imgur, and Giphy), and advanced media that allows your team to easily find, organize, and share media while also enabling bulk actions for efficient file management.

Overall verdict

People like Content Studio for its content discovery feature, which allows them to find trending topics and relevant content to share with their audience at ease. It helps them curate content that keeps the audience interested and increases interaction through likes, shares, and comments. Such relevancy overtime positions them as thought leaders in the industry, helping build trust with their audiences. Additionally, they find the analytical tools very helpful for valuable insights into their content performance – helping them fine-tune their content strategy to drive better engagement.

Customer testimonials

Strengths

“ContentStudio's ability to schedule and plan content (with previews) is second to none. I love the additional features as well, such as the ability to create the first comment on an Instagram post, carousel posts, and Facebook posts with colored backgrounds.”

What could be better

“I have nothing negative to comment about ContentStudio; it is excellent and easy to use.” Source

Price: Has three pricing editions, from $29/month to $139/month

Trial: Available for 14 days

12. Agorapulse

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Agorapulse is yet another comprehensive social media management tool in the list that streamlines collaboration and workflow management. It enables teams to work efficiently with features like shared calendars, approval workflow, and role-based access. These features promote smooth communication, ensure deadlines are met, and allow content to go through necessary checks before being published. As a result, brands can maintain consistency while avoiding content overlaps or gaps.

Key features

• AI writing assistant: The feature fine-tunes your content by selecting different tones (engaging, funny) and adjusting the formatting suitable to different platforms. Hence, making it easier for you to produce engaging posts quickly.
• PulseLink in bio: You can easily create your customizable mini website and showcase important links in your social bios (with brand logo, name, and description) to drive traffic conversions. Its built-in UTM tracking then helps you measure link performance and optimize engagement.
• Instagram product tagging: The tool allows you to create and schedule Instagram posts, stories, carousels, and reels on dates you prefer with images that fit the right format – Saving you time and ensuring visually consistent feed, and helping you refine your strategy with label reports, hashtags analysis, and community management metrics.

Overall verdict

Agorapulse has been a game-changer for small business digital marketing agencies, making social media management more efficient. Its publishing features simplify scheduling and automatic posting across multiple platforms, ensuring consistent content flow. Similarly, its content calendar provides a clear visual overview of scheduled and published posts, helping brands plan campaigns, avoid overlaps, and maintain a well balanced strategy.

Customer testimonials

Strengths

“The feasibility of scheduling to specific accounts is perfect! It's easy to post to multiple accounts and have the ability to customize the copy for each specific platform because it's all in one window! It's easy to set up and implement into your scheduling process. They listen to their users when you make suggestions, you can see if your suggestions have been received, and you can even see if they're implementing your suggestions. I suggested adding stats to each post within AP so you can see, on your scheduler, how well your post did. Within a couple of months, they added it! You can't beat that type of consideration, right?! You can also use it for listening, reports, ROI calculator, and much more! I love it! I use it every day!”

What could be better

“There's very little I can say I dislike about Agorapulse. If I had to choose one element to point out, I would mention that when we first started using the product, we noticed some errors that would come up or posts were not published. However, we worked with their tech support to resolve these occurrences. Over the last year or so, I have noticed that we now have very few, if any, bugs or issues.” Source

Price: Offers three plans ranging from $99/month to $199/month

Trial: Free for 30 days

13. Buffer

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Buffer is an intuitive social media management platform that allows you to schedule and publish content effortlessly across multiple platforms like Facebook, Instagram, Linkedin, X, and more. Its assistant feature helps you create, rephrase, and optimize posts, enhancing your content creation process. It also allows repurposing existing content, adjusting tone and style according to the platforms, and maximizing the value of what you've already created.

Key features

• AI assistance: It offers personalized suggestions based on your preferences, offers fast translations, and simplifies content creation, enhancing your engagement. Similarly, it supports post repurposing, making it easy to transform long-term content into bite-size social media posts.
• Video content: The AI feature helps you brainstorm ideas, ensuring you never run out of fresh content. The assistance for caption writing, script refinement, and data-backed insights allows you to post and cross-post when your audience is most active. Hence, helping boost reach and engagement with their audience.
• Collaboration: With collaboration features, your team can draft posts, gather feedback, and refine content together, ensuring all materials meet quality and brand standards before approval. Also, it makes it easier to manage social accounts with flexible access sharing.

