Sprinklr and Mirum India Partner to Power Digital Customer Engagement

Sprinklr Team

June 14, 20232 min read

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Sprinklr is thrilled to kick off an exciting new partnership with Mirum India, a Wunderman Thompson company. The strategic collaboration aims to combine the MarTech expertise of Mirum India with Sprinklr’s powerful enterprise software platform for digital marketing, research, customer service, and social media engagement. Together, the companies will redefine the way brands engage with customers across digital channels.  

The Perfect Match: Unified-CXM meets the leading digital solutions agency in India

Founded in 2009, Sprinklr is known for providing a robust Unified-CXM platform for global brands. Also founded in 2009, Mirum is an award-winning digital solutions company with a pan-India presence and a clientele spread across the globe. Mirum’s foundation is in digital – the agency was the first to start a Social Media Command Centre in India. Today, Mirum is now counted amongst the leading Digital Solutions Agency in India providing services across Creative, Content, Technology, Social Listening & Marketing Automation domains. 

This strategic collaboration is set to create value-driven solutions for the world’s most loved brands, helping them connect with their customers in meaningful ways across digital channels.  

“Mirum India has long been recognized as a leading digital agency that works collaboratively with clients to deliver exceptional results, and we’re thrilled to deepen our work with WPP through our official partnership with Mirum,” said Paul Ohls, Chief Revenue Officer, Sprinklr. “At the core of this partnership lies the shared vision of helping brands transform customer experiences on any channel. By leveraging Sprinklr's Unified-CXM platform, Mirum India will enable brands to reach, engage, and listen to their customers at every touchpoint. We look forward to delivering best-in-class experiences for new and joint customers within the region.”

"This strategic collaboration with Sprinklr is a significant step forward in our commitment to delivering unparalleled customer experiences through the power of MarTech," said Hareesh Tibrewala, joint chief executive officer, Mirum India. "With our combined expertise, we are set to drive innovation and create value-driven solutions that empower brands to connect with their customers in more meaningful and impactful ways, setting new industry standards."

To learn more about this partnership, please visit: https://www.mirumindia.com/contact

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