Overall verdict

With Buffer, brands can tailor content for each social media platform and ensure maximum engagement. Its feature supports threads, carousels, and videos that enable the seamless adaptation of posts to match the unique requirements of different channels. No matter if you're crafting a Twitter thread, an engaging Instagram carousel, or a compelling LinkedIn video, buffer simplifies the process and makes your content optimization effortless.

Customer testimonials

Strengths

“You can connect most of your social media platforms and create a schedule. It allows you to customize the posts, so while they may be similar, you're putting something different on each platform. Tracks the statistics of your X feed.”

What could be better

“Sometimes the interface can get a bit wonky in Chrome, but as I have used it more, I have adapted to that. I think that ensuring the default view for the posting calendar is the same as it was when I last used the site (rather than reverting to month, week, or day) would be helpful.” Source

Price: Offers two plans $6/month and $12/month

Trial: Free for 14 days

14. Metricool

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Metricool’s comprehensive analytics suite provides valuable insights into your key social media metrics, including follower growth trends, engagement rates, and competitor performance. Analyzing these metrics helps you optimize your content strategy, track audience behavior, and gain a competitive advantage. Additionally, its unified inbox simplifies social media interactions by consolidating messages, comments, and mentions from multiple platforms in a single dashboard. Hence, ensures efficiency while maintaining timely responses and improved audience engagement.

Key features

• Social media scheduling: It allows you to schedule a month's worth of content with ease, ensuring consistent posting without daily manual effort.
• Analytics and reporting: It helps you gain valuable insights through intuitive graphs to track performance, optimize strategies, and make data-driven decisions.
• Influencer analysis: It helps you identify the right influencers suitable for your brand who can enhance your brand's reach and impact.

Overall verdict

Metricool stands out as a powerful tool for social media management, offering a seamless way to track and compare performance across multiple platforms in one place. The ability to visualize impressions in a single graph and schedule posts months in advance makes it an essential asset for businesses looking to streamline their social media strategy. Users love the convenience and efficiency it brings, making content planning and analysis easier than ever.

Customer testimonials

Strengths

“Metricool is the engine that runs our main social media scheduling and analytics operations. The platform streamlined analytics reporting for our clients, allowing us to easily share data in a way that shows more than just numbers and percentages, plus, it allows one-click PDF report downloads, which saved my team so much time that we used to spend aggregating social data manually. Transitioning accounts from our old platform was very painless, and their support team was very helpful. They also regularly add new features to keep up with the ever-changing social media landscape.”

What could be better

“It's not that there are things I don't like, but I would rather say there are things that could be improved. I think it would be good to improve the ergonomics and design of the reports generated by Metricool. I also think it would be good to program more carousels since Instagram has increased the number of slides as well, but I think Metricool is also considering this.” Source

Price: Starts at $22/month

Trial: Not available

15. Iconosquare

Image source

Iconosquare simplifies your content creation, planning, and publishing across multiple platforms from a single, intuitive dashboard. It allows you to schedule posts in advance, automate publishing, and ensure that your content goes live at the optimal time for maximum engagement. Additionally, the calendar highlights important holidays and special events, enabling you to align your content strategy with the key dates that resonate with your audience. This helps you seize the opportunity to engage with your followers through timely and relevant posts.

Key features

• Cross-posting: The cross-posting feature schedules the same content on different social channels, saving time.
• Media library: You can upload, store, and manage files from various sources like your computer, Google Drive, and Dropbox. It helps you streamline your content organization and scheduling and improves workflow efficiency.
• Post approval: This feature allows you to draft your posts and put them for approval by your colleagues or clients, with a unique link that ensures collaboration and quality control before publishing.

Overall verdict

The comprehensive tool excels in scheduling posts across multiple platforms and provides the essential analytics needed to track performance and make informed strategies. This combination of robust scheduling capabilities and detailed statistics makes Iconosquare a reliable solution.

Customer testimonials

Strengths

“Easily allows scheduling posts on my company's social media with just one click, especially thanks to their very practical CrossPost feature! The customer service is also very responsive, which is a big plus!”

What could be better

“Iconosquare can be glitchy, occasionally disconnecting and not posting content as scheduled or deleting tagging work that had been done.” Source

Price: Starts at $39/month

Trial: Free for 14 days

How to evaluate the best social media scheduling tools

Finding the perfect social media scheduling software for your business might seem challenging, but a clear approach can make it easier. Here's a simple guide to evaluate the tool that works best for you.

Determine your goals for the social media scheduler. Are you aiming to:

1. Recognize your needs

Determine your goals for the social media scheduler. Are you aiming to:

• Manage and streamline multiple social media accounts.
• Foster lasting customer relationships?
• Improve team collaboration?
• Stay organized with a calendar?

Understanding your social media goals will guide you in selecting the most relevant features that best align with your needs.

2.Assess the pricing and available plans

Not all social media scheduling tools are created equal. Some premium programs lack certain features, while others offer free trials to help you determine if they suit your business needs.

Review the payment options, limitations, and cancellation policies, and consider trying out any free trial or plan available. Ensure that the plan you're considering aligns with your requirements and supports your business effectively.

3.Go through reviews and care studies

Check out user reviews and case studies to understand how businesses in your field are utilizing the tool. This will give you a clear idea of its pros and cons and its real-world effectiveness.

4.Take customer support into account.

Strong customer support can have a significant impact. Ensure the tools provide various support options, such as tutorials, live chat, and personal account managers. Prompt and efficient support helps address problems quickly and fully utilize the tool’s capabilities.

5.Include your team

Seek input from the team members who will be using the tool. Their feedback can offer valuable insights into usability and feature needs.

6.Make your choice

Once you've considered all these factors, select the tool that aligns with your needs, budget, and team preferences. Keep in mind that the right social scheduling software can greatly improve your marketing strategy and make a significant impact.

Top trends for social media scheduling tools in 2025

Here is a list of trends for social media scheduling tools in 2025 that reflect the shift towards smarter, more efficient, and data-driven social media management.

1. Visual calendar

The engaging and interactive way to manage time and tasks has gained visual calendar popularity. They help prioritize and organize schedules with an easy-to-use layout with colors, icons, and customized themes. This visual approach increased productivity, as it made it easier to spot gaps, avoid over-scheduling, and stay on top of deadlines.

Additionally, visual calendars can easily integrate with other tools like task managers and project management apps, making it easier to manage both personal and professional commitments without having to switch between different apps or platforms.

2.AI-powered content generation support

AI-powered content generation is shaping social media scheduling by enabling businesses to efficiently create, optimize, and distribute content across different platforms. Tools like GPT-4 have made AI capable of generating high-quality posts, suggesting engaging topics and tailoring content to specific audiences.

These tools have advanced in personalizing messages based on user preferences, driving better engagement, streaming the content creation process, and enhancing overall marketing strategies.

3.Team collaboration features

With a growing need for brands to maintain consistent and engaging content across various platforms, team collaboration features have gained traction. The feature brings teams together on a single platform to plan schedules and review posts in real time.

This eliminates the risk of duplicated efforts, streamlines content approval processes, and ensures that all stakeholders can provide feedback or make adjustments quickly. Hence boosting productivity and achieving more cohesive, high-quality social media campaigns.

4.Platform-specific optimization

Since platforms like Facebook, Instagram, and Twitter have different peak activity timing, content formats, and user preferences, platform-specific optimization has become popular to streamline performance.

It allows businesses and content creators to tailor their posts to the unique algorithms and best practices for each platform. Ensuring that the posts are delivered at the most effective times, maximizing the visibility and interaction.

Ready to plan, create and schedule your posts effectively?

Scale your social media efforts with Sprinklr Social. It offers AI-powered automation, deep audience insights, and seamless cross-channel management – all in one unified platform. The AI-powered platform not only streamlines your workflow but also enhances customer engagement, delivers personalized content, and delivers impactful business results. Book a demo today and get the Sprinklr advantage.